Product Code: ETC270205 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Salon Service Market is thriving as people prioritize self-care and grooming. Salon services, such as haircuts, facials, and massages, are in high demand as individuals seek to look and feel their best.
The Thailand Salon Service market is driven by changing beauty and grooming trends. With rising disposable income and an increasing focus on personal appearance and well-being, there is a growing demand for salon services such as haircuts, styling, skincare, and spa treatments. The emergence of new beauty technologies and products also contributes to the market`s growth as salons adapt to offer innovative and specialized services.
In the Thailand Salon Service market, one of the key challenges is the impact of economic downturns and pandemics on consumer spending. Salons heavily rely on discretionary spending, and during uncertain times, consumers may cut back on such expenses. Competition is also fierce in the beauty and salon industry, making it vital for businesses to continuously innovate and offer unique services to attract and retain customers. Additionally, maintaining high hygiene and safety standards, particularly in the post-pandemic era, is a top priority.
The Thailand Salon Service Market underwent significant disruptions due to COVID-19. Strict lockdown measures and social distancing requirements forced many salons to temporarily close, leading to revenue losses. Additionally, safety concerns among customers led to reduced footfall in salons. However, as vaccination efforts progressed and restrictions eased, the market began to recover. There was a surge in demand for salon services as people sought personal grooming and self-care, which is expected to continue as the situation normalizes.
In the Thailand salon service market, a number of well-established players dominate the industry, offering a wide range of beauty and grooming services. XYZ Salons is a frontrunner, known for its luxurious and professional salon experiences, attracting a loyal customer base. ABC Beauty Studios is another major player, offering a variety of beauty treatments and services, including hair, nails, and skincare. Additionally, DEF Spa & Wellness Centers have gained recognition for their holistic approach to beauty and relaxation, positioning them as a key player in the Thai salon service sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Salon Service Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Salon Service Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Salon Service Market - Industry Life Cycle |
3.4 Thailand Salon Service Market - Porter's Five Forces |
3.5 Thailand Salon Service Market Revenues & Volume Share, By Service Type, 2021 & 2031F |
3.6 Thailand Salon Service Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.7 Thailand Salon Service Market Revenues & Volume Share, By Services Taken, 2021 & 2031F |
4 Thailand Salon Service Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Thailand |
4.2.2 Growing awareness and demand for beauty and grooming services in the country |
4.2.3 Influence of social media and celebrity culture promoting salon services |
4.3 Market Restraints |
4.3.1 Intense competition among salon service providers leading to price wars |
4.3.2 Regulatory challenges and licensing requirements in the salon industry |
4.3.3 Economic fluctuations impacting consumer spending on discretionary services |
5 Thailand Salon Service Market Trends |
6 Thailand Salon Service Market, By Types |
6.1 Thailand Salon Service Market, By Service Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Salon Service Market Revenues & Volume, By Service Type, 2021-2031F |
6.1.3 Thailand Salon Service Market Revenues & Volume, By Hair, 2021-2031F |
6.1.4 Thailand Salon Service Market Revenues & Volume, By Skin, 2021-2031F |
6.1.5 Thailand Salon Service Market Revenues & Volume, By Foot, 2021-2031F |
6.1.6 Thailand Salon Service Market Revenues & Volume, By Nails, 2021-2031F |
6.2 Thailand Salon Service Market, By Gender |
6.2.1 Overview and Analysis |
6.2.2 Thailand Salon Service Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Thailand Salon Service Market Revenues & Volume, By Women, 2021-2031F |
6.3 Thailand Salon Service Market, By Services Taken |
6.3.1 Overview and Analysis |
6.3.2 Thailand Salon Service Market Revenues & Volume, By Single, 2021-2031F |
6.3.3 Thailand Salon Service Market Revenues & Volume, By Multiple, 2021-2031F |
7 Thailand Salon Service Market Import-Export Trade Statistics |
7.1 Thailand Salon Service Market Export to Major Countries |
7.2 Thailand Salon Service Market Imports from Major Countries |
8 Thailand Salon Service Market Key Performance Indicators |
8.1 Customer retention rate |
8.2 Average revenue per customer |
8.3 Number of new service offerings introduced |
8.4 Customer satisfaction scores |
8.5 Employee retention and satisfaction rates |
9 Thailand Salon Service Market - Opportunity Assessment |
9.1 Thailand Salon Service Market Opportunity Assessment, By Service Type, 2021 & 2031F |
9.2 Thailand Salon Service Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.3 Thailand Salon Service Market Opportunity Assessment, By Services Taken, 2021 & 2031F |
10 Thailand Salon Service Market - Competitive Landscape |
10.1 Thailand Salon Service Market Revenue Share, By Companies, 2024 |
10.2 Thailand Salon Service Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |