| Product Code: ETC421101 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Thailand Sheep Meat Market is poised for steady growth rate improvements from 2025 to 2029. From 4.62% in 2025, the growth rate steadily ascends to 17.32% in 2029.

By 2027, the Sheep Meat market in Thailand is anticipated to reach a growth rate of 6.90%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

The Thailand sheep meat market is a niche segment within the broader meat industry. Sheep meat, commonly known as mutton, is consumed by a relatively smaller portion of the population compared to other meats like chicken, pork, and beef. Nonetheless, it holds cultural and culinary significance, especially in certain regions and among specific demographic groups. The demand for sheep meat in Thailand is driven by traditional dishes, special occasions, and a growing interest in international cuisines. The market faces challenges such as limited supply, as sheep farming is not as widespread as other livestock. However, government initiatives to promote livestock farming, including sheep, may contribute to the growth of this market in the future.
The Thailand sheep meat market has seen steady growth, driven primarily by evolving consumer preferences and the increasing popularity of international cuisines. As Thai consumers become more adventurous in their food choices, there has been a rising demand for lamb and sheep meat products. Additionally, the growth in tourism has contributed to the expansion of restaurants and dining establishments that serve dishes featuring sheep meat. Importantly, health-conscious consumers appreciate the nutritional benefits of lean sheep meat, further propelling its consumption. To support the market`s continued expansion, the industry should focus on ensuring the availability of quality and affordable sheep meat products and fostering consumer awareness about its nutritional value.
The sheep meat market in Thailand faces hurdles related to consumer preferences and cultural factors. Thai cuisine predominantly features pork, chicken, and seafood, which makes lamb or sheep meat less popular. There is also a challenge in ensuring a consistent supply of quality sheep meat, as the country does not have a significant sheep farming industry. Importing sheep meat can be expensive due to import tariffs and transportation costs. Market players need to invest in marketing and education campaigns to promote the consumption of sheep meat and overcome these challenges.
The sheep meat market in Thailand faced disruptions in the supply chain due to lockdowns and restrictions on imports. Restaurants and hotels, major consumers of sheep meat, saw reduced demand. However, the market adapted by promoting online sales and home delivery services. As the foodservice industry recovers, the sheep meat market is expected to stabilize.
In the Thailand sheep meat market, leading players include Thai Premium Food Co., Ltd., Chareon Pokphand Foods Public Company Limited, and CP Foods Thailand. These companies are prominent in the import and distribution of sheep meat products, catering to the preferences of consumers and culinary establishments across the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Sheep Meat Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Sheep Meat Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Sheep Meat Market - Industry Life Cycle |
3.4 Thailand Sheep Meat Market - Porter's Five Forces |
3.5 Thailand Sheep Meat Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Sheep Meat Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Thailand Sheep Meat Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.8 Thailand Sheep Meat Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Sheep Meat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for high-quality protein sources among health-conscious consumers in Thailand |
4.2.2 Growth in the tourism sector leading to higher consumption of diverse meat products, including sheep meat |
4.2.3 Government initiatives to promote domestic sheep farming and support the livestock industry |
4.3 Market Restraints |
4.3.1 Limited consumer awareness and familiarity with sheep meat compared to other types of meat |
4.3.2 Price sensitivity among consumers due to the relatively higher cost of sheep meat compared to other meats |
4.3.3 Challenges in maintaining consistent supply and quality standards of sheep meat in the market |
5 Thailand Sheep Meat Market Trends |
6 Thailand Sheep Meat Market, By Types |
6.1 Thailand Sheep Meat Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Sheep Meat Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Sheep Meat Market Revenues & Volume, By Organic, 2021-2031F |
6.1.4 Thailand Sheep Meat Market Revenues & Volume, By Conventional, 2021-2031F |
6.2 Thailand Sheep Meat Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Sheep Meat Market Revenues & Volume, By Fresh, 2021-2031F |
6.2.3 Thailand Sheep Meat Market Revenues & Volume, By Frozen, 2021-2031F |
6.2.4 Thailand Sheep Meat Market Revenues & Volume, By Processed, 2021-2031F |
6.3 Thailand Sheep Meat Market, By Offering |
6.3.1 Overview and Analysis |
6.3.2 Thailand Sheep Meat Market Revenues & Volume, By Neck, 2021-2031F |
6.3.3 Thailand Sheep Meat Market Revenues & Volume, By Shoulder, 2021-2031F |
6.3.4 Thailand Sheep Meat Market Revenues & Volume, By Rib, 2021-2031F |
6.3.5 Thailand Sheep Meat Market Revenues & Volume, By Breast, 2021-2031F |
6.3.6 Thailand Sheep Meat Market Revenues & Volume, By Leg, 2021-2031F |
6.3.7 Thailand Sheep Meat Market Revenues & Volume, By Foreshank, 2021-2031F |
6.4 Thailand Sheep Meat Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Thailand Sheep Meat Market Revenues & Volume, By Direct, 2021-2031F |
6.4.3 Thailand Sheep Meat Market Revenues & Volume, By Indirect, 2021-2031F |
7 Thailand Sheep Meat Market Import-Export Trade Statistics |
7.1 Thailand Sheep Meat Market Export to Major Countries |
7.2 Thailand Sheep Meat Market Imports from Major Countries |
8 Thailand Sheep Meat Market Key Performance Indicators |
8.1 Consumer awareness and perception of sheep meat as a healthy protein source |
8.2 Growth in the number of restaurants and retail outlets offering sheep meat dishes |
8.3 Adoption rate of innovative marketing campaigns promoting sheep meat as a premium product |
8.4 Percentage of domestic sheep meat production meeting quality standards regulated by the government |
9 Thailand Sheep Meat Market - Opportunity Assessment |
9.1 Thailand Sheep Meat Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Sheep Meat Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.3 Thailand Sheep Meat Market Opportunity Assessment, By Offering, 2021 & 2031F |
9.4 Thailand Sheep Meat Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Sheep Meat Market - Competitive Landscape |
10.1 Thailand Sheep Meat Market Revenue Share, By Companies, 2024 |
10.2 Thailand Sheep Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |