| Product Code: ETC217345 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Thailand pasta and noodles market, the import trend experienced a decline with a growth rate of -3.48% from 2023 to 2024. However, the compound annual growth rate (CAGR) for the period 2020-2024 stood at 4.54%. This negative growth in 2024 could be attributed to shifts in consumer preferences or changes in trade policies affecting import momentum.
The Pasta and Noodles market in Thailand is projected to grow at a growing growth rate of 6.07% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The Thailand Pasta and Noodles Market is a vibrant and dynamic segment of the country`s food industry. With its rich culinary heritage, Thailand has embraced various types of pasta and noodles, catering to both traditional and modern tastes. From the ever-popular Thai rice noodles used in dishes like Pad Thai to imported spaghetti varieties, the market offers a diverse range of options. Consumers in Thailand appreciate the convenience and versatility of pasta and noodles, which can be found in both local street food stalls and high-end restaurants.
One of the primary drivers of the pasta and noodles market in Thailand is the evolving consumer preferences. Thai consumers are increasingly adopting Western dietary habits, including a higher consumption of pasta and noodles. This shift is driven by factors like urbanization, exposure to global cuisines, and a desire for convenience in meal preparation. As health-consciousness continues to rise globally, Thai consumers are also becoming more mindful of their dietary choices. Consequently, there is a growing demand for healthier pasta and noodle options made from whole grains or alternative flours like rice, buckwheat, or lentils. Manufacturers are responding to this trend by offering healthier product variants.
In the Thailand Pasta and Noodles Market, competition from both local and international brands is intense. Price sensitivity among consumers can be a challenge, especially as they seek value-for-money options. Adapting to changing dietary trends, such as the demand for whole wheat or gluten-free products, can also be a challenge in this market.
The Pasta and Noodles market in Thailand experienced varying effects during the pandemic. While sales of packaged pasta and noodles surged due to their long shelf life and affordability, the foodservice segment suffered due to restrictions on dining out. Manufacturers adapted by focusing more on retail channels and introducing new product variants to meet evolving consumer preferences.
In the pasta and noodles segment, Thai President Foods Public Company Limited is a key player, with its "Mama" brand being a household name for both instant noodles and pasta products. Another notable player in this segment is Thai Chef Food Public Company Limited, offering a diverse range of pasta and noodle products under various brand names, including "Thai Chef."
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Pasta and Noodles Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Pasta and Noodles Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Pasta and Noodles Market - Industry Life Cycle |
3.4 Thailand Pasta and Noodles Market - Porter's Five Forces |
3.5 Thailand Pasta and Noodles Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Thailand Pasta and Noodles Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for convenient and quick meal options |
4.2.2 Growing health consciousness and preference for healthier pasta and noodle options |
4.2.3 Rising urbanization leading to busier lifestyles and higher demand for ready-to-eat food products |
4.3 Market Restraints |
4.3.1 Price volatility of key ingredients such as wheat and rice impacting production costs |
4.3.2 Competition from other convenient meal options like ready-to-eat meals and fast food |
4.3.3 Concerns over food safety and quality standards affecting consumer trust in pasta and noodle products |
5 Thailand Pasta and Noodles Market Trends |
6 Thailand Pasta and Noodles Market, By Types |
6.1 Thailand Pasta and Noodles Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Pasta and Noodles Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Thailand Pasta and Noodles Market Revenues & Volume, By Ambient, 2021-2031F |
6.1.4 Thailand Pasta and Noodles Market Revenues & Volume, By Dried, 2021-2031F |
6.1.5 Thailand Pasta and Noodles Market Revenues & Volume, By Chilled, 2021-2031F |
7 Thailand Pasta and Noodles Market Import-Export Trade Statistics |
7.1 Thailand Pasta and Noodles Market Export to Major Countries |
7.2 Thailand Pasta and Noodles Market Imports from Major Countries |
8 Thailand Pasta and Noodles Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for pasta and noodle brands |
8.2 Number of new product launches and innovations in the pasta and noodle market |
8.3 Growth in online sales and e-commerce presence for pasta and noodle brands |
9 Thailand Pasta and Noodles Market - Opportunity Assessment |
9.1 Thailand Pasta and Noodles Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Thailand Pasta and Noodles Market - Competitive Landscape |
10.1 Thailand Pasta and Noodles Market Revenue Share, By Companies, 2024 |
10.2 Thailand Pasta and Noodles Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |