Thailand Over the Top Market (2025-2031) Outlook | Size, Industry, Growth, Value, Share, Forecast, Trends, Companies, Revenue & Analysis

Market Forecast By Type (Game Streaming, Audio Streaming, Video Streaming, Communication), By Monetization Model (Subscription-based, Advertising-based, Transaction-based), By Streaming Device (Smartphones and Tablets, Desktops and Laptops, IPTV and Consoles), By Vertical (Media and Entertainment, Education and Learning, Gaming, Service Utilities) And Competitive Landscape
Product Code: ETC4384766 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Thailand Over the Top Market Synopsis

The Thailand Over the Top (OTT) Market is experiencing significant expansion as consumers increasingly turn to online streaming services, messaging apps, and content delivery platforms. OTT providers are revolutionizing the media and communication landscape, challenging traditional broadcasting and telecommunications.

Drivers of the Market

The Thailand Over the Top (OTT) market is experiencing substantial growth, driven by the increasing consumption of streaming and on-demand content delivered over the internet. OTT services include video streaming, messaging apps, and other applications that bypass traditional distribution channels. The market growth is propelled by the rise of digital content consumption, the availability of high-speed internet, and the demand for personalized and convenient entertainment options. As consumers in Thailand shift towards digital content, the OTT market is expected to be a key driver of the transformation in media and entertainment consumption.

Challenges of the Market

In the Thailand Over the Top (OTT) market, challenges arise from the increasing regulatory scrutiny and competition. Regulatory uncertainties regarding content licensing, user data protection, and revenue models pose hurdles for market players. Additionally, the dynamic nature of the OTT landscape requires constant adaptation to consumer preferences, making it essential for businesses to navigate a rapidly changing regulatory and market environment.

COVID-19 Impact on the Market

The Over the Top (OTT) market in Thailand experienced notable changes during the COVID-19 pandemic, with increased consumption of over-the-top content and streaming services. As individuals sought diverse and on-demand entertainment options, the OTT market saw accelerated growth. The industry responded by offering a variety of OTT services, including video streaming, music streaming, and gaming, catering to the preferences of a digital audience. In the era of personalized content consumption, the OTT market in Thailand continues to be a dynamic and influential force, shaping the future of digital entertainment.

Key Players in the Market

The Thailand Over the Top (OTT) market is witnessing dynamic growth in the digital content and streaming space. Leading players, including Samart Corporation and CS Loxinfo Corporation, are actively shaping this market by offering OTT services that deliver content directly to consumers over the internet, transforming the traditional media and entertainment landscape.

Key Highlights of the Report:

  • Thailand Over the Top Market Outlook
  • Market Size of Thailand Over the Top Market, 2024
  • Forecast of Thailand Over the Top Market, 2031
  • Historical Data and Forecast of Thailand Over the Top Revenues & Volume for the Period 2021-2031
  • Thailand Over the Top Market Trend Evolution
  • Thailand Over the Top Market Drivers and Challenges
  • Thailand Over the Top Price Trends
  • Thailand Over the Top Porter's Five Forces
  • Thailand Over the Top Industry Life Cycle
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Game Streaming for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Audio Streaming for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Video Streaming for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Communication for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Monetization Model for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Subscription-based for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Advertising-based for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Transaction-based for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Streaming Device for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Smartphones and Tablets for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Desktops and Laptops for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By IPTV and Consoles for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Vertical for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Education and Learning for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Gaming for the Period 2021-2031
  • Historical Data and Forecast of Thailand Over the Top Market Revenues & Volume By Service Utilities for the Period 2021-2031
  • Thailand Over the Top Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Monetization Model
  • Market Opportunity Assessment By Streaming Device
  • Market Opportunity Assessment By Vertical
  • Thailand Over the Top Top Companies Market Share
  • Thailand Over the Top Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Over the Top Company Profiles
  • Thailand Over the Top Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Over the Top Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Over the Top Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Over the Top Market - Industry Life Cycle

3.4 Thailand Over the Top Market - Porter's Five Forces

3.5 Thailand Over the Top Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Thailand Over the Top Market Revenues & Volume Share, By Monetization Model, 2021 & 2031F

3.7 Thailand Over the Top Market Revenues & Volume Share, By Streaming Device, 2021 & 2031F

3.8 Thailand Over the Top Market Revenues & Volume Share, By Vertical, 2021 & 2031F

4 Thailand Over the Top Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet penetration and smartphone usage in Thailand

4.2.2 Growing demand for on-demand and personalized content consumption

4.2.3 Rising popularity of streaming services and digital entertainment platforms in the region

4.3 Market Restraints

4.3.1 Limited availability of high-speed internet infrastructure in certain areas

4.3.2 Regulations and licensing requirements impacting content offerings

4.3.3 Competition from traditional TV services and piracy issues

5 Thailand Over the Top Market Trends

6 Thailand Over the Top Market, By Types

6.1 Thailand Over the Top Market, By Type

6.1.1 Overview and Analysis

6.1.2 Thailand Over the Top Market Revenues & Volume, By Type, 2021-2031F

6.1.3 Thailand Over the Top Market Revenues & Volume, By Game Streaming, 2021-2031F

6.1.4 Thailand Over the Top Market Revenues & Volume, By Audio Streaming, 2021-2031F

6.1.5 Thailand Over the Top Market Revenues & Volume, By Video Streaming, 2021-2031F

6.1.6 Thailand Over the Top Market Revenues & Volume, By Communication, 2021-2031F

6.2 Thailand Over the Top Market, By Monetization Model

6.2.1 Overview and Analysis

6.2.2 Thailand Over the Top Market Revenues & Volume, By Subscription-based, 2021-2031F

6.2.3 Thailand Over the Top Market Revenues & Volume, By Advertising-based, 2021-2031F

6.2.4 Thailand Over the Top Market Revenues & Volume, By Transaction-based, 2021-2031F

6.3 Thailand Over the Top Market, By Streaming Device

6.3.1 Overview and Analysis

6.3.2 Thailand Over the Top Market Revenues & Volume, By Smartphones and Tablets, 2021-2031F

6.3.3 Thailand Over the Top Market Revenues & Volume, By Desktops and Laptops, 2021-2031F

6.3.4 Thailand Over the Top Market Revenues & Volume, By IPTV and Consoles, 2021-2031F

6.4 Thailand Over the Top Market, By Vertical

6.4.1 Overview and Analysis

6.4.2 Thailand Over the Top Market Revenues & Volume, By Media and Entertainment, 2021-2031F

6.4.3 Thailand Over the Top Market Revenues & Volume, By Education and Learning, 2021-2031F

6.4.4 Thailand Over the Top Market Revenues & Volume, By Gaming, 2021-2031F

6.4.5 Thailand Over the Top Market Revenues & Volume, By Service Utilities, 2021-2031F

7 Thailand Over the Top Market Import-Export Trade Statistics

7.1 Thailand Over the Top Market Export to Major Countries

7.2 Thailand Over the Top Market Imports from Major Countries

8 Thailand Over the Top Market Key Performance Indicators

8.1 Average revenue per user (ARPU) for over the top (OTT) services

8.2 Subscriber churn rate for OTT platforms

8.3 Average viewing time per user on OTT platforms

8.4 Percentage of users accessing OTT services via mobile devices

8.5 Customer satisfaction and Net Promoter Score (NPS) for OTT services

9 Thailand Over the Top Market - Opportunity Assessment

9.1 Thailand Over the Top Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Thailand Over the Top Market Opportunity Assessment, By Monetization Model, 2021 & 2031F

9.3 Thailand Over the Top Market Opportunity Assessment, By Streaming Device, 2021 & 2031F

9.4 Thailand Over the Top Market Opportunity Assessment, By Vertical, 2021 & 2031F

10 Thailand Over the Top Market - Competitive Landscape

10.1 Thailand Over the Top Market Revenue Share, By Companies, 2024

10.2 Thailand Over the Top Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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