| Product Code: ETC422541 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The shapewear market in Thailand has witnessed a surge in demand owing to changing fashion trends and an increasing awareness of body aesthetics. Shapewear, designed to enhance body contours and provide a smoother appearance under clothing, has gained popularity among both women and men. The market offers a wide range of options, including bodysuits, waist trainers, and compression garments. With a focus on comfort and versatility, shapewear has become a staple in many wardrobes, contributing to its steady growth. As consumer preferences continue to evolve, innovative designs and materials are expected to shape the future of the Thailand shapewear market.
The Thailand shapewear market is expanding as consumers seek body-enhancing and confidence-boosting solutions. Shapewear has gained popularity for its ability to provide a slimmer and more toned appearance. The market is driven by changing beauty standards, increasing awareness of body positivity, and the desire for fashionable and comfortable undergarments.
The Thailand Shapewear market faces challenges in meeting the diverse body shape and size requirements of consumers while maintaining comfort and functionality. Increasing awareness of body positivity and the demand for sustainable and ethically produced shapewear products require constant adaptation and innovation. Competition from international brands and counterfeit products also affect market dynamics.
The COVID-19 pandemic brought about a significant transformation in the shapewear market in Thailand. As people stayed home more and embraced casual attire during lockdowns and restrictions, the demand for shapewear saw a temporary decline. However, as the situation improved, there was a resurgence in interest as consumers sought ways to enhance their appearance for virtual meetings and gatherings. The market adapted by focusing on comfortable and versatile designs suitable for both indoor and outdoor settings.
In the thriving Thailand shapewear market, several leading players have made significant strides in recent years. Brands like Triumph International, Wacoal, and Sabina have established themselves as key players. Triumph International, a global lingerie and shapewear brand, offers a wide range of products catering to various body types. Wacoal, known for its quality and innovative designs, has a strong presence in the Thai market. Sabina, a local brand, has gained popularity for its affordable yet effective shapewear options. These companies, along with others, have contributed to the growth of the shapewear sector in Thailand.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Shapewear Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Shapewear Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Shapewear Market - Industry Life Cycle |
3.4 Thailand Shapewear Market - Porter's Five Forces |
3.5 Thailand Shapewear Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.6 Thailand Shapewear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Shapewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness and adoption of shapewear for body shaping and confidence enhancement. |
4.2.2 Growing demand for shapewear from the fashion-conscious population in Thailand. |
4.2.3 Rise in disposable income levels leading to higher spending on personal grooming and appearance. |
4.3 Market Restraints |
4.3.1 Cultural factors influencing perception towards body image and shapewear. |
4.3.2 Competition from alternative solutions like fitness programs, diet plans, and cosmetic procedures. |
5 Thailand Shapewear Market Trends |
6 Thailand Shapewear Market, By Types |
6.1 Thailand Shapewear Market, By End-user |
6.1.1 Overview and Analysis |
6.1.2 Thailand Shapewear Market Revenues & Volume, By End-user, 2021-2031F |
6.1.3 Thailand Shapewear Market Revenues & Volume, By Male, 2021-2031F |
6.1.4 Thailand Shapewear Market Revenues & Volume, By Female, 2021-2031F |
6.2 Thailand Shapewear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Shapewear Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Thailand Shapewear Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 Thailand Shapewear Market Revenues & Volume, By Online, 2021-2031F |
6.2.5 Thailand Shapewear Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Shapewear Market Import-Export Trade Statistics |
7.1 Thailand Shapewear Market Export to Major Countries |
7.2 Thailand Shapewear Market Imports from Major Countries |
8 Thailand Shapewear Market Key Performance Indicators |
8.1 Customer satisfaction score related to shapewear comfort and effectiveness. |
8.2 Number of new product launches and innovations in the shapewear market. |
8.3 Social media engagement and influencer partnerships driving brand visibility and consumer interest. |
9 Thailand Shapewear Market - Opportunity Assessment |
9.1 Thailand Shapewear Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.2 Thailand Shapewear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Shapewear Market - Competitive Landscape |
10.1 Thailand Shapewear Market Revenue Share, By Companies, 2024 |
10.2 Thailand Shapewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |