Product Code: ETC021405 | Publication Date: Jul 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Thailand Soap market currently, in 2023, has witnessed an HHI of 3856, Which has decreased slightly as compared to the HHI of 4614 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Thailand Soap Market is estimated to be worth USD 4.63 billion in 2020 and is anticipated to grow further at a CAGR of 6.14% during the forecast period (2020-2026). The market growth can be attributed to increasing demand for hygiene products among consumers due to rising health consciousness, as well as the introduction of innovative products with natural ingredients. In addition, changing lifestyle patterns among people are leading them towards advanced skin care products such as soaps which have propelled the market growth in recent years. Furthermore, manufacturers are investing heavily in product innovation and various promotional activities which has further increased their reach and created more opportunities for soap manufacturers operating in this sector.
Increasing consumer awareness about personal hygiene has been one of the major drivers propelling the sales of soap globally including Thailand where due to Covid-19 pandemic it has grown even more significantly over the past year or two. This trend is expected to continue over the forecast period thus aiding overall market expansion. Rising environmental concerns have led many customers towards natural ingredients based cosmetic products including soaps that include natural extracts like aloe vera, lavender oil, etc., promoting healthy skin without any side effects .This factor along with innovation from manufacturers introducing new flavor variants and attractive packaging design will help drive demand for these types of products across all segments within Thailand Soap Market thereby pushing its growth trajectory upwards throughout 2020-2026 timeline .
Despite numerous factors driving up sales volume there exist some challenges too within this particular industry segment like presence of substitute goods such as body wash gels or liquid cleansers that offer similar benefits usually at lower prices compared to those provided by traditional bar soaps placing pressure on prices & margins earned by respective companies operating here making long term sustainability challenging especially amidst intensifying competition coming from both local & international players alike.
Due to the Covid-19 pandemic, Thailand soap market has been significantly impacted. The demand for soaps and detergents in Thailand decreased as consumers reduced their spending on non-essential items. Additionally, with lockdown measures implemented across the country, many businesses had to cease operations temporarily or operate at a lower capacity which further affected supply chain operations and disrupted production of soaps.
However, some key players in the industry are able to capitalize on this situation through developing products that cater to customer needs during the pandemic such as antibacterial soaps and hand sanitizers. Major companies like Unilever (Thailand) Co., Ltd., Lion Corporation (Thailand) Co., Ltd., Siam Food Products PLC and Kaokaew Intertrade Co., Ltd have all launched new products in response to these changing consumer needs. In addition, manufacturers are also focusing on improving online sales channels by increasing engagement through digital marketing campaigns.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Soap Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Soap Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Soap Market - Industry Life Cycle |
3.4 Thailand Soap Market - Porter's Five Forces |
3.5 Thailand Soap Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Thailand Soap Market Revenues & Volume Share, By Application , 2020 & 2030F |
3.7 Thailand Soap Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Thailand Soap Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Soap Market Trends |
6 Thailand Soap Market, By Types |
6.1 Thailand Soap Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Soap Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Thailand Soap Market Revenues & Volume, By Bar Soap, 2020-2030F |
6.1.4 Thailand Soap Market Revenues & Volume, By Liquid Soap, 2020-2030F |
6.2 Thailand Soap Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Soap Market Revenues & Volume, By Household, 2020-2030F |
6.2.3 Thailand Soap Market Revenues & Volume, By Commercial, 2020-2030F |
6.2.4 Thailand Soap Market Revenues & Volume, By Other, 2020-2030F |
6.3 Thailand Soap Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Soap Market Revenues & Volume, By Modern Trade, 2020-2030F |
6.3.3 Thailand Soap Market Revenues & Volume, By Traditional Trade, 2020-2030F |
6.3.4 Thailand Soap Market Revenues & Volume, By Online, 2020-2030F |
7 Thailand Soap Market Import-Export Trade Statistics |
7.1 Thailand Soap Market Export to Major Countries |
7.2 Thailand Soap Market Imports from Major Countries |
8 Thailand Soap Market Key Performance Indicators |
9 Thailand Soap Market - Opportunity Assessment |
9.1 Thailand Soap Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Thailand Soap Market Opportunity Assessment, By Application , 2020 & 2030F |
9.3 Thailand Soap Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Thailand Soap Market - Competitive Landscape |
10.1 Thailand Soap Market Revenue Share, By Companies, 2023 |
10.2 Thailand Soap Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |