| Product Code: ETC217285 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend for the noodle market experienced a significant decline from 2023 to 2024, with a growth rate of -92.86%. The compound annual growth rate (CAGR) for imports from 2020 to 2024 stood at -71.03%. This sharp contraction can be attributed to shifting consumer preferences or changes in trade policies impacting the market`s stability.
The Thailand noodles market is a staple of the country`s cuisine and culture. Noodles come in various forms, including rice noodles, egg noodles, and instant noodles, and they are consumed in a wide range of dishes, from street food to restaurant specialties. The convenience and versatility of noodles have made them a favorite among Thai consumers. The market has witnessed innovations such as healthier noodle options and premium noodle varieties to cater to evolving consumer preferences. As Thai cuisine gains international popularity, the demand for Thai noodles is expected to grow not only domestically but also in global markets.
The Thailand Noodles Market is experiencing sustained growth driven by multiple factors. One of the primary drivers is the staple status of noodles in Thai cuisine. Noodles are a versatile and affordable source of carbohydrates and protein, making them a popular choice among consumers. The market also benefits from the convenience factor, as noodles are quick and easy to prepare. Moreover, the influence of international cuisine and the fusion of Thai flavors with various noodle dishes have expanded the market`s offerings. The growth of the foodservice industry and the popularity of street food culture have further boosted the demand for noodles in various forms and flavors.
The Thailand Noodles Market faces challenges in diversifying product offerings and meeting changing consumer preferences. While traditional rice noodles are popular, consumer demand for healthier options and unique flavors presents opportunities and challenges for noodle manufacturers. Competition from instant noodles, which are convenient and affordable, is also a significant factor affecting this market.
The Noodles market in Thailand saw a surge in demand during the pandemic as consumers sought affordable and convenient meal options. Instant noodles, in particular, witnessed increased sales. Manufacturers had to manage increased production volumes and ensure the safety of workers. However, the market faced challenges related to the availability of raw materials and supply chain disruptions.
The Thailand noodles market is highly competitive, with several major players vying for market share. One of the prominent players in this market is Thai President Foods Public Company Limited, known for its famous instant noodle brand, "Mama." Mama noodles have a strong presence in Thailand and are popular worldwide. Another significant player is Thai Agri Foods Public Company Limited, which produces a wide range of noodle products under various brand names.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Noodles Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Noodles Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Noodles Market - Industry Life Cycle |
3.4 Thailand Noodles Market - Porter's Five Forces |
3.5 Thailand Noodles Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Noodles Market Revenues & Volume Share, By Raw Material, 2021 & 2031F |
3.7 Thailand Noodles Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Noodles Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for convenience foods |
4.2.2 Rising popularity of Thai cuisine globally |
4.2.3 Growing urbanization and busy lifestyles leading to higher consumption of instant noodles |
4.3 Market Restraints |
4.3.1 Health concerns related to high sodium and preservatives in instant noodles |
4.3.2 Competition from other convenient meal options like ready-to-eat meals and fast food |
5 Thailand Noodles Market Trends |
6 Thailand Noodles Market, By Types |
6.1 Thailand Noodles Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Noodles Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Noodles Market Revenues & Volume, By Instant noodles, 2021-2031F |
6.1.4 Thailand Noodles Market Revenues & Volume, By Veg noodles, 2021-2031F |
6.1.5 Thailand Noodles Market Revenues & Volume, By Non-vegetarian noodles, 2021-2031F |
6.1.6 Thailand Noodles Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Noodles Market, By Raw Material |
6.2.1 Overview and Analysis |
6.2.2 Thailand Noodles Market Revenues & Volume, By Oat, 2021-2031F |
6.2.3 Thailand Noodles Market Revenues & Volume, By Rice, 2021-2031F |
6.2.4 Thailand Noodles Market Revenues & Volume, By Wheat, 2021-2031F |
6.2.5 Thailand Noodles Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Noodles Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Noodles Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.3.3 Thailand Noodles Market Revenues & Volume, By Hypermarkets, 2021-2031F |
6.3.4 Thailand Noodles Market Revenues & Volume, By Online Channels, 2021-2031F |
6.3.5 Thailand Noodles Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Noodles Market Import-Export Trade Statistics |
7.1 Thailand Noodles Market Export to Major Countries |
7.2 Thailand Noodles Market Imports from Major Countries |
8 Thailand Noodles Market Key Performance Indicators |
8.1 Average selling price of noodle products |
8.2 Number of new product launches in the noodle market |
8.3 Consumer sentiment towards instant noodles |
8.4 Number of noodle consumption occasions per capita |
8.5 Percentage of households purchasing instant noodles |
9 Thailand Noodles Market - Opportunity Assessment |
9.1 Thailand Noodles Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Noodles Market Opportunity Assessment, By Raw Material, 2021 & 2031F |
9.3 Thailand Noodles Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Noodles Market - Competitive Landscape |
10.1 Thailand Noodles Market Revenue Share, By Companies, 2024 |
10.2 Thailand Noodles Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |