| Product Code: ETC4384766 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Thailand Over the Top (OTT) Market is experiencing significant expansion as consumers increasingly turn to online streaming services, messaging apps, and content delivery platforms. OTT providers are revolutionizing the media and communication landscape, challenging traditional broadcasting and telecommunications.
The Thailand Over the Top (OTT) market is experiencing substantial growth, driven by the increasing consumption of streaming and on-demand content delivered over the internet. OTT services include video streaming, messaging apps, and other applications that bypass traditional distribution channels. The market growth is propelled by the rise of digital content consumption, the availability of high-speed internet, and the demand for personalized and convenient entertainment options. As consumers in Thailand shift towards digital content, the OTT market is expected to be a key driver of the transformation in media and entertainment consumption.
In the Thailand Over the Top (OTT) market, challenges arise from the increasing regulatory scrutiny and competition. Regulatory uncertainties regarding content licensing, user data protection, and revenue models pose hurdles for market players. Additionally, the dynamic nature of the OTT landscape requires constant adaptation to consumer preferences, making it essential for businesses to navigate a rapidly changing regulatory and market environment.
The Over the Top (OTT) market in Thailand experienced notable changes during the COVID-19 pandemic, with increased consumption of over-the-top content and streaming services. As individuals sought diverse and on-demand entertainment options, the OTT market saw accelerated growth. The industry responded by offering a variety of OTT services, including video streaming, music streaming, and gaming, catering to the preferences of a digital audience. In the era of personalized content consumption, the OTT market in Thailand continues to be a dynamic and influential force, shaping the future of digital entertainment.
The Thailand Over the Top (OTT) market is witnessing dynamic growth in the digital content and streaming space. Leading players, including Samart Corporation and CS Loxinfo Corporation, are actively shaping this market by offering OTT services that deliver content directly to consumers over the internet, transforming the traditional media and entertainment landscape.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Over the Top Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Over the Top Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Over the Top Market - Industry Life Cycle |
3.4 Thailand Over the Top Market - Porter's Five Forces |
3.5 Thailand Over the Top Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Over the Top Market Revenues & Volume Share, By Monetization Model, 2021 & 2031F |
3.7 Thailand Over the Top Market Revenues & Volume Share, By Streaming Device, 2021 & 2031F |
3.8 Thailand Over the Top Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Thailand Over the Top Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Thailand |
4.2.2 Growing demand for on-demand and personalized content consumption |
4.2.3 Rising popularity of streaming services and digital entertainment platforms in the region |
4.3 Market Restraints |
4.3.1 Limited availability of high-speed internet infrastructure in certain areas |
4.3.2 Regulations and licensing requirements impacting content offerings |
4.3.3 Competition from traditional TV services and piracy issues |
5 Thailand Over the Top Market Trends |
6 Thailand Over the Top Market, By Types |
6.1 Thailand Over the Top Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Over the Top Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Over the Top Market Revenues & Volume, By Game Streaming, 2021-2031F |
6.1.4 Thailand Over the Top Market Revenues & Volume, By Audio Streaming, 2021-2031F |
6.1.5 Thailand Over the Top Market Revenues & Volume, By Video Streaming, 2021-2031F |
6.1.6 Thailand Over the Top Market Revenues & Volume, By Communication, 2021-2031F |
6.2 Thailand Over the Top Market, By Monetization Model |
6.2.1 Overview and Analysis |
6.2.2 Thailand Over the Top Market Revenues & Volume, By Subscription-based, 2021-2031F |
6.2.3 Thailand Over the Top Market Revenues & Volume, By Advertising-based, 2021-2031F |
6.2.4 Thailand Over the Top Market Revenues & Volume, By Transaction-based, 2021-2031F |
6.3 Thailand Over the Top Market, By Streaming Device |
6.3.1 Overview and Analysis |
6.3.2 Thailand Over the Top Market Revenues & Volume, By Smartphones and Tablets, 2021-2031F |
6.3.3 Thailand Over the Top Market Revenues & Volume, By Desktops and Laptops, 2021-2031F |
6.3.4 Thailand Over the Top Market Revenues & Volume, By IPTV and Consoles, 2021-2031F |
6.4 Thailand Over the Top Market, By Vertical |
6.4.1 Overview and Analysis |
6.4.2 Thailand Over the Top Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.4.3 Thailand Over the Top Market Revenues & Volume, By Education and Learning, 2021-2031F |
6.4.4 Thailand Over the Top Market Revenues & Volume, By Gaming, 2021-2031F |
6.4.5 Thailand Over the Top Market Revenues & Volume, By Service Utilities, 2021-2031F |
7 Thailand Over the Top Market Import-Export Trade Statistics |
7.1 Thailand Over the Top Market Export to Major Countries |
7.2 Thailand Over the Top Market Imports from Major Countries |
8 Thailand Over the Top Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for over the top (OTT) services |
8.2 Subscriber churn rate for OTT platforms |
8.3 Average viewing time per user on OTT platforms |
8.4 Percentage of users accessing OTT services via mobile devices |
8.5 Customer satisfaction and Net Promoter Score (NPS) for OTT services |
9 Thailand Over the Top Market - Opportunity Assessment |
9.1 Thailand Over the Top Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Over the Top Market Opportunity Assessment, By Monetization Model, 2021 & 2031F |
9.3 Thailand Over the Top Market Opportunity Assessment, By Streaming Device, 2021 & 2031F |
9.4 Thailand Over the Top Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Thailand Over the Top Market - Competitive Landscape |
10.1 Thailand Over the Top Market Revenue Share, By Companies, 2024 |
10.2 Thailand Over the Top Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |