| Product Code: ETC4398626 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Thailand real-time bidding market is a part of the digital advertising landscape. Real-time bidding platforms enable advertisers to bid on ad impressions in real-time, ensuring that their advertisements reach the right audience at the right moment. This market is experiencing growth as digital advertising becomes increasingly important in Thailand.
The Thailand Real-time Bidding market is experiencing rapid expansion, driven by the adoption of programmatic advertising technologies that enable real-time buying and selling of digital advertising inventory. Real-time Bidding platforms use algorithms to match advertisers with relevant audiences, optimizing ad placements and improving targeting efficiency. The market growth is fueled by the increasing shift towards programmatic advertising, the desire for personalized and efficient ad campaigns, and the recognition of Real-time Bidding as a key component of modern digital advertising. As Thailand advertising landscape evolves, the Real-time Bidding market is expected to be a crucial facilitator of dynamic and data-driven advertising strategies.
The Thailand Real-time Bidding Market faces challenges related to algorithmic transparency and fairness in bid processes. Ensuring a level playing field for all participants and addressing concerns about bid manipulation are crucial. Building trust among advertisers and publishers regarding real-time bidding processes remains a significant hurdle.
The Real-time Bidding market in Thailand experienced significant growth during the COVID-19 pandemic as advertisers sought more efficient and targeted ways to reach their audiences in the evolving digital landscape. With the increased importance of programmatic advertising, the demand for real-time bidding solutions surged. The market responded by offering platforms that enable advertisers to bid for ad impressions in real time, optimizing ad placements for maximum impact. In the era of data-driven advertising, the Real-time Bidding market in Thailand continues to be a pivotal component, helping advertisers maximize the effectiveness of their digital campaigns.
CAT Telecom and Triple T Broadband are key players in the Thailand Real-time Bidding market. These companies provide real-time bidding solutions that automate the process of buying and selling online advertising inventory. By facilitating instantaneous auctions and optimizing ad placements, these solutions enable advertisers and publishers in Thailand to reach target audiences more effectively and efficiently.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Real time Bidding Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Real time Bidding Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Real time Bidding Market - Industry Life Cycle |
3.4 Thailand Real time Bidding Market - Porter's Five Forces |
3.5 Thailand Real time Bidding Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 Thailand Real time Bidding Market Revenues & Volume Share, By Auction, 2021 & 2031F |
3.7 Thailand Real time Bidding Market Revenues & Volume Share, By Ad Format, 2021 & 2031F |
3.8 Thailand Real time Bidding Market Revenues & Volume Share, By Device, 2021 & 2031F |
4 Thailand Real time Bidding Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and digital adoption in Thailand |
4.2.2 Growth in programmatic advertising spending in the region |
4.2.3 Rising demand for targeted and personalized advertising solutions |
4.3 Market Restraints |
4.3.1 Lack of standardized measurement metrics and transparency in real-time bidding transactions |
4.3.2 Concerns over data privacy and compliance regulations |
4.3.3 Competition from traditional advertising channels |
5 Thailand Real time Bidding Market Trends |
6 Thailand Real time Bidding Market, By Types |
6.1 Thailand Real time Bidding Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 Thailand Real time Bidding Market Revenues & Volume, By Applications, 2021-2031F |
6.1.3 Thailand Real time Bidding Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.1.4 Thailand Real time Bidding Market Revenues & Volume, By Games, 2021-2031F |
6.1.5 Thailand Real time Bidding Market Revenues & Volume, By Retail and e-Commerce, 2021-2031F |
6.1.6 Thailand Real time Bidding Market Revenues & Volume, By Travel and luxury, 2021-2031F |
6.1.7 Thailand Real time Bidding Market Revenues & Volume, By Mobile apps, 2021-2031F |
6.1.8 Thailand Real time Bidding Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Real time Bidding Market, By Auction |
6.2.1 Overview and Analysis |
6.2.2 Thailand Real time Bidding Market Revenues & Volume, By Open Auction, 2021-2031F |
6.2.3 Thailand Real time Bidding Market Revenues & Volume, By Invited Auction, 2021-2031F |
6.3 Thailand Real time Bidding Market, By Ad Format |
6.3.1 Overview and Analysis |
6.3.2 Thailand Real time Bidding Market Revenues & Volume, By RTB Image, 2021-2031F |
6.3.3 Thailand Real time Bidding Market Revenues & Volume, By RTB Video, 2021-2031F |
6.4 Thailand Real time Bidding Market, By Device |
6.4.1 Overview and Analysis |
6.4.2 Thailand Real time Bidding Market Revenues & Volume, By Mobiles, 2021-2031F |
6.4.3 Thailand Real time Bidding Market Revenues & Volume, By Desktops, 2021-2031F |
6.4.4 Thailand Real time Bidding Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Real time Bidding Market Import-Export Trade Statistics |
7.1 Thailand Real time Bidding Market Export to Major Countries |
7.2 Thailand Real time Bidding Market Imports from Major Countries |
8 Thailand Real time Bidding Market Key Performance Indicators |
8.1 Average CPM (Cost Per Mille) rates for real-time bidding auctions |
8.2 Growth in the number of advertisers and publishers using real-time bidding platforms |
8.3 Percentage increase in programmatic ad spend on mobile devices |
9 Thailand Real time Bidding Market - Opportunity Assessment |
9.1 Thailand Real time Bidding Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 Thailand Real time Bidding Market Opportunity Assessment, By Auction, 2021 & 2031F |
9.3 Thailand Real time Bidding Market Opportunity Assessment, By Ad Format, 2021 & 2031F |
9.4 Thailand Real time Bidding Market Opportunity Assessment, By Device, 2021 & 2031F |
10 Thailand Real time Bidding Market - Competitive Landscape |
10.1 Thailand Real time Bidding Market Revenue Share, By Companies, 2024 |
10.2 Thailand Real time Bidding Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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