Thailand Newspaper Market (2025-2031) | Size, Share, Companies, Trends, Industry, Forecast, Growth, Outlook, Value, Revenue & Analysis

Thailand Newspaper Market Synopsis

The Thailand newspaper market is estimated to register a CAGR of 2.2% during the forecast period, 2025-2031. The major factors driving the growth of the market include increasing population and rising literacy rate in Thailand, growing demand for online news content among customers due to availability of cheap internet packages, and surging influence of social media on readership.

Market Drivers

According to World Bank data, in 2025 alone, the population increased by 0.7%. This has led to an increased demand for newspapers as people seek more information about their surroundings and events happening around them. Additionally, with higher literacy rates (as stated by UNICEF), more individuals are able to access newspapers easily across print or digital formats which has further boosted its popularity in the country. As stated by NBTC (National Broadcasting and Telecommunications Commission) reports that there were 37 million mobile subscriptions at end of 2025 with nearly 6 million having access to 3G/4G services providing cheap internet packages enabling readers easy access online content on various websites such as Thailand PBS or Matichon Online etc., leading them away from traditional forms like printed papers..

Challenges of the Market

Newspapers require significant investments into printing processes along with high operational costs associated mainly due to paper sourcing as well as tax duties imposed during importation causing extra burden upon publishers who have already been affected due Covid 19 pandemics making it difficult for them financially thus hampering industry revenue growth over short term horizon.

Covid-19 Impact on the Market

With disruption caused worldwide through strict lockdowns put into place by governments worldwide, many businesses have been severely impacted resulting into decrease in advertisement spends used traditionally through newspaper format thus affecting revenue flows significantly over near future outlook.

Key Players of the Market

Despite this challenging environment, some of Thailand leading newspaper companies continue to remain competitive and profitable through innovative strategies that rely on an increased focus on digital content delivery and cost reduction measures such as layoffs and salary cuts. The key players in the Thailand newspaper industry include Thailand Rath Co., Ltd., Nation Multimedia Group Public Co., Ltd., Bangkok Post Public Company Limited, Kom Chad Luek (Thailand) PCL, Matichon Group PCL, Workpoint Entertainment Public Company Limited (Workpoint), Siam Media Network PLC (SMCN), Voice TV Corporation Limited (VoiceTV), GMM Grammy PCL (GMM) and TrueVisions Cable TV Plc (True).

Key Highlights of the Report:

• Thailand Newspaper Market Outlook
• Market Size of Thailand Newspaper Market, 2024
• Forecast of Thailand Newspaper Market, 2031
• Historical Data and Forecast of Thailand Newspaper Revenues & Volume for the Period 2021-2031
• Thailand Newspaper Market Trend Evolution
• Thailand Newspaper Market Drivers and Challenges
• Thailand Newspaper Price Trends
• Thailand Newspaper Porter's Five Forces
• Thailand Newspaper Industry Life Cycle
• Historical Data and Forecast of Thailand Newspaper Market Revenues & Volume By Platform for the Period 2021-2031
• Historical Data and Forecast of Thailand Newspaper Market Revenues & Volume By Print for the Period 2021-2031
• Historical Data and Forecast of Thailand Newspaper Market Revenues & Volume By Digital for the Period 2021-2031
• Historical Data and Forecast of Thailand Newspaper Market Revenues & Volume By Business Model for the Period 2021-2031
• Historical Data and Forecast of Thailand Newspaper Market Revenues & Volume By Subscription for the Period 2021-2031
• Historical Data and Forecast of Thailand Newspaper Market Revenues & Volume By Advertising for the Period 2021-2031
• Thailand Newspaper Import Export Trade Statistics
• Market Opportunity Assessment By Platform
• Market Opportunity Assessment By Business Model
• Thailand Newspaper Top Companies Market Share
• Thailand Newspaper Competitive Benchmarking By Technical and Operational Parameters
• Thailand Newspaper Company Profiles
• Thailand Newspaper Key Strategic Recommendations