| Product Code: ETC222685 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend in the margarine market experienced significant growth from 2023 to 2024, with a growth rate of 37.23%. The compound annual growth rate (CAGR) from 2020 to 2024 stood at 30.73%. This surge in imports can be attributed to shifting consumer preferences towards convenience foods and increased demand for bakery products in the region.
In the Asia region, the Margarine market in Thailand is projected to expand at a growing growth rate of 5.73% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

The Thailand Margarine market serves as a staple ingredient in baking and cooking. Margarine is a versatile substitute for butter and is used in the preparation of cakes, pastries, and various dishes. The market is driven by the bakery and foodservice sectors, as well as the home baking trend. Consumers are increasingly looking for margarine products that are trans-fat-free and have a low saturated fat content, aligning with health-conscious choices.
The Thailand Margarine Market is influenced by the country`s evolving food industry and changing consumer preferences. Margarine is a versatile ingredient used in baking, cooking, and food processing. As consumers seek healthier alternatives to butter, margarine manufacturers are introducing products with reduced trans fats and improved nutritional profiles. The demand for convenience foods and baked goods is also boosting the market, as margarine is a key ingredient in many bakery products. Moreover, the expansion of the hotel, restaurant, and catering (HORECA) sector in Thailand contributes to the market`s growth, as margarine is widely used in commercial food preparation.
The Thailand Margarine market grapples with challenges related to consumer preferences for healthier alternatives. With increasing awareness of health and wellness, there is a shift away from traditional margarine products, which contain trans fats. Developing healthier margarine alternatives that meet consumer demands while maintaining taste and texture can be a significant challenge.
The COVID-19 pandemic had a significant impact on the Thailand Margarine market. With lockdowns and restrictions in place, the demand for baked goods and margarine products saw a surge as people turned to home baking. This initially boosted the market. However, supply chain disruptions and rising raw material costs posed challenges for manufacturers. Additionally, the health-conscious trend prompted some consumers to reduce their consumption of margarine. Hence, the market experienced both positive and negative effects during the pandemic.
In the Thailand Margarine market, a few key players dominate the landscape. "Unilever Thailand" stands out as a major player, offering a wide range of margarine products under popular brands like Flora and Blue Band. Their extensive distribution network and commitment to quality have made them a trusted choice for consumers. "Cargill Thailand" is another significant player, known for its innovative margarine formulations catering to both the foodservice and retail segments. Their focus on product development and sustainability has contributed to their prominence in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Margarine Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Margarine Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Margarine Market - Industry Life Cycle |
3.4 Thailand Margarine Market - Porter's Five Forces |
3.5 Thailand Margarine Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.6 Thailand Margarine Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Thailand Margarine Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Thailand Margarine Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Thailand Margarine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about health benefits of margarine compared to butter |
4.2.2 Growth in the food processing industry leading to higher demand for margarine as an ingredient |
4.2.3 Rising disposable income and changing lifestyles driving demand for convenience foods containing margarine |
4.3 Market Restraints |
4.3.1 Health concerns related to trans fats in some margarine products |
4.3.2 Fluctuating prices of raw materials such as vegetable oils impacting production costs |
4.3.3 Competition from substitute products such as butter and spreads |
5 Thailand Margarine Market Trends |
6 Thailand Margarine Market, By Types |
6.1 Thailand Margarine Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 Thailand Margarine Market Revenues & Volume, By Source, 2021-2031F |
6.1.3 Thailand Margarine Market Revenues & Volume, By Plant, 2021-2031F |
6.1.4 Thailand Margarine Market Revenues & Volume, By Animal, 2021-2031F |
6.2 Thailand Margarine Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Thailand Margarine Market Revenues & Volume, By Sticks, 2021-2031F |
6.2.3 Thailand Margarine Market Revenues & Volume, By Cubes, 2021-2031F |
6.2.4 Thailand Margarine Market Revenues & Volume, By Tubs, 2021-2031F |
6.2.5 Thailand Margarine Market Revenues & Volume, By Liquid, 2021-2031F |
6.2.6 Thailand Margarine Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Margarine Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Margarine Market Revenues & Volume, By Hypermarkets and Supermarkets, 2021-2031F |
6.3.3 Thailand Margarine Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Thailand Margarine Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.5 Thailand Margarine Market Revenues & Volume, By Online Stores, 2021-2031F |
6.3.6 Thailand Margarine Market Revenues & Volume, By Others, 2021-2031F |
6.4 Thailand Margarine Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Thailand Margarine Market Revenues & Volume, By Household, 2021-2031F |
6.4.3 Thailand Margarine Market Revenues & Volume, By Bakery, 2021-2031F |
6.4.4 Thailand Margarine Market Revenues & Volume, By Confectionery, 2021-2031F |
6.4.5 Thailand Margarine Market Revenues & Volume, By Spreads, Sauces and Toppings, 2021-2031F |
6.4.6 Thailand Margarine Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Margarine Market Import-Export Trade Statistics |
7.1 Thailand Margarine Market Export to Major Countries |
7.2 Thailand Margarine Market Imports from Major Countries |
8 Thailand Margarine Market Key Performance Indicators |
8.1 Consumer preference for margarine-based products in cooking and baking |
8.2 Number of new product launches and innovations in the margarine market |
8.3 Adoption rate of margarine in the food service industry |
9 Thailand Margarine Market - Opportunity Assessment |
9.1 Thailand Margarine Market Opportunity Assessment, By Source, 2021 & 2031F |
9.2 Thailand Margarine Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Thailand Margarine Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Thailand Margarine Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Thailand Margarine Market - Competitive Landscape |
10.1 Thailand Margarine Market Revenue Share, By Companies, 2024 |
10.2 Thailand Margarine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |