Product Code: ETC021525 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Thailand Make up Products Market is projected to grow at a CAGR of 6.8% during the forecast period 2020-2026. The market growth can be attributed to the rising demand for beauty products among Thailand consumers, aggressive promotional activities by industry players, and growing consumer preference towards premium makeup products. The latest trends in make-up products like glitter lipsticks, liquid eyeshadows, and metallic eyeliners are also contributing to the increasing sales of make-up products in Thailand. Moreover, innovative product launches such as bamboo makeup brushes with biodegradable handles have further boosted the sales of these items in Thailand.
Over recent years there has been an exponential rise in the demand for beauty related products from both men and women across different age groups in Thailand due to various factors such as changing lifestyle preferences and improved disposable incomes amongst consumers. This has resulted in increased spending on cosmetics and skincare related items amongst Thailand customers which consequently provides a favorable environment for the growth of this particular industry sector within this nation. In order to promote their individual brands/products many cosmetic companies have adopted strategies like using celebrities or influencers who act as brand ambassadors or having exclusive tie ups with leading departmental stores or drugstores etc., These tactics not only help them increase overall visibility but also helps them connect better with new target audiences thereby aiding market penetration into newer areas/regions within this nation thus helping them boost their profits further over time. Due to increased awareness about fashion trends coupled with surging disposable income levels among consumers across different economic strata`s many individuals now prefer investing more money on quality high end branded makeup rather than opting for cheaper unbranded alternatives due to its long lasting benefits & enhanced user experience that it offers which leads us back again into a virtuous cycle where more people buy these kind???s of luxury cosmetics resulting into higher revenues generated by industry players thus driving overall market growth even further ahead .
There are several counterfeit cosmetics manufacturers present operating illegally within this nation who produce low quality yet cheap knockoffs`of well established international brands without any authorization from concerned authorities which causes major damage not only financially but also reputation wise since it creates confusion amongst larger customer base regarding originality /genuineness of their favorite brand.
The COVID-19 pandemic has had a significant impact on Thailand Make up Products market. The disruption in supply chains, closure of stores and the shift to online shopping have led to a decline in sales of makeup products. Moreover, the social distancing measures imposed by the government due to the pandemic have resulted in fewer people going out for parties or events and therefore less demand for make up products. Additionally, with travel restrictions being implemented worldwide, this has hindered Thailand beauty companies from promoting their products abroad which further contributes to lower sales figures. In terms of production, raw material shortages and higher costs due to increased safety protocols have also negatively impacted manufacturers??? operations. Despite these challenges however, there is still an increase in demand for certain types of make up such as natural looking foundation that can be used when wearing masks.
The Covid-19 pandemic has had a significant impact on the make up products market in Thailand. Several key players in the industry have been affected by the pandemic and have had to adapt their business models accordingly. Some of these key players include Watsons, Boots, The Face Shop and Siam Botanicals.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Make up Products Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Make up Products Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Make up Products Market - Industry Life Cycle |
3.4 Thailand Make up Products Market - Porter's Five Forces |
3.5 Thailand Make up Products Market Revenues & Volume Share, By Types, 2020 & 2030F |
3.6 Thailand Make up Products Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Thailand Make up Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Make up Products Market Trends |
6 Thailand Make up Products Market, By Types |
6.1 Thailand Make up Products Market, By Types |
6.1.1 Overview and Analysis |
6.1.2 Thailand Make up Products Market Revenues & Volume, By Types, 2020-2030F |
6.1.3 Thailand Make up Products Market Revenues & Volume, By Foundation, 2020-2030F |
6.1.4 Thailand Make up Products Market Revenues & Volume, By Face Powder, 2020-2030F |
6.1.5 Thailand Make up Products Market Revenues & Volume, By Blush, 2020-2030F |
6.1.6 Thailand Make up Products Market Revenues & Volume, By Concealer, 2020-2030F |
6.1.7 Thailand Make up Products Market Revenues & Volume, By Bronzer, 2020-2030F |
6.1.8 Thailand Make up Products Market Revenues & Volume, By Others, 2020-2030F |
6.2 Thailand Make up Products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Make up Products Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F |
6.2.3 Thailand Make up Products Market Revenues & Volume, By Specialist Retailers, 2020-2030F |
6.2.4 Thailand Make up Products Market Revenues & Volume, By Pharmacies, 2020-2030F |
6.2.5 Thailand Make up Products Market Revenues & Volume, By Online Retailers, 2020-2030F |
6.2.6 Thailand Make up Products Market Revenues & Volume, By Others, 2020-2030F |
7 Thailand Make up Products Market Import-Export Trade Statistics |
7.1 Thailand Make up Products Market Export to Major Countries |
7.2 Thailand Make up Products Market Imports from Major Countries |
8 Thailand Make up Products Market Key Performance Indicators |
9 Thailand Make up Products Market - Opportunity Assessment |
9.1 Thailand Make up Products Market Opportunity Assessment, By Types, 2020 & 2030F |
9.2 Thailand Make up Products Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Thailand Make up Products Market - Competitive Landscape |
10.1 Thailand Make up Products Market Revenue Share, By Companies, 2023 |
10.2 Thailand Make up Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |