Product Code: ETC411141 | Publication Date: Oct 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Thailand Mandarin market currently, in 2023, has witnessed an HHI of 5930, Which has decreased slightly as compared to the HHI of 6922 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Mandarins, known locally as "som kiew wan," hold a cherished place in Thai culture and cuisine. These sweet and easy-to-peel citrus fruits are enjoyed fresh, in fruit salads, and as a common ingredient in Thai desserts. The mandarin market in Thailand is characterized by its seasonal availability, with the fruit being prominently featured during Chinese New Year and other festive occasions. Additionally, mandarins are considered a symbol of good luck and prosperity, further boosting their demand during celebrations. The market for mandarins in Thailand remains deeply rooted in tradition and continues to thrive as a beloved fruit.
The Thailand mandarin market is flourishing due to various drivers. One key factor is the reputation of Thai mandarins for their excellent taste and quality. Export demand from neighboring countries and international markets has risen significantly as consumers seek out these premium fruits. Furthermore, government initiatives to improve orchard management practices and post-harvest technologies have increased production efficiency. The global trend towards healthy eating and the recognition of mandarins as a convenient and nutritious snack have also bolstered domestic consumption and export opportunities.
The Thailand mandarin market faces challenges related to competition from locally grown fruits, seasonality, and price fluctuations. Thailand produces a wide variety of fruits throughout the year, including tropical fruits like mangoes, pineapples, and lychees. Mandarins may face competition from these locally grown fruits, which are often more affordable and readily available. Additionally, mandarins have a seasonal harvest, making them available for a limited time each year. Price fluctuations can occur due to factors like weather conditions and market demand. Producers must find ways to promote mandarins as a unique and desirable fruit option and manage pricing and supply chain issues to maintain market relevance.
The Thailand mandarin market experienced fluctuations during the COVID-19 pandemic. While there was increased demand for fresh fruits as people sought to boost their immune systems, logistical challenges and disruptions in the export market affected the availability of mandarins. Retailers adapted by offering online ordering and home delivery services to meet consumer needs.
Prominent players in the Thailand mandarin market include Charoen Pokphand Group (CP Group), Betagro Group, and Thai Agri Foods Public Company Limited. These companies are involved in the production and distribution of mandarins and other citrus fruits.