Product Code: ETC278485 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Mobile Wallet Market focuses on digital payment solutions offered through mobile devices. This market has seen significant growth with the rise of smartphones and the increasing adoption of cashless payment methods. Factors influencing this market include consumer preferences, technology infrastructure, and financial regulations.
The Thailand Mobile Wallet market is witnessing robust growth due to several key drivers. First and foremost, the increasing penetration of smartphones and the rising internet user base have paved the way for digital payment methods, including mobile wallets. Thai consumers are becoming more comfortable with digital transactions, leading to a surge in the adoption of mobile wallet services. Moreover, the government`s initiatives to promote a cashless economy, coupled with various incentives and subsidies for digital payments, have further accelerated the adoption of mobile wallets in Thailand. Additionally, the COVID-19 pandemic acted as a catalyst, driving consumers to opt for contactless payment methods, thereby boosting the mobile wallet market. Integration with e-commerce platforms and the convenience of making payments for goods and services using mobile wallets are also key factors driving market growth.
The Thailand mobile wallet market confronts challenges such as building consumer trust in digital payment solutions and overcoming the preference for cash transactions. Data security and privacy concerns are also significant obstacles, as a breach can erode user confidence. Interoperability between various mobile wallet providers and financial institutions is another challenge for seamless payment experiences.
The Thailand Mobile Wallet market witnessed a significant transformation due to the COVID-19 pandemic. With the emphasis on contactless transactions and social distancing measures, the adoption of mobile wallet solutions surged. Consumers increasingly turned to mobile wallets for making payments, transferring money, and even shopping online. This shift in consumer behavior led to a boost in the mobile wallet market`s growth. Moreover, businesses started integrating mobile wallet options into their payment systems to cater to the changing preferences of customers. The pandemic acted as a catalyst for the growth of this market, accelerating its adoption in Thailand`s digital economy.
Leading players in the Thailand Mobile Wallet Market include SCB Easy, Krungthai Wallet, and TrueMoney Wallet. These companies provide mobile wallet services, enabling digital payments and financial transactions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Mobile Wallet Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Mobile Wallet Market - Industry Life Cycle |
3.4 Thailand Mobile Wallet Market - Porter's Five Forces |
3.5 Thailand Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Thailand Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Thailand Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Thailand Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Thailand |
4.2.2 Growing adoption of digital payment methods |
4.2.3 Government support and initiatives to promote cashless transactions |
4.3 Market Restraints |
4.3.1 Security concerns related to mobile wallet usage |
4.3.2 Limited merchant acceptance of mobile payments |
4.3.3 Lack of awareness and trust among consumers |
5 Thailand Mobile Wallet Market Trends |
6 Thailand Mobile Wallet Market, By Types |
6.1 Thailand Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.4 Thailand Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Thailand Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Thailand Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Thailand Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Thailand Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Thailand Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Thailand Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Thailand Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Thailand Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Thailand Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Thailand Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Thailand Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Thailand Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Thailand Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Thailand Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Thailand Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Thailand Mobile Wallet Market Import-Export Trade Statistics |
7.1 Thailand Mobile Wallet Market Export to Major Countries |
7.2 Thailand Mobile Wallet Market Imports from Major Countries |
8 Thailand Mobile Wallet Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile wallet users |
8.3 Frequency of mobile wallet usage |
8.4 Percentage of transactions made through mobile wallets |
8.5 Customer satisfaction and retention rates |
9 Thailand Mobile Wallet Market - Opportunity Assessment |
9.1 Thailand Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Thailand Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Thailand Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Thailand Mobile Wallet Market - Competitive Landscape |
10.1 Thailand Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Thailand Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |