| Product Code: ETC384445 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Between 2023 and 2024, Thailand import trend for ready chicken products exhibited substantial growth, with a notable increase of 183.29%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at 64.28%. This surge in imports can be attributed to shifting consumer preferences towards convenient food options and increased demand for poultry products in the region.
The market for ready chicken products in Thailand has grown significantly as consumers seek convenient and time-saving meal solutions. Ready chicken products encompass a variety of items such as pre-marinated chicken cuts, breaded and fried chicken, and grilled chicken skewers. These products are popular choices for quick meals at home or on the go. With an increasing number of working individuals and busy households, the demand for ready chicken products is expected to continue to rise. Manufacturers are responding by introducing new flavors and packaging options to cater to evolving consumer preferences.
The Thailand ready chicken products market is witnessing strong growth due to changing consumer eating habits and the convenience factor. Ready-to-cook and ready-to-eat chicken products, including marinated chicken, chicken nuggets, and fried chicken, are in high demand. Urban consumers, in particular, are opting for quick and easy meal solutions, and the ready chicken products market has effectively met this demand. Additionally, the expansion of fast-food chains and takeaway outlets has provided a significant boost to this market segment.
The Thailand ready chicken products market faces challenges related to food safety and quality control. Ensuring that ready-to-eat chicken products are free from contaminants and meet high hygiene standards is essential. Competition in this market is fierce, and companies must continually innovate to stand out and address changing consumer preferences for convenience and healthy options.
The market for ready chicken products in Thailand was significantly impacted by the COVID-19 pandemic. As restaurants and foodservice establishments faced restrictions and reduced foot traffic, demand for these products decreased sharply. However, the retail segment saw increased sales as consumers cooked more at home. Manufacturers adapted by introducing new, convenient, and value-added chicken products for home consumption. E-commerce platforms played a vital role in reaching consumers during lockdowns.
Leading players in the Thailand ready chicken products market include companies like CP Food Products Co., Ltd., a subsidiary of CPF. CP Food Products is known for its ready-to-eat and convenient chicken products that cater to the busy lifestyles of Thai consumers. Their extensive product portfolio has made them a dominant force in this market segment.