| Product Code: ETC338185 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand beauty and personal care industry is witnessing increasing demand for haircare products, including perm lotions. The country`s diverse consumer base seeks a wide range of hair styling and treatment options, driving the perm lotion market. Local and international brands compete in this sector, offering a variety of products to cater to different hair types and preferences. Thailand beauty salons and spas also play a significant role in promoting and using perm lotions, contributing to market growth.
The Thailand perm lotion market is witnessing growth driven by changing beauty trends and consumer preferences. Perms have made a comeback in recent years, with many individuals seeking curly or wavy hairstyles. This trend is fueled by the influence of social media, where celebrities and influencers showcase various hair textures and styles. Additionally, advancements in hair care products, including perm lotions that offer long-lasting and damage-free results, have further stimulated the demand for perms in Thailand. The availability of a wide range of perm products and the presence of skilled hairstylists contribute to the popularity of this market.
The Thailand perm lotion market faces challenges related to changing beauty trends and consumer preferences. Perming has seen fluctuations in popularity over the years, with consumers sometimes preferring straight or natural hair textures. This trend sensitivity can lead to periods of reduced demand for perm products. Moreover, concerns about the potential damage to hair from chemical treatments have prompted the development of alternative, less damaging hair styling methods, which can compete with traditional perms. Quality control and safety are essential in this market, as improper use of perm lotions can result in hair damage or health issues. Additionally, staying updated with changing regulations and safety standards is crucial. To overcome these challenges, companies must stay attuned to consumer preferences, invest in research and development for safer and more innovative products, and ensure rigorous quality control and safety measures.
The Thailand perm lotion market experienced a decline in demand as personal grooming took a backseat during lockdowns. Salons and beauty parlors faced closures and reduced capacity, affecting sales. The market adapted by offering at-home perm kits and promoting DIY solutions.
In the beauty and cosmetics sector, the Thailand perm lotion market features key players like BSC Cosmetic Co., Ltd. and Asian Thai Foods and Chemicals Co., Ltd. These companies are renowned for manufacturing and distributing perm lotions and hair styling products, serving both professional salons and individual consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Perm Lotion Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Perm Lotion Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Perm Lotion Market - Industry Life Cycle |
3.4 Thailand Perm Lotion Market - Porter's Five Forces |
3.5 Thailand Perm Lotion Market Revenues & Volume Share, By Order Type, 2021 & 2031F |
3.6 Thailand Perm Lotion Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Thailand Perm Lotion Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Thai consumers |
4.2.2 Growing popularity of beauty and cosmetic products in Thailand |
4.2.3 Influence of social media and beauty influencers promoting perm lotions |
4.3 Market Restraints |
4.3.1 Competition from other hair styling products |
4.3.2 Regulatory restrictions on certain ingredients in perm lotions |
5 Thailand Perm Lotion Market Trends |
6 Thailand Perm Lotion Market, By Types |
6.1 Thailand Perm Lotion Market, By Order Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Perm Lotion Market Revenues & Volume, By Order Type, 2021-2031F |
6.1.3 Thailand Perm Lotion Market Revenues & Volume, By Type I, 2021-2031F |
6.1.4 Thailand Perm Lotion Market Revenues & Volume, By Type II, 2021-2031F |
6.2 Thailand Perm Lotion Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Thailand Perm Lotion Market Revenues & Volume, By Application 1, 2021-2031F |
6.2.3 Thailand Perm Lotion Market Revenues & Volume, By Application 2, 2021-2031F |
7 Thailand Perm Lotion Market Import-Export Trade Statistics |
7.1 Thailand Perm Lotion Market Export to Major Countries |
7.2 Thailand Perm Lotion Market Imports from Major Countries |
8 Thailand Perm Lotion Market Key Performance Indicators |
8.1 Number of beauty salons offering perm lotion services in Thailand |
8.2 Frequency of online searches for perm lotion products in Thailand |
8.3 Consumer satisfaction levels with perm lotion products in Thailand |
9 Thailand Perm Lotion Market - Opportunity Assessment |
9.1 Thailand Perm Lotion Market Opportunity Assessment, By Order Type, 2021 & 2031F |
9.2 Thailand Perm Lotion Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Thailand Perm Lotion Market - Competitive Landscape |
10.1 Thailand Perm Lotion Market Revenue Share, By Companies, 2024 |
10.2 Thailand Perm Lotion Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here