| Product Code: ETC408021 | Publication Date: Oct 2022 | Updated Date: Mar 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend for the salted fish market saw significant growth from 2023 to 2024, with a notable increase of 354.08%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at 12.09%. This surge can be attributed to a shift in consumer preferences towards traditional delicacies, driving import momentum and market stability.

Salted fish has been a staple in Thai cuisine for generations, adding depth and flavor to many traditional dishes. The salted fish market in Thailand encompasses a wide range of fish varieties that are salted, dried, and preserved. These products are integral to dishes like som tam (green papaya salad) and various curry preparations. While the market for salted fish is well-established and deeply rooted in Thai culinary culture, it remains relatively stable, with slow but steady growth driven by domestic consumption and export opportunities to Thai communities abroad.
The hake market in Thailand is expanding due to the growing popularity of hake as a seafood choice. Hake is known for its mild flavor and delicate texture, making it versatile for various culinary preparations. The rise of international cuisine and fusion cooking in Thailand has led to the inclusion of hake in a wide range of dishes. Furthermore, hake is considered a sustainable seafood option, which aligns with the increasing environmental consciousness of consumers. The market also benefits from Thailand status as a seafood exporter, with hake being one of the products in demand on the international market. As consumers continue to explore diverse seafood choices, the hake market is poised for continued growth.
The salted fish market in Thailand grapples with issues related to product quality and safety. Ensuring consistent quality standards and adherence to food safety regulations is crucial but can be challenging for small-scale producers. Additionally, changing consumer preferences for processed versus fresh seafood pose challenges for this traditional market.
The salted fish market in Thailand was moderately impacted by the pandemic. The demand for traditional salted fish products remained relatively stable as these are often considered staples in Thai cuisine. However, disruptions in the supply chain and logistical challenges affected distribution. Export markets faced delays and reduced orders initially, but as the situation improved, trade normalized.
In the salted fish market in Thailand, established players include Thai Agri Foods Public Co., Ltd., Pan Ocean International Co., Ltd., and Siam Canadian Group Limited. These companies specialize in the production and export of salted fish products, serving both local and international markets. Their dedication to traditional methods and product quality has positioned them as leaders in the Thai salted fish industry.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
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