Product Code: ETC006585 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Thailand Magazines market is projected to grow at a CAGR of 2.4% during the forecast period 2025-2031. The growth can be attributed to increasing internet penetration, changing consumer behavior towards digital content and rising popularity of e-magazines in the country. Furthermore, there has been an increased demand for magazines from educational and professional sectors due to their informative nature and comprehensive coverage on various topics such as politics, lifestyle, fashion etc., which has further propelled market growth in Thailand.
The internet penetration rate in Thailand has grown significantly over the past few years due to government initiatives taken to increase accessibility across rural areas. This increased access provides opportunities for online publications with subscription services thus boosting magazine sales figures significantly in recent times. With technology advancements making it easier for people to access digital content anytime anywhere, consumers are increasingly shifting towards electronic media sources instead of print media products such as magazines resulting into higher readership rates for digital magazines than that of physical ones thereby leading to a rise in overall magazine sales figures throughout the region ultimately driving market growth over time.
Owing To high competition from free online content providers such as blogs & social networking sites, publishers are witnessing challenges while trying to maintain reader interest levels thus adversely affecting magazine sale volumes & revenues generated worldwide. Due To large scale lockdowns imposed by governments around world coupled with financial hardships faced by general public amid pandemic have resulted into lower readership rates hence impacting overall magazine sale figures drastically since last year globally.
The outbreak of COVID-19 impacted most industries including magazines industry negatively all over the globe owing too widespread lockdowns & travel restrictions imposted by governments worldwide consequently disrupting supply chains & distribution networks apart from hitting customer buying power adversely.Moreover, people???s shift towards online reading sources like news websites or streaming platforms led retailers cancelling orders booked earlier while some others reduced order quantities drastically causing drop down revenue generation throughout sector everywhere during this crisis situation so far this year itself, thus limiting regional expansion prospects for next few years ahead .
Some of the key players operating in Thailand Magazine Market include Sanook Media Group Co., Ltd., Asia Focus Publishing Co., Ltd., Sripatum University Press Co. Ltd., Thailand News Network Co.,Ltd (TNN), Major Cineplex Group Public Company Limited(MGC), KKBOX Music Streaming Service International Ltd, True Corporation PCL., etc .These companies are leveraging competitive strategies like product innovations & launches; mergers & acquisitions; partnerships with publishers; tie-ups with retailers; discount offers etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Magazines Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Magazines Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Magazines Market - Industry Life Cycle |
3.4 Thailand Magazines Market - Porter's Five Forces |
3.5 Thailand Magazines Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 Thailand Magazines Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
4 Thailand Magazines Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Magazines Market Trends |
6 Thailand Magazines Market, By Types |
6.1 Thailand Magazines Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 Thailand Magazines Market Revenues & Volume, By Applications, 2021-2031F |
6.1.3 Thailand Magazines Market Revenues & Volume, By Household, 2021-2031F |
6.1.4 Thailand Magazines Market Revenues & Volume, By Commercial, 2021-2031F |
6.2 Thailand Magazines Market, By Product Types |
6.2.1 Overview and Analysis |
6.2.2 Thailand Magazines Market Revenues & Volume, By General Interest Magazines, 2021-2031F |
6.2.3 Thailand Magazines Market Revenues & Volume, By News Magazine, 2021-2031F |
6.2.4 Thailand Magazines Market Revenues & Volume, By Men?s Interest Magazine, 2021-2031F |
6.2.5 Thailand Magazines Market Revenues & Volume, By Technical Magazines, 2021-2031F |
6.2.6 Thailand Magazines Market Revenues & Volume, By Religious Magazine, 2021-2031F |
6.2.7 Thailand Magazines Market Revenues & Volume, By Film Magazine, 2021-2031F |
6.2.8 Thailand Magazines Market Revenues & Volume, By Others, 2021-2031F |
6.2.9 Thailand Magazines Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Magazines Market Import-Export Trade Statistics |
7.1 Thailand Magazines Market Export to Major Countries |
7.2 Thailand Magazines Market Imports from Major Countries |
8 Thailand Magazines Market Key Performance Indicators |
9 Thailand Magazines Market - Opportunity Assessment |
9.1 Thailand Magazines Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 Thailand Magazines Market Opportunity Assessment, By Product Types, 2021 & 2031F |
10 Thailand Magazines Market - Competitive Landscape |
10.1 Thailand Magazines Market Revenue Share, By Companies, 2024 |
10.2 Thailand Magazines Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |