Product Code: ETC217465 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Thailand`s Prepared Flour Mixes and Doughs Market is an essential part of the baking industry. These mixes and doughs are widely used in bakeries, hotels, and restaurants for making bread, cakes, and other baked goods. The market is characterized by its competitive landscape, with both local and international manufacturers vying for market share. Convenience and consistent quality are driving factors in the popularity of prepared flour mixes and doughs in the country.
The Thailand prepared flour mixes and doughs market is thriving due to several key drivers. First and foremost, the hectic pace of modern life has led to an increased demand for convenience foods, including ready-made flour mixes and doughs. These products offer a time-saving solution for consumers who want to prepare a variety of dishes quickly and easily. Additionally, the popularity of traditional Thai and international cuisines that require dough, such as dumplings and pizza, has contributed to the market`s growth. The availability of a wide range of prepared flour mixes and doughs in supermarkets and hypermarkets has made them more accessible to consumers, further boosting their adoption. Moreover, the rising trend of home baking and cooking, especially during the COVID-19 pandemic, has spurred increased sales of these products.
The Thailand Prepared Flour Mixes and Doughs Market grapple with issues related to consumer education and convenience. Educating consumers on the convenience and versatility of these products can be a challenge. Manufacturers also need to ensure that the prepared flour mixes and doughs are user-friendly and consistently produce desired results, which requires rigorous quality control.
The Prepared Flour Mixes and Doughs market in Thailand encountered a mixed impact from the COVID-19 pandemic. Initially, as consumers stocked up on essential food items, sales of flour and dough mixes soared. Home baking became a popular trend during lockdowns, driving demand for products like pizza dough, pancake mix, and bread mixes. However, as the pandemic persisted, supply chain disruptions and economic uncertainties led to fluctuations in market growth. Additionally, consumers began seeking healthier options, pushing manufacturers to introduce whole-grain and gluten-free variants to meet changing preferences.
In the prepared flour mixes and doughs market, one of the prominent players is Puratos Thailand, a subsidiary of the Belgium-based Puratos Group. Puratos Thailand specializes in providing bakery and pastry solutions, including prepared flour mixes and doughs, to the foodservice and bakery industries. Another significant player is Bakels Thailand, a subsidiary of Swiss-based Bakels Group, offering a range of bakery ingredients, including prepared flour mixes and doughs.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Prepared Flour Mixes and Doughs Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Prepared Flour Mixes and Doughs Market - Industry Life Cycle |
3.4 Thailand Prepared Flour Mixes and Doughs Market - Porter's Five Forces |
3.5 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume Share, By End Users, 2021 & 2031F |
4 Thailand Prepared Flour Mixes and Doughs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for convenient and time-saving food products |
4.2.2 Growing popularity of baking and cooking shows on social media platforms |
4.2.3 Rising disposable incomes leading to higher spending on convenience foods |
4.3 Market Restraints |
4.3.1 Intense competition from traditional homemade products |
4.3.2 Concerns regarding the health and nutritional value of prepared flour mixes and doughs |
4.3.3 Fluctuating raw material prices affecting production costs |
5 Thailand Prepared Flour Mixes and Doughs Market Trends |
6 Thailand Prepared Flour Mixes and Doughs Market, By Types |
6.1 Thailand Prepared Flour Mixes and Doughs Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume, By Batter Mixes, 2021-2031F |
6.1.4 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume, By Bread Mixes, 2021-2031F |
6.1.5 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume, By Pastry Mixes, 2021-2031F |
6.1.6 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Prepared Flour Mixes and Doughs Market, By End Users |
6.2.1 Overview and Analysis |
6.2.2 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume, By Bakery, 2021-2031F |
6.2.4 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume, By Food Processing, 2021-2031F |
6.2.5 Thailand Prepared Flour Mixes and Doughs Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Prepared Flour Mixes and Doughs Market Import-Export Trade Statistics |
7.1 Thailand Prepared Flour Mixes and Doughs Market Export to Major Countries |
7.2 Thailand Prepared Flour Mixes and Doughs Market Imports from Major Countries |
8 Thailand Prepared Flour Mixes and Doughs Market Key Performance Indicators |
8.1 Percentage of households using prepared flour mixes and doughs |
8.2 Number of social media engagements related to baking and cooking content |
8.3 Average time spent by consumers on preparing meals at home |
9 Thailand Prepared Flour Mixes and Doughs Market - Opportunity Assessment |
9.1 Thailand Prepared Flour Mixes and Doughs Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Prepared Flour Mixes and Doughs Market Opportunity Assessment, By End Users, 2021 & 2031F |
10 Thailand Prepared Flour Mixes and Doughs Market - Competitive Landscape |
10.1 Thailand Prepared Flour Mixes and Doughs Market Revenue Share, By Companies, 2024 |
10.2 Thailand Prepared Flour Mixes and Doughs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |