Product Code: ETC4468946 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Serious Game Market in Thailand is witnessing a rise in popularity, as educational institutions and businesses recognize the potential of gamification for training, learning, and skill development. Serious games offer an engaging and interactive way to impart knowledge and improve various competencies, contributing to the market growth in the country.
The Serious Game market in Thailand is on the rise, driven by the recognition of gamification as an effective tool for education, training, and skill development. AI-powered serious games offer immersive and adaptive learning experiences, making them valuable in sectors such as education, healthcare, and corporate training. With a focus on innovative and engaging learning methods, the adoption of serious games with AI elements contributes to improved learning outcomes in Thailand.
The Serious Game market in Thailand faces several challenges as it seeks to establish and expand its presence. One major obstacle is the need for heightened awareness and acceptance of serious games as effective educational and training tools. The market encounters resistance from traditional educational methods, necessitating a concerted effort to change perceptions and emphasize the tangible benefits of serious games. Additionally, aligning serious games with the Thai educational curriculum and ensuring cultural relevance poses a challenge, requiring a careful balance between global gaming trends and local preferences.
The Serious Game market in Thailand showcased resilience during the COVID-19 pandemic as educational institutions and businesses turned to gamification for training and skill development. The demand for serious games, designed for learning and simulations, increased. Challenges related to technology adoption in educational settings influenced market dynamics. However, companies in this sector adapted by providing immersive and educational gaming experiences, contributing to the transformation of learning methodologies in a digital era.
Integrating gaming technology for educational and training purposes, key players such as BreakAway Games and Designing Digitally significantly contribute to the Serious Game market in Thailand. BreakAway Games specializes in serious games for training and simulation, impacting areas like defense, healthcare, and corporate training in Thailand. Designing Digitally offers gamified learning solutions influencing sectors such as education, workforce development, and professional training in Thailand. These companies play a crucial role in advancing Serious Games for immersive and effective learning experiences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Serious Game Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Serious Game Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Serious Game Market - Industry Life Cycle |
3.4 Thailand Serious Game Market - Porter's Five Forces |
3.5 Thailand Serious Game Market Revenues & Volume Share, By Gaming Platform, 2021 & 2031F |
3.6 Thailand Serious Game Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Thailand Serious Game Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 Thailand Serious Game Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Serious Game Market Trends |
6 Thailand Serious Game Market, By Types |
6.1 Thailand Serious Game Market, By Gaming Platform |
6.1.1 Overview and Analysis |
6.1.2 Thailand Serious Game Market Revenues & Volume, By Gaming Platform, 2021-2031F |
6.1.3 Thailand Serious Game Market Revenues & Volume, By Smartphone, 2021-2031F |
6.1.4 Thailand Serious Game Market Revenues & Volume, By Console, 2021-2031F |
6.1.5 Thailand Serious Game Market Revenues & Volume, By PC, 2021-2031F |
6.1.6 Thailand Serious Game Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Serious Game Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Serious Game Market Revenues & Volume, By Simulation And Training, 2021-2031F |
6.2.3 Thailand Serious Game Market Revenues & Volume, By Research And Planning, 2021-2031F |
6.2.4 Thailand Serious Game Market Revenues & Volume, By Advertising And Marketing, 2021-2031F |
6.2.5 Thailand Serious Game Market Revenues & Volume, By Human Resources, 2021-2031F |
6.2.6 Thailand Serious Game Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Serious Game Market, By Industry Vertical |
6.3.1 Overview and Analysis |
6.3.2 Thailand Serious Game Market Revenues & Volume, By Education, 2021-2031F |
6.3.3 Thailand Serious Game Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.4 Thailand Serious Game Market Revenues & Volume, By Aerospace and Defense, 2021-2031F |
6.3.5 Thailand Serious Game Market Revenues & Volume, By Government, 2021-2031F |
6.3.6 Thailand Serious Game Market Revenues & Volume, By Retail, 2021-2031F |
6.3.7 Thailand Serious Game Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
7 Thailand Serious Game Market Import-Export Trade Statistics |
7.1 Thailand Serious Game Market Export to Major Countries |
7.2 Thailand Serious Game Market Imports from Major Countries |
8 Thailand Serious Game Market Key Performance Indicators |
9 Thailand Serious Game Market - Opportunity Assessment |
9.1 Thailand Serious Game Market Opportunity Assessment, By Gaming Platform, 2021 & 2031F |
9.2 Thailand Serious Game Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Thailand Serious Game Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 Thailand Serious Game Market - Competitive Landscape |
10.1 Thailand Serious Game Market Revenue Share, By Companies, 2024 |
10.2 Thailand Serious Game Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |