| Product Code: ETC12933423 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Thailand import trend in the mate market demonstrated a growth rate of 9.28% from 2023 to 2024, with a compound annual growth rate (CAGR) of 0.9% from 2020 to 2024. This upward momentum can be attributed to a shift in consumer demand towards specialty beverages, driving increased imports of mate products during this period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Mate Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Mate Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Mate Market - Industry Life Cycle |
3.4 Thailand Mate Market - Porter's Five Forces |
3.5 Thailand Mate Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Thailand Mate Market Revenues & Volume Share, By Processing Type, 2022 & 2032F |
3.7 Thailand Mate Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
3.8 Thailand Mate Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Thailand Mate Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of mate consumption in Thailand |
4.2.2 Growing interest in alternative and natural energy drinks |
4.2.3 Rising disposable income and changing consumer preferences towards healthier beverages |
4.3 Market Restraints |
4.3.1 High competition from existing energy drink brands in the market |
4.3.2 Limited availability and distribution channels for mate products in Thailand |
4.3.3 Cultural preference for traditional Thai beverages over mate drinks |
5 Thailand Mate Market Trends |
6 Thailand Mate Market, By Types |
6.1 Thailand Mate Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Mate Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Thailand Mate Market Revenues & Volume, By Traditional, 2022 - 2032F |
6.1.4 Thailand Mate Market Revenues & Volume, By Flavored, 2022 - 2032F |
6.1.5 Thailand Mate Market Revenues & Volume, By Instant, 2022 - 2032F |
6.2 Thailand Mate Market, By Processing Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Mate Market Revenues & Volume, By Loose Leaf, 2022 - 2032F |
6.2.3 Thailand Mate Market Revenues & Volume, By Powdered, 2022 - 2032F |
6.2.4 Thailand Mate Market Revenues & Volume, By Extract-Based, 2022 - 2032F |
6.3 Thailand Mate Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Thailand Mate Market Revenues & Volume, By Boxes & Bags, 2022 - 2032F |
6.3.3 Thailand Mate Market Revenues & Volume, By Tins & Jars, 2022 - 2032F |
6.3.4 Thailand Mate Market Revenues & Volume, By Sachets, 2022 - 2032F |
6.4 Thailand Mate Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Thailand Mate Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.4.3 Thailand Mate Market Revenues & Volume, By Online Retail, 2022 - 2032F |
6.4.4 Thailand Mate Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
7 Thailand Mate Market Import-Export Trade Statistics |
7.1 Thailand Mate Market Export to Major Countries |
7.2 Thailand Mate Market Imports from Major Countries |
8 Thailand Mate Market Key Performance Indicators |
8.1 Number of new product launches and innovations in the mate market |
8.2 Growth in the number of mate cafes and specialty stores in Thailand |
8.3 Increase in online searches and social media mentions related to mate products in Thailand |
8.4 Adoption rate of mate beverages among different age groups in the market |
9 Thailand Mate Market - Opportunity Assessment |
9.1 Thailand Mate Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Thailand Mate Market Opportunity Assessment, By Processing Type, 2022 & 2032F |
9.3 Thailand Mate Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
9.4 Thailand Mate Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Thailand Mate Market - Competitive Landscape |
10.1 Thailand Mate Market Revenue Share, By Companies, 2025 |
10.2 Thailand Mate Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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