Market Forecast By Product (Waterborne Coatings, Solvent-borne Coatings, Powder Coatings, High Solids/radiation Curing, Others), By Material (Acrylic, Polyester, Alkyd, Polyurethane, Epoxy, Others), By Application (Architectural & Decorative, Non-architectural) And Competitive Landscape
Product Code: ETC336805 | Publication Date: Aug 2022 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Paint And Coating Market is likely to experience consistent growth rate gains over the period 2025 to 2029. The growth rate starts at 2.65% in 2025 and reaches 12.86% by 2029.
By 2027, Thailand's Paint And Coating market is forecasted to achieve a stable growth rate of 4.83%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.
Report Name | Thailand Paint And Coating Market |
Forecast Period | 2025–2029 |
CAGR | 12.86% |
Growing Sector | Architectural |
The Thailand Paint And Coating Market report thoroughly covers the market by products, Material, and Application. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
The paint and coating market in Thailand plays a crucial role in the country’s economic growth. This sector caters to industries like construction, automotive, industrial manufacturing, and more. The market is predominantly bifurcated into architectural coatings, which account for the largest share, and industrial coatings. Rapid urbanization and a surge in disposable income among the Thai population have led to increased demand for decorative paints. Furthermore, governmental investments in the construction sector have significantly bolstered this market, creating a favorable environment for sustained expansion.
The Thailand Paint And Coating Market is anticipated to grow at a CAGR of 12.86% during the forecast period 2025-2029. Several factors are driving the growth of the Thailand paint and coating market. Key drivers include the booming construction industry, where high demand for architectural paints is evident, and the growing automotive industry, which requires advanced industrial coatings for vehicle protection and aesthetics. Additionally, the shift toward environmentally friendly and sustainable coatings has led companies to invest in innovative waterborne and powder coatings. Technological advancements, such as smart coatings for UV and corrosion protection, are also pushing the Thailand Paint And Coating Market growth.
Despite its growth, the market faces significant challenges. The volatility in raw material prices, particularly petroleum-based components, directly impacts production costs, leading to price sensitivity in the end product. Stricter environmental regulations regarding volatile organic compound (VOC) emissions require companies to develop alternatives, adding to production complexities and costs. Additionally, competition from cheaper imported products creates pricing pressure on local manufacturers, further complicating the landscape.
The Thailand paint and coating market is witnessing a massive growth, attributed by certain factors, such as a surge in the demand from construction and automotive sectors, and infrastructure development. Additionally, the demand for high-performance and durable coatings is increasing massively, with the rising investments by the government in public infrastructure projects and rapid urbanization. Additionally, the use of water-based and low-VOC (volatile organic compounds) paints has been on the rise, as the rising emphasize on sustainable and environmentally friendly products.
The Thailand paint and coating market consists of several investment opportunities in this market, driven by rising industrial and construction activities. Additionally, the demand for advanced coatings is increasing tremendously, with the ongoing infrastructure development projects and urban development plans in the country. Investments in research and development of products and practices that are coordinated with sustainability initiatives and global standards can also increase market share. Furthermore, the development of smart cities and urban developments in Thailand is a growing trend and will increase the demand for architectural coatings thus providing enormous opportunity for growth in the market.
Prominent market players such as TOA Paint (Thailand) Public Company Limited, Nippon Paint (Thailand) Co., Ltd., Jotun Thailand, and Akzo Nobel have significantly contributed to the development of this market. These companies continuously innovate to align with the growing demand for quality and sustainability. Their strong distribution networks and focus on customer-centric solutions allow them to maintain dominant positions within the Thailand paint and coating industry.
The Thai government instituted strict limits on VOC emissions concerning the environment. For example, manufacturers must specify limits on the use of solvent-based coatings to push the industry to use waterborne alternatives. Recent programs promoting green building standards increased the usage of low VOC and environmentally sustainable coatings. Tax credits for businesses developing environmentally friendly solutions have influenced market growth and the introduction of sustainable products.
The future of the Thailand paint and coating industry is looking positive, with continued emphasis on technology and sustainability. Growing urbanization and industrialization will positively impact Thailand Paint and Coating Market share. Developments in intelligent coatings, especially in smart homes and green buildings, will be a major trend in the industry. Growing export value to neighboring countries in Southeast Asia will also provide additional opportunities for growth for the Thailand paint and coating industry.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ashutosh, Senior Research Analyst at 6Wresearch, waterborne coatings are leading due to their environmentally friendly properties and compliance with stringent regulations regarding volatile organic compounds (VOCs).
Polyurethane-based coatings dominate the market in terms of material. Their exceptional durability, chemical resistance, and versatility have positioned them as the leading material, particularly in applications requiring high-performance solutions.
The architectural and decorative segment stands out as the leading application category in Thailand's paint and coating market. Driving this growth is the increase in urbanization, real estate developments, and infrastructure projects.
The Market report covers a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Paint And Coating Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Paint And Coating Market Revenues & Volume, 2019 & 2029F |
3.3 Thailand Paint And Coating Market - Industry Life Cycle |
3.4 Thailand Paint And Coating Market - Porter's Five Forces |
3.5 Thailand Paint And Coating Market Revenues & Volume Share, By Product, 2019 & 2029F |
3.6 Thailand Paint And Coating Market Revenues & Volume Share, By Material, 2019 & 2029F |
3.7 Thailand Paint And Coating Market Revenues & Volume Share, By Application, 2019 & 2029F |
4 Thailand Paint And Coating Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Paint And Coating Market Trends |
6 Thailand Paint And Coating Market, By Types |
6.1 Thailand Paint And Coating Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Paint And Coating Market Revenues & Volume, By Product, 2019 & 2029F |
6.1.3 Thailand Paint And Coating Market Revenues & Volume, By Waterborne Coatings, 2019 & 2029F |
6.1.4 Thailand Paint And Coating Market Revenues & Volume, By Solvent-borne Coatings, 2019 & 2029F |
6.1.5 Thailand Paint And Coating Market Revenues & Volume, By Powder Coatings, 2019 & 2029F |
6.1.6 Thailand Paint And Coating Market Revenues & Volume, By High Solids/radiation Curing, 2019 & 2029F |
6.1.7 Thailand Paint And Coating Market Revenues & Volume, By Others, 2019 & 2029F |
6.2 Thailand Paint And Coating Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Thailand Paint And Coating Market Revenues & Volume, By Acrylic, 2019 & 2029F |
6.2.3 Thailand Paint And Coating Market Revenues & Volume, By Polyester, 2019 & 2029F |
6.2.4 Thailand Paint And Coating Market Revenues & Volume, By Alkyd, 2019 & 2029F |
6.2.5 Thailand Paint And Coating Market Revenues & Volume, By Polyurethane, 2019 & 2029F |
6.2.6 Thailand Paint And Coating Market Revenues & Volume, By Epoxy, 2019 & 2029F |
6.2.7 Thailand Paint And Coating Market Revenues & Volume, By Others, 2019 & 2029F |
6.3 Thailand Paint And Coating Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Thailand Paint And Coating Market Revenues & Volume, By Architectural & Decorative, 2019 & 2029F |
6.3.3 Thailand Paint And Coating Market Revenues & Volume, By Non-architectural, 2019 & 2029F |
7 Thailand Paint And Coating Market Import-Export Trade Statistics |
7.1 Thailand Paint And Coating Market Export to Major Countries |
7.2 Thailand Paint And Coating Market Imports from Major Countries |
8 Thailand Paint And Coating Market Key Performance Indicators |
9 Thailand Paint And Coating Market - Opportunity Assessment |
9.1 Thailand Paint And Coating Market Opportunity Assessment, By Product, 2019 & 2029F |
9.2 Thailand Paint And Coating Market Opportunity Assessment, By Material, 2019 & 2029F |
9.3 Thailand Paint And Coating Market Opportunity Assessment, By Application, 2019 & 2029F |
10 Thailand Paint And Coating Market - Competitive Landscape |
10.1 Thailand Paint And Coating Market Revenue Share, By Companies, 2024 |
10.2 Thailand Paint And Coating Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |