Thailand Shapewear Market (2025-2031) Outlook | Forecast, Growth, Revenue, Industry, Share, Companies, Value, Trends, Size & Analysis

Market Forecast By End-user (Male, Female), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online, Others) And Competitive Landscape
Product Code: ETC422541 Publication Date: Oct 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Thailand Shapewear Market Synopsis

The shapewear market in Thailand has witnessed a surge in demand owing to changing fashion trends and an increasing awareness of body aesthetics. Shapewear, designed to enhance body contours and provide a smoother appearance under clothing, has gained popularity among both women and men. The market offers a wide range of options, including bodysuits, waist trainers, and compression garments. With a focus on comfort and versatility, shapewear has become a staple in many wardrobes, contributing to its steady growth. As consumer preferences continue to evolve, innovative designs and materials are expected to shape the future of the Thailand shapewear market.

Drivers of the Market

The Thailand shapewear market is expanding as consumers seek body-enhancing and confidence-boosting solutions. Shapewear has gained popularity for its ability to provide a slimmer and more toned appearance. The market is driven by changing beauty standards, increasing awareness of body positivity, and the desire for fashionable and comfortable undergarments.

Challenges of the Market

The Thailand Shapewear market faces challenges in meeting the diverse body shape and size requirements of consumers while maintaining comfort and functionality. Increasing awareness of body positivity and the demand for sustainable and ethically produced shapewear products require constant adaptation and innovation. Competition from international brands and counterfeit products also affect market dynamics.

COVID-19 Impact on the Market

The COVID-19 pandemic brought about a significant transformation in the shapewear market in Thailand. As people stayed home more and embraced casual attire during lockdowns and restrictions, the demand for shapewear saw a temporary decline. However, as the situation improved, there was a resurgence in interest as consumers sought ways to enhance their appearance for virtual meetings and gatherings. The market adapted by focusing on comfortable and versatile designs suitable for both indoor and outdoor settings.

Key Players in the Market

In the thriving Thailand shapewear market, several leading players have made significant strides in recent years. Brands like Triumph International, Wacoal, and Sabina have established themselves as key players. Triumph International, a global lingerie and shapewear brand, offers a wide range of products catering to various body types. Wacoal, known for its quality and innovative designs, has a strong presence in the Thai market. Sabina, a local brand, has gained popularity for its affordable yet effective shapewear options. These companies, along with others, have contributed to the growth of the shapewear sector in Thailand.

Key Highlights of the Report:

  • Thailand Shapewear Market Outlook
  • Market Size of Thailand Shapewear Market, 2024
  • Forecast of Thailand Shapewear Market, 2031
  • Historical Data and Forecast of Thailand Shapewear Revenues & Volume for the Period 2021-2031
  • Thailand Shapewear Market Trend Evolution
  • Thailand Shapewear Market Drivers and Challenges
  • Thailand Shapewear Price Trends
  • Thailand Shapewear Porter's Five Forces
  • Thailand Shapewear Industry Life Cycle
  • Historical Data and Forecast of Thailand Shapewear Market Revenues & Volume By End-user for the Period 2021-2031
  • Historical Data and Forecast of Thailand Shapewear Market Revenues & Volume By Male for the Period 2021-2031
  • Historical Data and Forecast of Thailand Shapewear Market Revenues & Volume By Female for the Period 2021-2031
  • Historical Data and Forecast of Thailand Shapewear Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Thailand Shapewear Market Revenues & Volume By Hypermarkets & Supermarkets for the Period 2021-2031
  • Historical Data and Forecast of Thailand Shapewear Market Revenues & Volume By Specialty Stores for the Period 2021-2031
  • Historical Data and Forecast of Thailand Shapewear Market Revenues & Volume By Online for the Period 2021-2031
  • Historical Data and Forecast of Thailand Shapewear Market Revenues & Volume By Others for the Period 2021-2031
  • Thailand Shapewear Import Export Trade Statistics
  • Market Opportunity Assessment By End-user
  • Market Opportunity Assessment By Distribution Channel
  • Thailand Shapewear Top Companies Market Share
  • Thailand Shapewear Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Shapewear Company Profiles
  • Thailand Shapewear Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand Shapewear Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Shapewear Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Shapewear Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Shapewear Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Shapewear Market - Industry Life Cycle

3.4 Thailand Shapewear Market - Porter's Five Forces

3.5 Thailand Shapewear Market Revenues & Volume Share, By End-user, 2021 & 2031F

3.6 Thailand Shapewear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Thailand Shapewear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness and adoption of shapewear for body shaping and confidence enhancement.

4.2.2 Growing demand for shapewear from the fashion-conscious population in Thailand.

4.2.3 Rise in disposable income levels leading to higher spending on personal grooming and appearance.

4.3 Market Restraints

4.3.1 Cultural factors influencing perception towards body image and shapewear.

4.3.2 Competition from alternative solutions like fitness programs, diet plans, and cosmetic procedures.

5 Thailand Shapewear Market Trends

6 Thailand Shapewear Market, By Types

6.1 Thailand Shapewear Market, By End-user

6.1.1 Overview and Analysis

6.1.2 Thailand Shapewear Market Revenues & Volume, By End-user, 2021-2031F

6.1.3 Thailand Shapewear Market Revenues & Volume, By Male, 2021-2031F

6.1.4 Thailand Shapewear Market Revenues & Volume, By Female, 2021-2031F

6.2 Thailand Shapewear Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Thailand Shapewear Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F

6.2.3 Thailand Shapewear Market Revenues & Volume, By Specialty Stores, 2021-2031F

6.2.4 Thailand Shapewear Market Revenues & Volume, By Online, 2021-2031F

6.2.5 Thailand Shapewear Market Revenues & Volume, By Others, 2021-2031F

7 Thailand Shapewear Market Import-Export Trade Statistics

7.1 Thailand Shapewear Market Export to Major Countries

7.2 Thailand Shapewear Market Imports from Major Countries

8 Thailand Shapewear Market Key Performance Indicators

8.1 Customer satisfaction score related to shapewear comfort and effectiveness.

8.2 Number of new product launches and innovations in the shapewear market.

8.3 Social media engagement and influencer partnerships driving brand visibility and consumer interest.

9 Thailand Shapewear Market - Opportunity Assessment

9.1 Thailand Shapewear Market Opportunity Assessment, By End-user, 2021 & 2031F

9.2 Thailand Shapewear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Thailand Shapewear Market - Competitive Landscape

10.1 Thailand Shapewear Market Revenue Share, By Companies, 2024

10.2 Thailand Shapewear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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