Product Code: ETC213757 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Thailand Scarf Market is likely to experience consistent growth rate gains over the period 2025 to 2029. The growth rate starts at 4.27% in 2025 and reaches 15.40% by 2029.
The Scarf market in Thailand is projected to grow at a growing growth rate of 6.15% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
The Thailand scarf market has been experiencing steady growth in recent years. Scarves are not only considered a functional accessory for protection against the sun and cold but have also become a fashion statement in Thailand. The market is characterized by a wide variety of scarves, ranging from traditional Thai designs to contemporary fashion styles. Both domestic and international brands have a significant presence in the market, offering a diverse range of scarves to cater to different consumer preferences. With the growing popularity of online shopping, e-commerce platforms have played a crucial role in expanding the reach of scarf manufacturers and retailers, making it convenient for consumers to access a vast selection of scarves.
The Thailand Scarf Market is driven by a combination of factors, starting with changing fashion dynamics and the desire for versatile accessories. Scarves are not only seen as fashion statements but also as practical items that provide warmth during the cooler months. Furthermore, the tourism industry in Thailand significantly impacts this market, as tourists often purchase scarves as souvenirs. The availability of a wide range of fabrics and designs also keeps the market vibrant and growing.
Scarves in Thailand face competition from alternative accessories. The market`s challenges include keeping designs fresh and appealing, addressing seasonal demand variations, and managing inventory effectively. Counterfeit products may affect consumer trust and brand reputation.
The scarf market in Thailand faced a downturn during COVID-19. Scarves, often considered a fashion accessory, saw reduced demand as people limited their outings and social engagements. However, some brands adapted by marketing scarves as versatile accessories for video calls and virtual meetings, which helped maintain a modest level of sales.
The Thailand Scarf Market has seen growing popularity of scarves as versatile fashion accessories. Leading players such as Chanintr Living Limited and Central Department Store have been key contributors to this trend. They have offered a wide selection of scarves in different materials, designs, and sizes, appealing to consumers seeking both style and functionality in their clothing choices.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Scarf Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Scarf Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Scarf Market - Industry Life Cycle |
3.4 Thailand Scarf Market - Porter's Five Forces |
3.5 Thailand Scarf Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Thailand Scarf Market Revenues & Volume Share, By Downstream Fields, 2021 & 2031F |
4 Thailand Scarf Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of scarves as a fashion accessory in Thailand |
4.2.2 Growing awareness about the benefits of scarves for protection against pollution and UV rays |
4.2.3 Rising disposable income leading to higher spending on fashion and accessories |
4.3 Market Restraints |
4.3.1 Seasonal demand fluctuations affecting sales of scarves |
4.3.2 Competition from other fashion accessories impacting market share |
5 Thailand Scarf Market Trends |
6 Thailand Scarf Market, By Types |
6.1 Thailand Scarf Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Scarf Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Thailand Scarf Market Revenues & Volume, By Cashmere, 2021-2031F |
6.1.4 Thailand Scarf Market Revenues & Volume, By Cotton, 2021-2031F |
6.1.5 Thailand Scarf Market Revenues & Volume, By Faux Fur, 2021-2031F |
6.1.6 Thailand Scarf Market Revenues & Volume, By Linen, 2021-2031F |
6.1.7 Thailand Scarf Market Revenues & Volume, By Silk, 2021-2031F |
6.1.8 Thailand Scarf Market Revenues & Volume, By Wool & Wool Blend, 2021-2031F |
6.2 Thailand Scarf Market, By Downstream Fields |
6.2.1 Overview and Analysis |
6.2.2 Thailand Scarf Market Revenues & Volume, By Women, 2021-2031F |
6.2.3 Thailand Scarf Market Revenues & Volume, By Men, 2021-2031F |
7 Thailand Scarf Market Import-Export Trade Statistics |
7.1 Thailand Scarf Market Export to Major Countries |
7.2 Thailand Scarf Market Imports from Major Countries |
8 Thailand Scarf Market Key Performance Indicators |
8.1 Number of online searches for scarves in Thailand |
8.2 Percentage of repeat customers purchasing scarves |
8.3 Average time spent on scarf-related websites or social media pages |
9 Thailand Scarf Market - Opportunity Assessment |
9.1 Thailand Scarf Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Thailand Scarf Market Opportunity Assessment, By Downstream Fields, 2021 & 2031F |
10 Thailand Scarf Market - Competitive Landscape |
10.1 Thailand Scarf Market Revenue Share, By Companies, 2024 |
10.2 Thailand Scarf Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |