| Product Code: ETC339025 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend for the photo frame market experienced a decline in growth rate from 2023 to 2024, with a notable decrease of -14.7%. However, the compound annual growth rate (CAGR) for the period 2020-2024 stood at 3.11%. This shift could be attributed to changing consumer preferences or fluctuations in global trade dynamics impacting import momentum.
Thailand's Photo Frame market is anticipated to experience a stable growth rate of 1.03% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

The Thailand photo frame market is closely related to the photo album market, benefiting from the same trends in consumer preferences. Photo frames serve as a complement to photo albums, and the market is driven by the desire to display pictures in an attractive and sentimental manner. These frames come in various sizes, materials, and designs, allowing consumers to choose options that fit their interior d?cor and personal style. The market also sees growth opportunities from the tourism sector, as travelers often purchase photo frames as souvenirs.
The Thailand photo frame market is driven by various factors, including interior decoration trends and gifting culture. Photo frames are not only used to display cherished memories but also serve as decorative elements in homes and offices. As interior design preferences evolve, there is a consistent demand for aesthetically pleasing and versatile photo frames. Additionally, the tradition of gifting photo frames on special occasions such as weddings and birthdays contributes to market growth.
The Thailand photo frame market has encountered challenges related to changing consumer preferences and materials sourcing. Consumers are increasingly looking for unique and customizable photo frames, which has led to greater competition and a need for innovation among manufacturers. Furthermore, the fluctuation in raw material prices, especially for quality wood and glass, has impacted production costs. Sustainability concerns have also put pressure on manufacturers to source eco-friendly materials and adopt environmentally friendly practices, increasing their operating costs. The market has had to navigate these challenges while maintaining affordability for consumers.
Similarly, the Thailand photo frame market faced challenges during COVID-19 as consumers decreased their spending on non-essential items. The market adapted by offering online customization options and exploring new materials and designs to attract buyers. It gradually recovered as restrictions eased and people sought to adorn their spaces with meaningful photographs.
The Thailand photo frame market features leading players such as Frameshop Thailand and Wall Art Prints. These companies are renowned for their artistic and innovative designs in photo frames, catering to both residential and commercial clients. Their products have gained popularity for enhancing interior aesthetics and preserving cherished memories through elegant photo framing solutions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Photo Frame Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Photo Frame Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Photo Frame Market - Industry Life Cycle |
3.4 Thailand Photo Frame Market - Porter's Five Forces |
3.5 Thailand Photo Frame Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Thailand Photo Frame Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 Thailand Photo Frame Market Revenues & Volume Share, By Distributional Channel, 2021 & 2031F |
4 Thailand Photo Frame Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for personalized and custom-made photo frames |
4.2.2 Increasing trend of interior decoration and home styling |
4.2.3 Rising popularity of digital photography leading to higher demand for physical photo display options |
4.3 Market Restraints |
4.3.1 Intense competition from online retailers and e-commerce platforms |
4.3.2 Fluctuating raw material prices affecting production costs |
4.3.3 Shift towards digital photo frames and electronic displays impacting traditional photo frame sales |
5 Thailand Photo Frame Market Trends |
6 Thailand Photo Frame Market, By Types |
6.1 Thailand Photo Frame Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Photo Frame Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Thailand Photo Frame Market Revenues & Volume, By Tabletop, 2021-2031F |
6.1.4 Thailand Photo Frame Market Revenues & Volume, By Wall hanging, 2021-2031F |
6.2 Thailand Photo Frame Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Thailand Photo Frame Market Revenues & Volume, By Wood, 2021-2031F |
6.2.3 Thailand Photo Frame Market Revenues & Volume, By Metal, 2021-2031F |
6.2.4 Thailand Photo Frame Market Revenues & Volume, By Bamboo, 2021-2031F |
6.2.5 Thailand Photo Frame Market Revenues & Volume, By And others, 2021-2031F |
6.3 Thailand Photo Frame Market, By Distributional Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Photo Frame Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 Thailand Photo Frame Market Revenues & Volume, By Offline, 2021-2031F |
7 Thailand Photo Frame Market Import-Export Trade Statistics |
7.1 Thailand Photo Frame Market Export to Major Countries |
7.2 Thailand Photo Frame Market Imports from Major Countries |
8 Thailand Photo Frame Market Key Performance Indicators |
8.1 Average order value per customer |
8.2 Customer satisfaction and retention rates |
8.3 Percentage of repeat customers |
8.4 Social media engagement and brand awareness |
8.5 Number of new product launches and innovations |
9 Thailand Photo Frame Market - Opportunity Assessment |
9.1 Thailand Photo Frame Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Thailand Photo Frame Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 Thailand Photo Frame Market Opportunity Assessment, By Distributional Channel, 2021 & 2031F |
10 Thailand Photo Frame Market - Competitive Landscape |
10.1 Thailand Photo Frame Market Revenue Share, By Companies, 2024 |
10.2 Thailand Photo Frame Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |