Thailand Nail Care Market (2025-2031) Outlook | Size, Industry, Share, Value, Analysis, Companies, Revenue, Growth, Forecast & Trends

Market Forecast By Product Type (Nail Polish, Nail Polish Remover, Nail Extensions, Manicure Products, Pedicure Products, Other Products), By Price Range (Premium, Medium, Economy), By Distribution Channel (Hypermarket, Health & Beauty Store, Online Stores, Pharmacies, Other Distribution Channels) And Competitive Landscape
Product Code: ETC425601 Publication Date: Oct 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Thailand Nail Care Market Size Growth Rate


The Thailand Nail Care Market is poised for steady growth rate improvements from 2025 to 2029. Commencing at 3.23% in 2025, growth builds up to 9.78% by 2029.

Thailand Nail Care Market Growth Rate

Nail Care Market: Thailand vs Top 5 Major Economies in 2027 (Asia)


By 2027, the Nail Care market in Thailand is anticipated to reach a growth rate of 4.02%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

Nail Care Market: Thailand vs Top 5 Major Economies in 2027 (Asia)

Thailand Nail Care Market Synopsis

The Thailand nail care market has seen remarkable growth in recent years, driven by changing beauty trends and the rising disposable income of consumers. Nail care encompasses a wide range of products, including nail polishes, nail extensions, and nail art accessories. The beauty and cosmetics industry is highly competitive, with numerous local and international brands vying for market share. Consumers are increasingly looking for products that offer not only aesthetic appeal but also nail health benefits, such as nail strengtheners and cuticle oils. The nail care market is expected to continue expanding as grooming and self-care trends gain momentum.

Drivers of the Market

The Thailand nail care market is experiencing growth driven by the rising beauty and grooming consciousness among consumers. Nail care encompasses a wide range of products, including nail polishes, nail treatments, and nail accessories. As disposable incomes increase and the beauty and personal care industry thrives in Thailand, consumers are willing to invest in nail care products to maintain their appearance. The market has also witnessed innovation in nail care products, including long-lasting nail treatments and eco-friendly options, which have further fueled its expansion.

Challenges of the Market

The nail care market in Thailand faces challenges linked to consumer preferences and competition. Changing beauty trends and consumer demands require nail care product manufacturers to innovate and offer a diverse range of products. Furthermore, competition from both domestic and international brands necessitates effective marketing and brand differentiation strategies.

COVID-19 Impact on the Market

The nail care market saw a decline in demand for salon services and nail care products during lockdowns. However, the market adapted by focusing on DIY products and home-based solutions, leading to a shift in consumer behavior.

Key Players in the Market

In the Thailand nail care market, NailLux Beauty Products is a renowned name. They offer a wide range of nail care and beauty products, meeting the demands of salons and individual customers with their premium-quality offerings.

Key Highlights of the Report:

  • Thailand Nail Care Market Outlook
  • Market Size of Thailand Nail Care Market, 2024
  • Forecast of Thailand Nail Care Market, 2031
  • Historical Data and Forecast of Thailand Nail Care Revenues & Volume for the Period 2021-2031
  • Thailand Nail Care Market Trend Evolution
  • Thailand Nail Care Market Drivers and Challenges
  • Thailand Nail Care Price Trends
  • Thailand Nail Care Porter's Five Forces
  • Thailand Nail Care Industry Life Cycle
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Nail Polish for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Nail Polish Remover for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Nail Extensions for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Manicure Products for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Pedicure Products for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Other Products for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Price Range for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Premium for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Medium for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Economy for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Hypermarket for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Health & Beauty Store for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Online Stores for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Pharmacies for the Period 2021-2031
  • Historical Data and Forecast of Thailand Nail Care Market Revenues & Volume By Other Distribution Channels for the Period 2021-2031
  • Thailand Nail Care Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Price Range
  • Market Opportunity Assessment By Distribution Channel
  • Thailand Nail Care Top Companies Market Share
  • Thailand Nail Care Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Nail Care Company Profiles
  • Thailand Nail Care Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand Nail Care Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Nail Care Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Nail Care Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Nail Care Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Nail Care Market - Industry Life Cycle

3.4 Thailand Nail Care Market - Porter's Five Forces

3.5 Thailand Nail Care Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 Thailand Nail Care Market Revenues & Volume Share, By Price Range, 2021 & 2031F

3.7 Thailand Nail Care Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Thailand Nail Care Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income among consumers in Thailand

4.2.2 Growing awareness about personal grooming and hygiene

4.2.3 Influence of social media and beauty trends on nail care products

4.3 Market Restraints

4.3.1 Intense competition among nail care product manufacturers

4.3.2 Economic uncertainty and fluctuating exchange rates affecting import of nail care products

4.3.3 Lack of skilled professionals in the nail care industry

5 Thailand Nail Care Market Trends

6 Thailand Nail Care Market, By Types

6.1 Thailand Nail Care Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Thailand Nail Care Market Revenues & Volume, By Product Type, 2021-2031F

6.1.3 Thailand Nail Care Market Revenues & Volume, By Nail Polish, 2021-2031F

6.1.4 Thailand Nail Care Market Revenues & Volume, By Nail Polish Remover, 2021-2031F

6.1.5 Thailand Nail Care Market Revenues & Volume, By Nail Extensions, 2021-2031F

6.1.6 Thailand Nail Care Market Revenues & Volume, By Manicure Products, 2021-2031F

6.1.7 Thailand Nail Care Market Revenues & Volume, By Pedicure Products, 2021-2031F

6.1.8 Thailand Nail Care Market Revenues & Volume, By Other Products, 2021-2031F

6.2 Thailand Nail Care Market, By Price Range

6.2.1 Overview and Analysis

6.2.2 Thailand Nail Care Market Revenues & Volume, By Premium, 2021-2031F

6.2.3 Thailand Nail Care Market Revenues & Volume, By Medium, 2021-2031F

6.2.4 Thailand Nail Care Market Revenues & Volume, By Economy, 2021-2031F

6.3 Thailand Nail Care Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Thailand Nail Care Market Revenues & Volume, By Hypermarket, 2021-2031F

6.3.3 Thailand Nail Care Market Revenues & Volume, By Health & Beauty Store, 2021-2031F

6.3.4 Thailand Nail Care Market Revenues & Volume, By Online Stores, 2021-2031F

6.3.5 Thailand Nail Care Market Revenues & Volume, By Pharmacies, 2021-2031F

6.3.6 Thailand Nail Care Market Revenues & Volume, By Other Distribution Channels, 2021-2031F

7 Thailand Nail Care Market Import-Export Trade Statistics

7.1 Thailand Nail Care Market Export to Major Countries

7.2 Thailand Nail Care Market Imports from Major Countries

8 Thailand Nail Care Market Key Performance Indicators

8.1 Number of nail salons and nail care service providers in Thailand

8.2 Frequency of new product launches and innovations in the nail care market

8.3 Consumer engagement and interaction on social media platforms related to nail care trends

9 Thailand Nail Care Market - Opportunity Assessment

9.1 Thailand Nail Care Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 Thailand Nail Care Market Opportunity Assessment, By Price Range, 2021 & 2031F

9.3 Thailand Nail Care Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Thailand Nail Care Market - Competitive Landscape

10.1 Thailand Nail Care Market Revenue Share, By Companies, 2024

10.2 Thailand Nail Care Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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