Product Code: ETC428181 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Ready Meals Market is projected to witness mixed growth rate patterns during 2025 to 2029. Commencing at 3.50% in 2025, growth builds up to 12.95% by 2029.
The Ready Meals market in Thailand is projected to grow at a stable growth rate of 4.63% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.
The ready meals market in Thailand has experienced remarkable growth in response to changing consumer lifestyles and preferences. Busy urban dwellers and the younger generation are increasingly opting for convenient, pre-packaged meals. Thai consumers seek a balance between convenience and nutritional value, leading to the emergence of healthier and more diverse ready meal options. This market includes a range of products, from microwaveable dinners to pre-cut vegetables and salads. Manufacturers have responded by innovating in terms of flavors, ingredients, and packaging to cater to this growing demand. Factors like urbanization, dual-income households, and the desire for on-the-go solutions continue to drive the expansion of the ready meals market.
The ready meals market in Thailand is growing due to various drivers. Firstly, changing lifestyles and busier work schedules have led to an increased preference for convenient food options. Ready meals offer a quick and easy solution for consumers seeking convenience without compromising on taste. Secondly, the COVID-19 pandemic accelerated the adoption of ready meals as more people opted for home-cooked alternatives. Thirdly, the expansion of retail chains and online grocery delivery services has made ready meals more accessible to a wider audience. Moreover, manufacturers` efforts to improve the quality and variety of ready meals have also contributed to market growth.
The ready meals market in Thailand faces several challenges. Maintaining consistent product quality and taste over extended shelf lives is a constant struggle. Health-conscious consumers demand healthier and more natural ingredients, increasing production costs. Distribution logistics in a tropical climate require careful planning to prevent spoilage. Additionally, regulatory compliance and labeling requirements can be complex, especially for international exports.
The Thailand ready meals market experienced growth during the pandemic as consumers sought convenient food options. Lockdowns and remote work contributed to increased demand for ready-to-eat meals. The market remained strong as consumer preferences shifted.
The Thailand ready meals market showcases key players like ThaiMeal Solutions, Bangkok Convenience Foods, and Siam Ready-to-Eat. These companies offer a wide range of convenient and ready-to-eat meal options that cater to busy lifestyles. Their innovative product offerings and quality standards make them leaders in this growing market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Ready Meals Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Ready Meals Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Ready Meals Market - Industry Life Cycle |
3.4 Thailand Ready Meals Market - Porter's Five Forces |
3.5 Thailand Ready Meals Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 Thailand Ready Meals Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Ready Meals Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and busy lifestyles leading to higher demand for convenient food options like ready meals. |
4.2.2 Growing awareness about the importance of healthy eating habits driving the demand for nutritious ready meal options. |
4.2.3 Expansion of retail channels and e-commerce platforms increasing accessibility of ready meals to a wider consumer base. |
4.3 Market Restraints |
4.3.1 Concerns regarding the quality and freshness of ingredients used in ready meals impacting consumer trust. |
4.3.2 Competition from traditional home-cooked meals and food delivery services affecting the market penetration of ready meals. |
4.3.3 Price sensitivity among consumers leading to reluctance in purchasing higher-priced ready meal options. |
5 Thailand Ready Meals Market Trends |
6 Thailand Ready Meals Market, By Types |
6.1 Thailand Ready Meals Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Thailand Ready Meals Market Revenues & Volume, By Application, 2021-2031F |
6.1.3 Thailand Ready Meals Market Revenues & Volume, By Restaurants, 2021-2031F |
6.1.4 Thailand Ready Meals Market Revenues & Volume, By Hotels, 2021-2031F |
6.1.5 Thailand Ready Meals Market Revenues & Volume, By Corporate, 2021-2031F |
6.1.6 Thailand Ready Meals Market Revenues & Volume, By Household, 2021-2031F |
6.1.7 Thailand Ready Meals Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Ready Meals Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Ready Meals Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Thailand Ready Meals Market Revenues & Volume, By Offline Stores, 2021-2031F |
7 Thailand Ready Meals Market Import-Export Trade Statistics |
7.1 Thailand Ready Meals Market Export to Major Countries |
7.2 Thailand Ready Meals Market Imports from Major Countries |
8 Thailand Ready Meals Market Key Performance Indicators |
8.1 Consumer satisfaction index with the taste, quality, and variety of ready meal options available in the market. |
8.2 Growth in the number of new product launches and innovations within the ready meals segment. |
8.3 Percentage increase in the adoption of healthy and organic ready meal options by consumers. |
9 Thailand Ready Meals Market - Opportunity Assessment |
9.1 Thailand Ready Meals Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 Thailand Ready Meals Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Ready Meals Market - Competitive Landscape |
10.1 Thailand Ready Meals Market Revenue Share, By Companies, 2024 |
10.2 Thailand Ready Meals Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |