Product Code: ETC387325 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand organic poultry market has experienced significant growth as health-conscious consumers seek organic and antibiotic-free poultry products. Organic chicken and turkey are popular choices in this segment, and consumers are willing to pay a premium for products that align with their values. The market is characterized by a range of organic poultry producers, catering to a diverse customer base seeking healthier and more environmentally friendly poultry options.
The organic poultry market in Thailand has experienced substantial growth due to multiple drivers. Health-conscious consumers have shifted towards organic poultry products, perceiving them as healthier and safer options. Additionally, concerns about the use of antibiotics and hormones in conventional poultry farming have driven demand for organic alternatives. The Thai government has also supported organic farming initiatives through subsidies and incentives, encouraging more farmers to switch to organic poultry production. The tourism sector has played a role in driving demand, as tourists look for organic and locally sourced food experiences. Export opportunities for Thai organic poultry products have expanded as well, driven by the country`s reputation for quality and organic farming practices.
The Thailand organic poultry market faces challenges related to competition from conventional poultry products and the higher cost of organic production. Many consumers in Thailand are price-sensitive, and organic poultry products are typically more expensive. Convincing consumers of the health and environmental benefits of organic poultry and differentiating organic products from conventional ones is a significant challenge. Moreover, maintaining organic standards throughout the supply chain is crucial to build and retain consumer trust.
The organic poultry market in Thailand encountered obstacles during the COVID-19 pandemic. With economic uncertainties and reduced consumer spending, demand for premium organic poultry products declined. Supply chain disruptions affected the availability of organic feed and other inputs, impacting production. However, there is a growing awareness of the health and environmental benefits of organic poultry products, which may drive long-term growth as consumer preferences evolve. The industry may also benefit from a renewed focus on food safety and sustainability.
In the Thailand organic poultry market, a few key players have emerged as leaders. One of the leading companies is Organic Poultry Thailand Co., Ltd., recognized for its organic chicken and turkey production. Their focus on organic feed, humane treatment of poultry, and sustainable farming practices has helped them gain a strong foothold in the organic poultry segment. Additionally, Thai Free-Range Farms Ltd. is another major player known for its organic and free-range poultry offerings. These leading players are instrumental in meeting the growing demand for organic poultry products in Thailand, driven by consumers` increasing preference for healthier and ethically produced poultry.