Product Code: ETC346345 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Shaving Cream Market is poised for steady growth rate improvements from 2025 to 2029. The growth rate starts at 0.11% in 2025 and reaches 0.40% by 2029.
The Shaving Cream market in Thailand is projected to grow at a stable growth rate of 0.15% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.
The shaving cream market in Thailand caters to the grooming needs of both men and women. Shaving creams and gels are essential products in daily personal care routines. The market is characterized by a wide range of products, from basic formulations to premium and specialized options that cater to various skin types. Consumer preferences for convenience, skin sensitivity, and fragrance play a significant role in shaping the market. Brands often focus on product differentiation and marketing strategies to gain a competitive edge in this crowded market.
The Thailand shaving cream market is driven by several factors. Firstly, grooming and personal hygiene have gained significant importance in Thai culture, contributing to the steady demand for shaving products. Furthermore, the increasing urbanization and disposable income levels in the country have led to a growing population of young professionals who are more inclined towards personal grooming, including regular shaving. The market has also benefited from the introduction of innovative shaving cream products, such as those with added skincare benefits, catering to consumers` evolving needs and preferences.
The shaving cream market in Thailand faces several challenges. One significant challenge is the shift in consumer preferences toward electric razors and alternative hair removal methods like waxing and laser treatments, which has led to a decline in the demand for traditional shaving creams. Additionally, the rising popularity of grooming and skincare products that offer multifunctional benefits poses competition. Price sensitivity among consumers in Thailand can also impact the market, as some consumers may opt for cheaper alternatives or choose to forgo shaving altogether. The market must navigate regulatory compliance, including safety and quality standards, and adapt to changing grooming trends and preferences, making product innovation crucial for sustaining growth. Furthermore, the market must address environmental concerns by developing eco-friendly packaging and formulations to meet the demand for sustainability.
The Thailand shaving cream market faced challenges as consumer habits shifted during the COVID-19 pandemic. With remote work becoming prevalent, many men reduced their shaving frequency, impacting the demand for shaving cream. Additionally, economic uncertainties led some consumers to opt for cheaper alternatives. However, premium shaving creams with added skincare benefits witnessed sustained demand as self-care became a focus for individuals spending more time at home.
The Thailand shaving cream market sees strong competition among companies like Gillette (Procter & Gamble), Nivea (Beiersdorf), and Rexona (Unilever). These renowned brands provide a diverse range of shaving creams and gels that cater to the grooming needs of consumers. Their marketing strategies and product quality make them dominant players in this market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Shaving Cream Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Shaving Cream Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Shaving Cream Market - Industry Life Cycle |
3.4 Thailand Shaving Cream Market - Porter's Five Forces |
3.5 Thailand Shaving Cream Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 Thailand Shaving Cream Market Revenues & Volume Share, By Applications , 2021 & 2031F |
3.7 Thailand Shaving Cream Market Revenues & Volume Share, By Distribution Channels, 2021 & 2031F |
4 Thailand Shaving Cream Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Thailand |
4.2.2 Growing focus on personal grooming and hygiene |
4.2.3 Rising urbanization leading to higher adoption of grooming products |
4.3 Market Restraints |
4.3.1 Competition from other grooming products like shaving gels and electric shavers |
4.3.2 Price sensitivity of consumers in Thailand |
5 Thailand Shaving Cream Market Trends |
6 Thailand Shaving Cream Market, By Types |
6.1 Thailand Shaving Cream Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Thailand Shaving Cream Market Revenues & Volume, By Product Types, 2021-2031F |
6.1.3 Thailand Shaving Cream Market Revenues & Volume, By Aftershave, 2021-2031F |
6.1.4 Thailand Shaving Cream Market Revenues & Volume, By Pre-shave, 2021-2031F |
6.1.5 Thailand Shaving Cream Market Revenues & Volume, By , 2021-2031F |
6.2 Thailand Shaving Cream Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Thailand Shaving Cream Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Thailand Shaving Cream Market Revenues & Volume, By Hotel, 2021-2031F |
6.2.4 Thailand Shaving Cream Market Revenues & Volume, By Commercial, 2021-2031F |
6.2.5 Thailand Shaving Cream Market Revenues & Volume, By , 2021-2031F |
6.3 Thailand Shaving Cream Market, By Distribution Channels |
6.3.1 Overview and Analysis |
6.3.2 Thailand Shaving Cream Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.3.3 Thailand Shaving Cream Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.4 Thailand Shaving Cream Market Revenues & Volume, By Drug Stores, 2021-2031F |
6.3.5 Thailand Shaving Cream Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.6 Thailand Shaving Cream Market Revenues & Volume, By Online Retail, 2021-2031F |
7 Thailand Shaving Cream Market Import-Export Trade Statistics |
7.1 Thailand Shaving Cream Market Export to Major Countries |
7.2 Thailand Shaving Cream Market Imports from Major Countries |
8 Thailand Shaving Cream Market Key Performance Indicators |
8.1 Consumer demographics trends (age, gender, income levels) |
8.2 Consumer preferences and trends in grooming habits |
8.3 Marketing effectiveness in reaching target audience |
8.4 Distribution network expansion and penetration |
8.5 Product innovation and differentiation |
9 Thailand Shaving Cream Market - Opportunity Assessment |
9.1 Thailand Shaving Cream Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 Thailand Shaving Cream Market Opportunity Assessment, By Applications , 2021 & 2031F |
9.3 Thailand Shaving Cream Market Opportunity Assessment, By Distribution Channels, 2021 & 2031F |
10 Thailand Shaving Cream Market - Competitive Landscape |
10.1 Thailand Shaving Cream Market Revenue Share, By Companies, 2024 |
10.2 Thailand Shaving Cream Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |