| Product Code: ETC9694924 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Thailand shavers market, the import trend showed a growth rate of 17.91% from 2023 to 2024, with a compound annual growth rate (CAGR) of -8.21% from 2020 to 2024. This significant upturn in import momentum in 2024 could be attributed to a shift in consumer preferences towards higher-quality shavers or a recovery in the market following previous challenges.

The Thailand shavers market is a growing industry driven by increasing disposable income, changing grooming trends, and a focus on personal grooming among both men and women. Electric shavers are gaining popularity due to their convenience and efficiency, while traditional manual razors remain a staple for many consumers. Key players in the market include Philips, Panasonic, Gillette, and Schick, offering a wide range of products catering to different preferences and budgets. E-commerce platforms are playing a significant role in the distribution of shavers, providing consumers with easy access to a variety of brands and models. The market is expected to continue expanding as the demand for grooming products rises in Thailand, presenting opportunities for innovation and market growth.
In the Thailand Shavers Market, there is a growing trend towards electric shavers due to their convenience and efficiency. Consumers are increasingly looking for high-quality shavers that provide a close and comfortable shave while also being user-friendly. Additionally, there is a rising demand for eco-friendly and sustainable shaving products, leading to an opportunity for companies to introduce environmentally conscious shavers made from recyclable materials. Personal grooming habits among both men and women are evolving, creating a market for gender-neutral and multifunctional shavers. With the increasing focus on personal care and grooming, there is also a potential for innovative features such as smart technology integration in shavers to cater to tech-savvy consumers. Overall, the Thailand Shavers Market presents opportunities for companies to capitalize on these trends by offering advanced, sustainable, and convenient shaving solutions.
In the Thailand shavers market, one of the key challenges faced is intense competition among both local and international brands. This competition leads to price wars and aggressive marketing strategies, making it challenging for companies to differentiate their products and stand out in the crowded market. Additionally, fluctuations in currency exchange rates and economic conditions can impact consumer purchasing power and preferences, affecting the demand for shavers. Furthermore, changing consumer trends and preferences towards grooming habits, such as the rise of beards and facial hair styles, present a challenge for traditional shaver manufacturers to adapt their product offerings to meet evolving needs. Overall, companies operating in the Thailand shavers market must navigate these challenges to stay competitive and sustain growth in a dynamic and competitive industry.
The Thailand Shavers Market is primarily driven by factors such as the increasing focus on personal grooming and hygiene, rising disposable incomes, and the growing urban population. The preference for convenience and efficiency in daily grooming routines, coupled with the influence of social media and celebrity endorsements, are also driving the demand for shavers in Thailand. Additionally, advancements in technology leading to the availability of innovative and multifunctional shavers, as well as the expanding distribution channels and aggressive marketing strategies employed by key players in the market, further contribute to the growth of the shavers market in Thailand. Overall, the combination of changing consumer preferences, lifestyle trends, and promotional activities is fueling the expansion of the shavers market in Thailand.
Government policies related to the Thailand shavers market primarily focus on consumer safety and product quality standards. The Thailand Food and Drug Administration (FDA) regulates shavers as medical devices, ensuring that they meet strict safety and quality requirements before entering the market. Additionally, the Thai government imposes import tariffs on shavers to protect domestic manufacturers and promote local production. Furthermore, there are environmental regulations in place to promote sustainable practices in the manufacturing and disposal of shavers. Overall, the government policies in Thailand aim to safeguard consumer interests, promote fair competition, and uphold environmental sustainability within the shavers market.
The future outlook for the Thailand Shavers Market appears promising due to several factors. The increasing disposable income of consumers, growing focus on personal grooming and hygiene, and the rise of e-commerce platforms for convenient shopping are expected to drive market growth. Additionally, the demand for innovative and technologically advanced shavers with features such as precision trimming, multiple blade systems, and ergonomic designs is likely to boost sales. With a rapidly expanding urban population and changing lifestyle trends, the market is anticipated to witness a steady increase in sales volume. However, the market may face challenges related to intense competition among established brands and the emergence of new entrants offering competitive pricing strategies. Overall, the Thailand Shavers Market is poised for growth in the coming years, provided companies adapt to changing consumer preferences and technological advancements.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Shavers Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Shavers Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Shavers Market - Industry Life Cycle |
3.4 Thailand Shavers Market - Porter's Five Forces |
3.5 Thailand Shavers Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Shavers Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 Thailand Shavers Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Shavers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Thailand |
4.2.2 Growing focus on personal grooming and hygiene |
4.2.3 Introduction of advanced technologies in shavers |
4.2.4 Rising awareness about grooming among men and women |
4.3 Market Restraints |
4.3.1 Competition from traditional methods of hair removal |
4.3.2 Price sensitivity among consumers |
4.3.3 Availability of counterfeit or low-quality shavers in the market |
5 Thailand Shavers Market Trends |
6 Thailand Shavers Market, By Types |
6.1 Thailand Shavers Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Shavers Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Thailand Shavers Market Revenues & Volume, By Electric, 2021- 2031F |
6.1.4 Thailand Shavers Market Revenues & Volume, By Non-Electric, 2021- 2031F |
6.2 Thailand Shavers Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Thailand Shavers Market Revenues & Volume, By Male, 2021- 2031F |
6.2.3 Thailand Shavers Market Revenues & Volume, By Female, 2021- 2031F |
6.3 Thailand Shavers Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Shavers Market Revenues & Volume, By Health and Beauty Stores, 2021- 2031F |
6.3.3 Thailand Shavers Market Revenues & Volume, By General Merchandising/Mass Stores, 2021- 2031F |
6.3.4 Thailand Shavers Market Revenues & Volume, By Super Markets and Hyper Markets, 2021- 2031F |
6.3.5 Thailand Shavers Market Revenues & Volume, By Others, 2021- 2031F |
7 Thailand Shavers Market Import-Export Trade Statistics |
7.1 Thailand Shavers Market Export to Major Countries |
7.2 Thailand Shavers Market Imports from Major Countries |
8 Thailand Shavers Market Key Performance Indicators |
8.1 Average selling price of shavers |
8.2 Adoption rate of electric shavers |
8.3 Consumer satisfaction levels with shaver performance |
8.4 Rate of new product launches in the shavers market |
8.5 Number of online searches for shaver-related products |
9 Thailand Shavers Market - Opportunity Assessment |
9.1 Thailand Shavers Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Shavers Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 Thailand Shavers Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Shavers Market - Competitive Landscape |
10.1 Thailand Shavers Market Revenue Share, By Companies, 2024 |
10.2 Thailand Shavers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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