| Product Code: ETC189097 | Publication Date: May 2022 | Updated Date: Mar 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
In the Thailand non-alcoholic beverages market, the import trend experienced a decline from 2023 to 2024, with a growth rate of -0.71%. The compound annual growth rate (CAGR) for imports from 2020 to 2024 stood at -35.9%. This downward trajectory could be attributed to shifts in consumer preferences or changes in trade policies affecting the market`s stability.

The Non Alcoholic Beverages market in Thailand is projected to grow at a stable growth rate of 4.88% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

The non alcoholic beverages market in Thailand was valued at USD 11 billion in 2018 and is expected reach USD 16 million, exhibiting a CAGR of 8%. Rising consumption of energy drinks due its potential health benefits like enhanced focus levels are among some factors driving this industry?s growth over the forecast period (2025-2031). In addition, increasing availability of various flavors along with convenience stores offering delivery services have also been instrumental while propelling demand for non alcoholic beverages amongst Thais consumers alike.
The Thailand non-alcoholic beverages market experiences growth due to health-conscious consumer choices, with increasing demand for natural, refreshing, and innovative non-alcoholic beverage options.
The non-alcoholic beverages market faces challenges in formulating innovative and appealing beverages that cater to health-conscious consumers, while managing the distribution and marketing of these products effectively.
In sync with changing lifestyles, the non-alcoholic beverages market is undergoing transformation. Entrepreneurs can create a range of healthier, flavorful, and functional beverages that cater to health-conscious consumers while aligning with cultural preferences.
Lockdowns and closure of entertainment venues affected the demand for non-alcoholic beverages. Shifts in consumer behavior towards healthier beverages and home consumption impacted market dynamics.
The Thailand non-alcoholic beverages market involves players like Thai Beverage Public Co., Ltd., and Siam Wellness Group Public Co., Ltd., contributing to the production and distribution of a variety of non-alcoholic beverages, including soft drinks and functional beverages.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Non Alcoholic Beverages Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Non Alcoholic Beverages Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Non Alcoholic Beverages Market - Industry Life Cycle |
3.4 Thailand Non Alcoholic Beverages Market - Porter's Five Forces |
3.5 Thailand Non Alcoholic Beverages Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Thailand Non Alcoholic Beverages Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
3.7 Thailand Non Alcoholic Beverages Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Thailand Non Alcoholic Beverages Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers |
4.2.2 Growing demand for functional and wellness beverages |
4.2.3 Rising disposable income levels in Thailand |
4.3 Market Restraints |
4.3.1 Intense competition from other beverage categories |
4.3.2 Fluctuating raw material prices and supply chain disruptions |
5 Thailand Non Alcoholic Beverages Market Trends |
6 Thailand Non Alcoholic Beverages Market, By Types |
6.1 Thailand Non Alcoholic Beverages Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Alcoholic Beverages, 2022-2032F |
6.1.4 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Non-Alcoholic Beverages, 2022-2032F |
6.1.5 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Bottled Water, 2022-2032F |
6.1.6 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Carbonated Soft Drinks, 2022-2032F |
6.1.7 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Fruit Juice, 2022-2032F |
6.1.8 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Milk, 2022-2032F |
6.2 Thailand Non Alcoholic Beverages Market, By Packaging Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Cartons, 2022-2032F |
6.2.3 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Cans, 2022-2032F |
6.2.4 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Bottles, 2022-2032F |
6.2.5 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Others, 2022-2032F |
6.3 Thailand Non Alcoholic Beverages Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Online, 2022-2032F |
6.3.3 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Offline, 2022-2032F |
6.3.4 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Supermarkets, 2022-2032F |
6.3.5 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Departmental Stores, 2022-2032F |
6.3.6 Thailand Non Alcoholic Beverages Market Revenues & Volume, By Specialty Stores, 2022-2032F |
7 Thailand Non Alcoholic Beverages Market Import-Export Trade Statistics |
7.1 Thailand Non Alcoholic Beverages Market Export to Major Countries |
7.2 Thailand Non Alcoholic Beverages Market Imports from Major Countries |
8 Thailand Non Alcoholic Beverages Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms |
8.2 Number of new product launches in the non-alcoholic beverages segment |
8.3 Adoption rate of sustainable packaging solutions |
9 Thailand Non Alcoholic Beverages Market - Opportunity Assessment |
9.1 Thailand Non Alcoholic Beverages Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Thailand Non Alcoholic Beverages Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
9.3 Thailand Non Alcoholic Beverages Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Thailand Non Alcoholic Beverages Market - Competitive Landscape |
10.1 Thailand Non Alcoholic Beverages Market Revenue Share, By Companies, 2025 |
10.2 Thailand Non Alcoholic Beverages Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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