Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market (2025-2031) Outlook | Trends, Growth, Analysis, Revenue, Forecast, Companies, Industry, Size, Share & Value

Name: Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
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Market Forecast By Product Type (EFM, Web Analytics, Text Analytics, Speech Analytics), By Provider Type (ISP, TSP, MSP), By Channel (Company website, Branch/store, Web, Call center, Mobile, Social media), By End User (Small and Medium Businesses (SMBs), Enterprises) And Competitive Landscape

Product Code: ETC4383686	Publication Date: Jul 2023	Updated Date: Sep 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Synopsis

Service quality management and customer experience management are key priorities for telecom operators in Thailand. The SQM and CEM market focuses on technologies and strategies to ensure high-quality service delivery and customer satisfaction.

Drivers of the Market

The Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) market are experiencing notable expansion, driven by the increasing focus on delivering superior customer experiences in the telecom industry. SQM and CEM solutions enable telecom operators to monitor, analyze, and optimize customer interactions and service quality. The market growth is propelled by the growing emphasis on customer satisfaction, the need for personalized services, and the desire to reduce churn. As Thailand telecom operators prioritize customer-centric strategies, the SQM and CEM market are poised to be key facilitators of enhanced customer experiences and loyalty.

Challenges of the Market

The Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market face challenges associated with meeting customer expectations in a highly competitive telecom market. Ensuring consistent service quality and a positive customer experience across diverse communication channels pose ongoing challenges. Market participants must address the complexity of managing and analyzing vast amounts of customer data to derive actionable insights for improving service quality. Regulatory compliance and the need for transparency in communication services further add to the challenges, necessitating continuous investment in SQM and CEM solutions.

COVID-19 Impact on the Market

The Service Quality Management (SQM) and Telco Customer Experience Management (CEM) market in Thailand played a crucial role during the COVID-19 pandemic, with telecom operators prioritizing customer satisfaction and loyalty. As communication services became integral to daily life, the demand for SQM and CEM solutions surged. The market responded by offering platforms that enable operators to monitor, analyze, and improve the quality of services and customer experiences. In the competitive telecom landscape, the SQM and CEM market in Thailand continue to be key technologies, ensuring that operators deliver reliable and satisfying services to their customers.

Key Players in the Market

Ensuring service quality and a positive customer experience is vital in the telecom sector, and the Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) market are evolving to address these needs. Key players such as DTAC and True Corporation are offering solutions that monitor and improve service quality, ensuring a seamless and satisfactory customer experience.

Key Highlights of the Report:

Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Outlook
Market Size of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, 2024
Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, 2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Revenues & Volume for the Period 2021-2031
Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Trend Evolution
Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Drivers and Challenges
Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Price Trends
Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Porter's Five Forces
Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Industry Life Cycle
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Product Type for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By EFM for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Web Analytics for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Text Analytics for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Speech Analytics for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Provider Type for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By ISP for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By TSP for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By MSP for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Channel for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Company website for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Branch/store for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Web for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Call center for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Mobile for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Social media for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By End User for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Small and Medium Businesses (SMBs) for the Period 2021-2031
Historical Data and Forecast of Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Enterprises for the Period 2021-2031
Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Import Export Trade Statistics
Market Opportunity Assessment By Product Type
Market Opportunity Assessment By Provider Type
Market Opportunity Assessment By Channel
Market Opportunity Assessment By End User
Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Top Companies Market Share
Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Competitive Benchmarking By Technical and Operational Parameters
Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Company Profiles
Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Industry Life Cycle

3.4 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Porter's Five Forces

3.5 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Provider Type, 2021 & 2031F

3.7 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Channel, 2021 & 2031F

3.8 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By End User, 2021 & 2031F

4 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for high-quality service in the telecom sector in Thailand

4.2.2 Rising competition among telcos to enhance customer experience

4.2.3 Growing focus on digital transformation and technology adoption in the telecommunications industry

4.3 Market Restraints

4.3.1 Regulatory challenges and compliance requirements impacting service quality management initiatives

4.3.2 Limited budget allocations for customer experience management solutions

4.3.3 Resistance to change and adoption of new technologies by traditional telecom companies

5 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Trends

6 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Types

6.1 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Product Type, 2021-2031F

6.1.3 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By EFM, 2021-2031F

6.1.4 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Web Analytics, 2021-2031F

6.1.5 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Text Analytics, 2021-2031F

6.1.6 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Speech Analytics, 2021-2031F

6.2 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Provider Type

6.2.1 Overview and Analysis

6.2.2 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By ISP, 2021-2031F

6.2.3 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By TSP, 2021-2031F

6.2.4 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By MSP, 2021-2031F

6.3 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Channel

6.3.1 Overview and Analysis

6.3.2 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Company website, 2021-2031F

6.3.3 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Branch/store, 2021-2031F

6.3.4 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Web, 2021-2031F

6.3.5 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Call center, 2021-2031F

6.3.6 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Mobile, 2021-2031F

6.3.7 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Social media, 2021-2031F

6.4 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By End User

6.4.1 Overview and Analysis

6.4.2 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Small and Medium Businesses (SMBs), 2021-2031F

6.4.3 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Enterprises, 2021-2031F

7 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Import-Export Trade Statistics

7.1 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Export to Major Countries

7.2 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Imports from Major Countries

8 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Key Performance Indicators

8.1 Average response time to customer queries or complaints

8.2 Customer satisfaction scores after implementing service quality management initiatives

8.3 Rate of successful issue resolution within a specific timeframe

8.4 Adoption rate of new customer experience technologies by telecom companies

8.5 Net Promoter Score (NPS) reflecting customer loyalty and advocacy levels

9 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Opportunity Assessment

9.1 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Provider Type, 2021 & 2031F

9.3 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Channel, 2021 & 2031F

9.4 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By End User, 2021 & 2031F

10 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Competitive Landscape

10.1 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenue Share, By Companies, 2024

10.2 Thailand Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Africa Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Asia Pacific Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Europe Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Global Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Madagascar Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Malawi Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Maldives Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Mali Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Malta Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Middle East Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

North America Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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