| Product Code: ETC223165 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend for orange marmalade showed significant growth from 2023 to 2024, with a growth rate of 119.09%. The compound annual growth rate (CAGR) for the period 2020-2024 was 2.54%. This surge in imports could be attributed to a shift in consumer preferences towards gourmet spreads or an increase in demand for unique breakfast options.
The Thailand Orange Marmalade Market has a niche but dedicated consumer base. Orange marmalade is a traditional preserve made from citrus fruits and sugar. While it may not be as popular as other fruit spreads, it has a loyal following among consumers who appreciate its unique flavor. Local producers often use Thai oranges to create distinctive marmalade flavors. The market faces competition from a variety of fruit preserves, but its loyal customer base and potential for export keep it viable.
The Thailand Orange Marmalade market is growing due to the enduring appeal of this classic preserve. Orange marmalade`s sweet and tangy flavor profile makes it a versatile ingredient in both sweet and savory dishes. Moreover, its nostalgic and artisanal appeal resonates with consumers seeking premium and high-quality products. The trend towards gourmet and homemade-style foods also drives the market, as orange marmalade finds applications in upscale dining and artisanal products.
Challenges in the orange marmalade market include maintaining consistent fruit supply, managing sugar prices, and addressing consumer preferences for reduced sugar products. Quality control during the production process is essential.
The Thailand Orange Marmalade market faced challenges during the COVID-19 pandemic. While there was a consistent demand for this product, disruptions in the supply chain and variations in orange availability affected production. Moreover, as people cut back on dining out, the demand for products like orange marmalade used in restaurants decreased. Nevertheless, the market remained relatively stable, serving both home consumers and the foodservice industry.
The Thailand Orange Marmalade market is witnessing significant growth, driven by consumer preferences for quality breakfast spreads and versatile condiments. Among the leading players in this market, Thai Fruit Jam Co., Ltd. stands out as a prominent name. With a commitment to using locally sourced, high-quality oranges and traditional recipes, they have built a strong reputation for their flavorful and authentic orange marmalade. Another key player is Thai Preserve Co., Ltd., known for its innovative flavor combinations and organic options, catering to health-conscious consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Orange Marmalade Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Orange Marmalade Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Orange Marmalade Market - Industry Life Cycle |
3.4 Thailand Orange Marmalade Market - Porter's Five Forces |
3.5 Thailand Orange Marmalade Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Orange Marmalade Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Thailand Orange Marmalade Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness and preference for natural, healthy, and preservative-free food products |
4.2.2 Growing demand for exotic and unique flavors in the food industry |
4.2.3 Rising popularity of breakfast spreads and increasing consumption of bread and toast |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials such as oranges, sugar, and packaging materials |
4.3.2 Competition from other fruit preserves and spreads in the market |
4.3.3 Seasonal variations in orange production leading to supply challenges |
5 Thailand Orange Marmalade Market Trends |
6 Thailand Orange Marmalade Market, By Types |
6.1 Thailand Orange Marmalade Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Orange Marmalade Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Orange Marmalade Market Revenues & Volume, By Bitter Orange Marmalade, 2021-2031F |
6.1.4 Thailand Orange Marmalade Market Revenues & Volume, By Sweet Orange Marmalade, 2021-2031F |
6.2 Thailand Orange Marmalade Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Thailand Orange Marmalade Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.2.3 Thailand Orange Marmalade Market Revenues & Volume, By Convenience Store, 2021-2031F |
6.2.4 Thailand Orange Marmalade Market Revenues & Volume, By Online Store, 2021-2031F |
6.2.5 Thailand Orange Marmalade Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Orange Marmalade Market Import-Export Trade Statistics |
7.1 Thailand Orange Marmalade Market Export to Major Countries |
7.2 Thailand Orange Marmalade Market Imports from Major Countries |
8 Thailand Orange Marmalade Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for orange marmalade-related content |
8.2 Number of new product launches and innovations in the orange marmalade segment |
8.3 Growth in online searches and website traffic related to orange marmalade recipes and products |
8.4 Percentage increase in partnerships with cafes, bakeries, and restaurants featuring orange marmalade in their menus |
8.5 Expansion of distribution channels and availability in retail stores and supermarkets. |
9 Thailand Orange Marmalade Market - Opportunity Assessment |
9.1 Thailand Orange Marmalade Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Orange Marmalade Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Thailand Orange Marmalade Market - Competitive Landscape |
10.1 Thailand Orange Marmalade Market Revenue Share, By Companies, 2024 |
10.2 Thailand Orange Marmalade Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |