Thailand Real time Bidding Market (2025-2031) Outlook | Growth, Trends, Analysis, Value, Forecast, Companies, Share, Revenue, Size & Industry

Market Forecast By Applications (Media and entertainment, Games, Retail and e-Commerce, Travel and luxury, Mobile apps, Others), By Auction (Open Auction, Invited Auction), By Ad Format (RTB Image, RTB Video), By Device (Mobiles, Desktops, Others) And Competitive Landscape
Product Code: ETC4398626 Publication Date: Jul 2023 Updated Date: Feb 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Thailand Real time Bidding Market Synopsis

The Thailand real-time bidding market is a part of the digital advertising landscape. Real-time bidding platforms enable advertisers to bid on ad impressions in real-time, ensuring that their advertisements reach the right audience at the right moment. This market is experiencing growth as digital advertising becomes increasingly important in Thailand.

Drivers of the Market

The Thailand Real-time Bidding market is experiencing rapid expansion, driven by the adoption of programmatic advertising technologies that enable real-time buying and selling of digital advertising inventory. Real-time Bidding platforms use algorithms to match advertisers with relevant audiences, optimizing ad placements and improving targeting efficiency. The market growth is fueled by the increasing shift towards programmatic advertising, the desire for personalized and efficient ad campaigns, and the recognition of Real-time Bidding as a key component of modern digital advertising. As Thailand advertising landscape evolves, the Real-time Bidding market is expected to be a crucial facilitator of dynamic and data-driven advertising strategies.

Challenges of the Market

The Thailand Real-time Bidding Market faces challenges related to algorithmic transparency and fairness in bid processes. Ensuring a level playing field for all participants and addressing concerns about bid manipulation are crucial. Building trust among advertisers and publishers regarding real-time bidding processes remains a significant hurdle.

COVID-19 Impact on the Market

The Real-time Bidding market in Thailand experienced significant growth during the COVID-19 pandemic as advertisers sought more efficient and targeted ways to reach their audiences in the evolving digital landscape. With the increased importance of programmatic advertising, the demand for real-time bidding solutions surged. The market responded by offering platforms that enable advertisers to bid for ad impressions in real time, optimizing ad placements for maximum impact. In the era of data-driven advertising, the Real-time Bidding market in Thailand continues to be a pivotal component, helping advertisers maximize the effectiveness of their digital campaigns.

Key Players in the Market

CAT Telecom and Triple T Broadband are key players in the Thailand Real-time Bidding market. These companies provide real-time bidding solutions that automate the process of buying and selling online advertising inventory. By facilitating instantaneous auctions and optimizing ad placements, these solutions enable advertisers and publishers in Thailand to reach target audiences more effectively and efficiently.

Key Highlights of the Report:

  • Thailand Real time Bidding Market Outlook
  • Market Size of Thailand Real time Bidding Market, 2024
  • Forecast of Thailand Real time Bidding Market, 2031
  • Historical Data and Forecast of Thailand Real time Bidding Revenues & Volume for the Period 2021-2031
  • Thailand Real time Bidding Market Trend Evolution
  • Thailand Real time Bidding Market Drivers and Challenges
  • Thailand Real time Bidding Price Trends
  • Thailand Real time Bidding Porter's Five Forces
  • Thailand Real time Bidding Industry Life Cycle
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Applications for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Media and entertainment for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Games for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Retail and e-Commerce for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Travel and luxury for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Mobile apps for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Auction for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Open Auction for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Invited Auction for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Ad Format for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By RTB Image for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By RTB Video for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Device for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Mobiles for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Desktops for the Period 2021-2031
  • Historical Data and Forecast of Thailand Real time Bidding Market Revenues & Volume By Others for the Period 2021-2031
  • Thailand Real time Bidding Import Export Trade Statistics
  • Market Opportunity Assessment By Applications
  • Market Opportunity Assessment By Auction
  • Market Opportunity Assessment By Ad Format
  • Market Opportunity Assessment By Device
  • Thailand Real time Bidding Top Companies Market Share
  • Thailand Real time Bidding Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Real time Bidding Company Profiles
  • Thailand Real time Bidding Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Real time Bidding Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Real time Bidding Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Real time Bidding Market - Industry Life Cycle

3.4 Thailand Real time Bidding Market - Porter's Five Forces

3.5 Thailand Real time Bidding Market Revenues & Volume Share, By Applications, 2021 & 2031F

3.6 Thailand Real time Bidding Market Revenues & Volume Share, By Auction, 2021 & 2031F

3.7 Thailand Real time Bidding Market Revenues & Volume Share, By Ad Format, 2021 & 2031F

3.8 Thailand Real time Bidding Market Revenues & Volume Share, By Device, 2021 & 2031F

4 Thailand Real time Bidding Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Thailand Real time Bidding Market Trends

6 Thailand Real time Bidding Market, By Types

6.1 Thailand Real time Bidding Market, By Applications

6.1.1 Overview and Analysis

6.1.2 Thailand Real time Bidding Market Revenues & Volume, By Applications, 2021-2031F

6.1.3 Thailand Real time Bidding Market Revenues & Volume, By Media and entertainment, 2021-2031F

6.1.4 Thailand Real time Bidding Market Revenues & Volume, By Games, 2021-2031F

6.1.5 Thailand Real time Bidding Market Revenues & Volume, By Retail and e-Commerce, 2021-2031F

6.1.6 Thailand Real time Bidding Market Revenues & Volume, By Travel and luxury, 2021-2031F

6.1.7 Thailand Real time Bidding Market Revenues & Volume, By Mobile apps, 2021-2031F

6.1.8 Thailand Real time Bidding Market Revenues & Volume, By Others, 2021-2031F

6.2 Thailand Real time Bidding Market, By Auction

6.2.1 Overview and Analysis

6.2.2 Thailand Real time Bidding Market Revenues & Volume, By Open Auction, 2021-2031F

6.2.3 Thailand Real time Bidding Market Revenues & Volume, By Invited Auction, 2021-2031F

6.3 Thailand Real time Bidding Market, By Ad Format

6.3.1 Overview and Analysis

6.3.2 Thailand Real time Bidding Market Revenues & Volume, By RTB Image, 2021-2031F

6.3.3 Thailand Real time Bidding Market Revenues & Volume, By RTB Video, 2021-2031F

6.4 Thailand Real time Bidding Market, By Device

6.4.1 Overview and Analysis

6.4.2 Thailand Real time Bidding Market Revenues & Volume, By Mobiles, 2021-2031F

6.4.3 Thailand Real time Bidding Market Revenues & Volume, By Desktops, 2021-2031F

6.4.4 Thailand Real time Bidding Market Revenues & Volume, By Others, 2021-2031F

7 Thailand Real time Bidding Market Import-Export Trade Statistics

7.1 Thailand Real time Bidding Market Export to Major Countries

7.2 Thailand Real time Bidding Market Imports from Major Countries

8 Thailand Real time Bidding Market Key Performance Indicators

9 Thailand Real time Bidding Market - Opportunity Assessment

9.1 Thailand Real time Bidding Market Opportunity Assessment, By Applications, 2021 & 2031F

9.2 Thailand Real time Bidding Market Opportunity Assessment, By Auction, 2021 & 2031F

9.3 Thailand Real time Bidding Market Opportunity Assessment, By Ad Format, 2021 & 2031F

9.4 Thailand Real time Bidding Market Opportunity Assessment, By Device, 2021 & 2031F

10 Thailand Real time Bidding Market - Competitive Landscape

10.1 Thailand Real time Bidding Market Revenue Share, By Companies, 2024

10.2 Thailand Real time Bidding Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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