| Product Code: ETC042905 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Thailand primers market, the import trend displayed a notable growth rate of 15.45% from 2023 to 2024, contrasting with a compound annual growth rate (CAGR) of -4.08% for the period of 2020-2024. This shift could be attributed to evolving consumer preferences or changes in trade policies impacting market dynamics.
Primers are products that are used for a variety of purposes, including enhancing the appearance and durability of surfaces before painting or coating them. The demand for primers is expected to increase significantly in Thailand over the coming years owing to increasing construction activities, growing consumer spending on home improvements, and rising concerns about protecting metal surfaces from corrosion.
The primary driver of growth in the Thailand primer market is increasing construction activities due to rapid urbanization and industrialization. In addition, there has been an increased focus on infrastructure projects such as highways and airports which require large amounts of coatings and primers. Moreover, strong economic growth in Thailand has led to higher consumer expenditure on home improvement projects thus driving up demand for paints & coatings including primers.
One of the major challenges facing primer manufacturers in Thailand is competition from low-cost imports from China which have pushed down prices making it difficult for local manufactures to compete effectively with them. In addition, stringent regulations regarding emissions standards imposed by government authorities have posed a challenge as most domestic producers lack adequate production technology needed to meet such requirements without incurring huge costs. Finally, fluctuations in raw material prices can affect margins negatively impacting profitability levels adversely at times.
The Covid-19 pandemic had a severe impact on businesses globally including those involved in producing paint & coating products like primers across various industries but especially within residential construction industry where activity was severely disrupted due to lockdowns implemented worldwide during 2025 leading into 2025 resulting decreased demand for these products temporarily leading to decreased revenues throughout 2025 compared to previous years..
Some key players within this space include AkzoNobel NV (Netherlands), Axalta Coating Systems LLC (U S.), PPG Industries Inc (U S.), Sherwin Williams Company (U S.), Kansai Paint Co Ltd(Japan) etc who offer high quality solutions catering varying needs ranging from automotive refinishing materials amongst others providing opportunities for customers looking value added services along with their product offerings .
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Primers Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Primers Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Primers Market - Industry Life Cycle |
3.4 Thailand Primers Market - Porter's Five Forces |
3.5 Thailand Primers Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.6 Thailand Primers Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.7 Thailand Primers Market Revenues & Volume Share, By End-Use Industry, 2021 & 2031F |
4 Thailand Primers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Primers Market Trends |
6 Thailand Primers Market, By Types |
6.1 Thailand Primers Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 Thailand Primers Market Revenues & Volume, By Material, 2021-2031F |
6.1.3 Thailand Primers Market Revenues & Volume, By Dispersants, 2021-2031F |
6.1.4 Thailand Primers Market Revenues & Volume, By Epoxy Resins, 2021-2031F |
6.1.5 Thailand Primers Market Revenues & Volume, By Biocides, 2021-2031F |
6.1.6 Thailand Primers Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Primers Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Thailand Primers Market Revenues & Volume, By Concrete, 2021-2031F |
6.2.3 Thailand Primers Market Revenues & Volume, By Wood, 2021-2031F |
6.2.4 Thailand Primers Market Revenues & Volume, By Metal, 2021-2031F |
6.2.5 Thailand Primers Market Revenues & Volume, By Plastic, 2021-2031F |
6.2.6 Thailand Primers Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Primers Market, By End-Use Industry |
6.3.1 Overview and Analysis |
6.3.2 Thailand Primers Market Revenues & Volume, By Automotive, 2021-2031F |
6.3.3 Thailand Primers Market Revenues & Volume, By Marine, 2021-2031F |
6.3.4 Thailand Primers Market Revenues & Volume, By Building & Construction, 2021-2031F |
6.3.5 Thailand Primers Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Primers Market Import-Export Trade Statistics |
7.1 Thailand Primers Market Export to Major Countries |
7.2 Thailand Primers Market Imports from Major Countries |
8 Thailand Primers Market Key Performance Indicators |
9 Thailand Primers Market - Opportunity Assessment |
9.1 Thailand Primers Market Opportunity Assessment, By Material, 2021 & 2031F |
9.2 Thailand Primers Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.3 Thailand Primers Market Opportunity Assessment, By End-Use Industry, 2021 & 2031F |
10 Thailand Primers Market - Competitive Landscape |
10.1 Thailand Primers Market Revenue Share, By Companies, 2024 |
10.2 Thailand Primers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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