Thailand Orange Marmalade Market (2025-2031) Outlook | Companies, Size, Analysis, Industry, Trends, Growth, Forecast, Share, Value & Revenue

Market Forecast By Type (Bitter Orange Marmalade, Sweet Orange Marmalade), By Applications (Supermarkets, Convenience Store, Online Store, Others) And Competitive Landscape
Product Code: ETC223165 Publication Date: Aug 2022 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Thailand Orange Marmalade Market: Import Trend Analysis

Thailand import trend for orange marmalade showed significant growth from 2023 to 2024, with a growth rate of 119.09%. The compound annual growth rate (CAGR) for the period 2020-2024 was 2.54%. This surge in imports could be attributed to a shift in consumer preferences towards gourmet spreads or an increase in demand for unique breakfast options.

Thailand Orange Marmalade Market Synopsis

The Thailand Orange Marmalade Market has a niche but dedicated consumer base. Orange marmalade is a traditional preserve made from citrus fruits and sugar. While it may not be as popular as other fruit spreads, it has a loyal following among consumers who appreciate its unique flavor. Local producers often use Thai oranges to create distinctive marmalade flavors. The market faces competition from a variety of fruit preserves, but its loyal customer base and potential for export keep it viable.

Drivers of the Market

The Thailand Orange Marmalade market is growing due to the enduring appeal of this classic preserve. Orange marmalade`s sweet and tangy flavor profile makes it a versatile ingredient in both sweet and savory dishes. Moreover, its nostalgic and artisanal appeal resonates with consumers seeking premium and high-quality products. The trend towards gourmet and homemade-style foods also drives the market, as orange marmalade finds applications in upscale dining and artisanal products.

Challenges of the Market

Challenges in the orange marmalade market include maintaining consistent fruit supply, managing sugar prices, and addressing consumer preferences for reduced sugar products. Quality control during the production process is essential.

COVID-19 Impact on the Market

The Thailand Orange Marmalade market faced challenges during the COVID-19 pandemic. While there was a consistent demand for this product, disruptions in the supply chain and variations in orange availability affected production. Moreover, as people cut back on dining out, the demand for products like orange marmalade used in restaurants decreased. Nevertheless, the market remained relatively stable, serving both home consumers and the foodservice industry.

Key Players in the Market

The Thailand Orange Marmalade market is witnessing significant growth, driven by consumer preferences for quality breakfast spreads and versatile condiments. Among the leading players in this market, Thai Fruit Jam Co., Ltd. stands out as a prominent name. With a commitment to using locally sourced, high-quality oranges and traditional recipes, they have built a strong reputation for their flavorful and authentic orange marmalade. Another key player is Thai Preserve Co., Ltd., known for its innovative flavor combinations and organic options, catering to health-conscious consumers.

Key Highlights of the Report:

  • Thailand Orange Marmalade Market Outlook
  • Market Size of Thailand Orange Marmalade Market, 2024
  • Forecast of Thailand Orange Marmalade Market, 2031
  • Historical Data and Forecast of Thailand Orange Marmalade Revenues & Volume for the Period 2021-2031
  • Thailand Orange Marmalade Market Trend Evolution
  • Thailand Orange Marmalade Market Drivers and Challenges
  • Thailand Orange Marmalade Price Trends
  • Thailand Orange Marmalade Porter's Five Forces
  • Thailand Orange Marmalade Industry Life Cycle
  • Historical Data and Forecast of Thailand Orange Marmalade Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Thailand Orange Marmalade Market Revenues & Volume By Bitter Orange Marmalade for the Period 2021-2031
  • Historical Data and Forecast of Thailand Orange Marmalade Market Revenues & Volume By Sweet Orange Marmalade for the Period 2021-2031
  • Historical Data and Forecast of Thailand Orange Marmalade Market Revenues & Volume By Applications for the Period 2021-2031
  • Historical Data and Forecast of Thailand Orange Marmalade Market Revenues & Volume By Supermarkets for the Period 2021-2031
  • Historical Data and Forecast of Thailand Orange Marmalade Market Revenues & Volume By Convenience Store for the Period 2021-2031
  • Historical Data and Forecast of Thailand Orange Marmalade Market Revenues & Volume By Online Store for the Period 2021-2031
  • Historical Data and Forecast of Thailand Orange Marmalade Market Revenues & Volume By Others for the Period 2021-2031
  • Thailand Orange Marmalade Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Applications
  • Thailand Orange Marmalade Top Companies Market Share
  • Thailand Orange Marmalade Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Orange Marmalade Company Profiles
  • Thailand Orange Marmalade Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Orange Marmalade Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Orange Marmalade Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Orange Marmalade Market - Industry Life Cycle

3.4 Thailand Orange Marmalade Market - Porter's Five Forces

3.5 Thailand Orange Marmalade Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Thailand Orange Marmalade Market Revenues & Volume Share, By Applications, 2021 & 2031F

4 Thailand Orange Marmalade Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing consumer awareness and preference for natural, healthy, and preservative-free food products

4.2.2 Growing demand for exotic and unique flavors in the food industry

4.2.3 Rising popularity of breakfast spreads and increasing consumption of bread and toast

4.3 Market Restraints

4.3.1 Fluctuating prices of raw materials such as oranges, sugar, and packaging materials

4.3.2 Competition from other fruit preserves and spreads in the market

4.3.3 Seasonal variations in orange production leading to supply challenges

5 Thailand Orange Marmalade Market Trends

6 Thailand Orange Marmalade Market, By Types

6.1 Thailand Orange Marmalade Market, By Type

6.1.1 Overview and Analysis

6.1.2 Thailand Orange Marmalade Market Revenues & Volume, By Type, 2021-2031F

6.1.3 Thailand Orange Marmalade Market Revenues & Volume, By Bitter Orange Marmalade, 2021-2031F

6.1.4 Thailand Orange Marmalade Market Revenues & Volume, By Sweet Orange Marmalade, 2021-2031F

6.2 Thailand Orange Marmalade Market, By Applications

6.2.1 Overview and Analysis

6.2.2 Thailand Orange Marmalade Market Revenues & Volume, By Supermarkets, 2021-2031F

6.2.3 Thailand Orange Marmalade Market Revenues & Volume, By Convenience Store, 2021-2031F

6.2.4 Thailand Orange Marmalade Market Revenues & Volume, By Online Store, 2021-2031F

6.2.5 Thailand Orange Marmalade Market Revenues & Volume, By Others, 2021-2031F

7 Thailand Orange Marmalade Market Import-Export Trade Statistics

7.1 Thailand Orange Marmalade Market Export to Major Countries

7.2 Thailand Orange Marmalade Market Imports from Major Countries

8 Thailand Orange Marmalade Market Key Performance Indicators

8.1 Consumer engagement on social media platforms for orange marmalade-related content

8.2 Number of new product launches and innovations in the orange marmalade segment

8.3 Growth in online searches and website traffic related to orange marmalade recipes and products

8.4 Percentage increase in partnerships with cafes, bakeries, and restaurants featuring orange marmalade in their menus

8.5 Expansion of distribution channels and availability in retail stores and supermarkets.

9 Thailand Orange Marmalade Market - Opportunity Assessment

9.1 Thailand Orange Marmalade Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Thailand Orange Marmalade Market Opportunity Assessment, By Applications, 2021 & 2031F

10 Thailand Orange Marmalade Market - Competitive Landscape

10.1 Thailand Orange Marmalade Market Revenue Share, By Companies, 2024

10.2 Thailand Orange Marmalade Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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