Product Code: ETC4417766 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Thailand Social Customer Relationship Management (CRM) market is witnessing growth as businesses recognize the importance of social media in customer engagement. Social CRM solutions help companies manage and analyze interactions with customers on social platforms. In an increasingly digital and connected world, this market is pivotal for organizations seeking to build and maintain strong customer relationships.
The Thailand Social Customer Relationship Management (CRM) market is undergoing rapid expansion as businesses recognize the importance of social media in customer interactions and relationship management. The adoption of social CRM solutions, including social listening, engagement analytics, and customer support on social platforms, is driven by the desire to build and maintain positive customer relationships in the digital age. As businesses in Thailand leverage social media as a key customer engagement channel, the demand for social CRM solutions is a key driver for market growth, providing organizations with the capabilities to effectively manage and enhance their social customer interactions.
In the Thailand Social CRM market, businesses grapple with effectively leveraging social media platforms for customer engagement while maintaining data privacy and security. Integrating social CRM seamlessly with traditional CRM systems and deriving meaningful insights from the vast pool of social data present ongoing challenges. Establishing a balance between automation and personalized interactions is also a key hurdle.
The Thailand Social Customer Relationship Management (CRM) Market has experienced notable changes influenced by the COVID-19 pandemic, reshaping how businesses engage with customers and manage relationships in a digital and socially connected landscape. With changes in customer behavior and an increased reliance on digital communication, businesses in Thailand are adopting social CRM solutions for customer engagement, social media monitoring, and personalized interactions. The pandemic has accelerated the adoption of technology-driven social CRM platforms, emphasizing the importance of building and maintaining customer relationships in digital channels. As businesses in Thailand prioritize customer-centric strategies, the Social CRM market becomes crucial in providing innovative and adaptive solutions for customer relationship management in the post-pandemic era.
Shaping customer engagement strategies in Thailand dynamic market are Salesforce and Zoho in the social customer relationship management (CRM) market. Salesforce offers a comprehensive social CRM platform, empowering businesses to connect with customers across social media channels. Zoho provides social CRM solutions, facilitating seamless customer interactions and relationship management. These companies play a pivotal role in enhancing customer engagement through social CRM in Thailand.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Social Customer Relationship Management (CRM) Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Social Customer Relationship Management (CRM) Market - Industry Life Cycle |
3.4 Thailand Social Customer Relationship Management (CRM) Market - Porter's Five Forces |
3.5 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F |
3.7 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Solutions, 2021 & 2031F |
3.8 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Users, 2021 & 2031F |
3.9 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Verticals, 2021 & 2031F |
4 Thailand Social Customer Relationship Management (CRM) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of social media platforms in Thailand |
4.2.2 Rising demand for personalized customer experiences |
4.2.3 Growing awareness of the importance of customer relationship management in businesses |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations impacting social CRM implementation |
4.3.2 Lack of skilled professionals in social CRM technologies |
4.3.3 Integration challenges with existing CRM systems in organizations |
5 Thailand Social Customer Relationship Management (CRM) Market Trends |
6 Thailand Social Customer Relationship Management (CRM) Market, By Types |
6.1 Thailand Social Customer Relationship Management (CRM) Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Applications, 2021-2031F |
6.1.3 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Marketing, 2021-2031F |
6.1.4 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Sales, 2021-2031F |
6.1.5 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Customer support & service, 2021-2031F |
6.1.6 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Social Customer Relationship Management (CRM) Market, By Deployment Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By On Demand (SaaS and PaaS), 2021-2031F |
6.2.3 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By On Premise, 2021-2031F |
6.2.4 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Hybrid, 2021-2031F |
6.3 Thailand Social Customer Relationship Management (CRM) Market, By Solutions |
6.3.1 Overview and Analysis |
6.3.2 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Monitoring, 2021-2031F |
6.3.3 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Mapping, 2021-2031F |
6.3.4 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Middleware, 2021-2031F |
6.3.5 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Management, 2021-2031F |
6.3.6 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Measurement, 2021-2031F |
6.4 Thailand Social Customer Relationship Management (CRM) Market, By Users |
6.4.1 Overview and Analysis |
6.4.2 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Small & Medium Businesses (SMB), 2021-2031F |
6.4.3 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Enterprises, 2021-2031F |
6.5 Thailand Social Customer Relationship Management (CRM) Market, By Verticals |
6.5.1 Overview and Analysis |
6.5.2 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Academia & Government, 2021-2031F |
6.5.3 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Automotive, Transportation and Logistics, 2021-2031F |
6.5.4 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By BFSI, 2021-2031F |
6.5.5 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Consumer Goods and Retail, 2021-2031F |
6.5.6 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Energy, Power and Utilities, 2021-2031F |
6.5.7 Thailand Social Customer Relationship Management (CRM) Market Revenues & Volume, By Healthcare, 2021-2031F |
7 Thailand Social Customer Relationship Management (CRM) Market Import-Export Trade Statistics |
7.1 Thailand Social Customer Relationship Management (CRM) Market Export to Major Countries |
7.2 Thailand Social Customer Relationship Management (CRM) Market Imports from Major Countries |
8 Thailand Social Customer Relationship Management (CRM) Market Key Performance Indicators |
8.1 Customer engagement rates on social media platforms |
8.2 Increase in customer satisfaction scores after implementing social CRM strategies |
8.3 Number of leads generated through social CRM initiatives |
9 Thailand Social Customer Relationship Management (CRM) Market - Opportunity Assessment |
9.1 Thailand Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 Thailand Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Deployment Type, 2021 & 2031F |
9.3 Thailand Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Solutions, 2021 & 2031F |
9.4 Thailand Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Users, 2021 & 2031F |
9.5 Thailand Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Verticals, 2021 & 2031F |
10 Thailand Social Customer Relationship Management (CRM) Market - Competitive Landscape |
10.1 Thailand Social Customer Relationship Management (CRM) Market Revenue Share, By Companies, 2024 |
10.2 Thailand Social Customer Relationship Management (CRM) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |