| Product Code: ETC4395866 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Thailand Social Media Analytics Market is growing as businesses recognize the significance of monitoring and analyzing social media data for brand management, marketing campaigns, and customer insights.
The Thailand Social Media Analytics market is experiencing rapid expansion, driven by the need to extract meaningful insights from social media data for informed marketing and brand strategies. Social Media Analytics solutions analyze data from social platforms, providing businesses with valuable information about customer sentiment, trends, and engagement. The market growth is propelled by the increasing influence of social media on consumer behavior, the desire for targeted marketing, and the recognition of Social Media Analytics as a strategic tool for building brand reputation. As Thailand businesses navigate the social media landscape, the Social Media Analytics market is poised to be a crucial component in achieving data-driven and impactful social media strategies.
In the Thailand Social Media Analytics market, challenges revolve around the ever-evolving nature of social media platforms and the need for real-time analysis. Keeping pace with the continuous influx of data, maintaining accuracy in sentiment analysis, and addressing privacy concerns are critical hurdles. Additionally, staying compliant with regulations governing social media data usage poses a challenge, requiring market participants to navigate a complex regulatory landscape to ensure responsible and lawful analytics practices.
The Social Media Analytics market in Thailand played a pivotal role during the COVID-19 pandemic, as businesses recognized the significance of understanding customer sentiments and market trends on social platforms. With the increased reliance on digital communication, the demand for social media analytics solutions surged. The market responded by offering tools that analyze social media data to provide insights into customer preferences, sentiment analysis, and competitive intelligence. In the era of digital engagement, the Social Media Analytics market in Thailand continues to be a key facilitator, empowering organizations to make informed decisions based on social media insights.
Samart Corporation and CS Loxinfo Corporation are instrumental players in the Thailand Social Media Analytics market. These companies offer social media analytics solutions that analyze and interpret data from social media platforms. By extracting valuable insights into customer sentiments, trends, and brand perceptions, these solutions help businesses in Thailand optimize their social media strategies.
| 1 Executive Summary | 
| 2 Introduction | 
| 2.1 Key Highlights of the Report | 
| 2.2 Report Description | 
| 2.3 Market Scope & Segmentation | 
| 2.4 Research Methodology | 
| 2.5 Assumptions | 
| 3 Thailand Social Media Analytics Market Overview | 
| 3.1 Thailand Country Macro Economic Indicators | 
| 3.2 Thailand Social Media Analytics Market Revenues & Volume, 2021 & 2031F | 
| 3.3 Thailand Social Media Analytics Market - Industry Life Cycle | 
| 3.4 Thailand Social Media Analytics Market - Porter's Five Forces | 
| 3.5 Thailand Social Media Analytics Market Revenues & Volume Share, By Application , 2021 & 2031F | 
| 3.6 Thailand Social Media Analytics Market Revenues & Volume Share, By Component, 2021 & 2031F | 
| 3.7 Thailand Social Media Analytics Market Revenues & Volume Share, By Analytics Type, 2021 & 2031F | 
| 3.8 Thailand Social Media Analytics Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F | 
| 3.9 Thailand Social Media Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F | 
| 3.10 Thailand Social Media Analytics Market Revenues & Volume Share, By Vertical, 2021 & 2031F | 
| 4 Thailand Social Media Analytics Market Dynamics | 
| 4.1 Impact Analysis | 
| 4.2 Market Drivers | 
| 4.2.1 Increasing adoption of social media platforms in Thailand | 
| 4.2.2 Growing demand for data-driven decision making in businesses | 
| 4.2.3 Rise in digital marketing activities and campaigns | 
| 4.2.4 Government initiatives promoting digital transformation | 
| 4.2.5 Technological advancements in data analytics tools and techniques | 
| 4.3 Market Restraints | 
| 4.3.1 Data privacy concerns and regulations impacting data collection | 
| 4.3.2 Lack of skilled professionals in data analytics and social media monitoring | 
| 4.3.3 Integration challenges with existing IT infrastructure | 
| 4.3.4 High initial investment and operational costs for implementing analytics solutions | 
| 4.3.5 Limited awareness and understanding of the benefits of social media analytics among small and medium enterprises | 
| 5 Thailand Social Media Analytics Market Trends | 
| 6 Thailand Social Media Analytics Market, By Types | 
| 6.1 Thailand Social Media Analytics Market, By Application | 
| 6.1.1 Overview and Analysis | 
| 6.1.2 Thailand Social Media Analytics Market Revenues & Volume, By Application , 2021-2031F | 
| 6.1.3 Thailand Social Media Analytics Market Revenues & Volume, By Sales and Marketing Management, 2021-2031F | 
| 6.1.4 Thailand Social Media Analytics Market Revenues & Volume, By Customer Experience Management, 2021-2031F | 
| 6.1.5 Thailand Social Media Analytics Market Revenues & Volume, By Competitive Intelligence, 2021-2031F | 
| 6.1.6 Thailand Social Media Analytics Market Revenues & Volume, By Risk Management and Fraud Detection, 2021-2031F | 
| 6.1.7 Thailand Social Media Analytics Market Revenues & Volume, By Public Safety and Law Enforcement, 2021-2031F | 
| 6.1.8 Thailand Social Media Analytics Market Revenues & Volume, By Others, 2021-2031F | 
| 6.2 Thailand Social Media Analytics Market, By Component | 
| 6.2.1 Overview and Analysis | 
| 6.2.2 Thailand Social Media Analytics Market Revenues & Volume, By Solutions, 2021-2031F | 
| 6.2.3 Thailand Social Media Analytics Market Revenues & Volume, By Services, 2021-2031F | 
| 6.3 Thailand Social Media Analytics Market, By Analytics Type | 
| 6.3.1 Overview and Analysis | 
| 6.3.2 Thailand Social Media Analytics Market Revenues & Volume, By Predictive Analytics, 2021-2031F | 
| 6.3.3 Thailand Social Media Analytics Market Revenues & Volume, By Prescriptive Analytics, 2021-2031F | 
| 6.3.4 Thailand Social Media Analytics Market Revenues & Volume, By Diagnostic Analytic, 2021-2031F | 
| 6.3.5 Thailand Social Media Analytics Market Revenues & Volume, By Descriptive Analytics, 2021-2031F | 
| 6.4 Thailand Social Media Analytics Market, By Deployment Mode | 
| 6.4.1 Overview and Analysis | 
| 6.4.2 Thailand Social Media Analytics Market Revenues & Volume, By Cloud, 2021-2031F | 
| 6.4.3 Thailand Social Media Analytics Market Revenues & Volume, By On-premises, 2021-2031F | 
| 6.5 Thailand Social Media Analytics Market, By Organization Size | 
| 6.5.1 Overview and Analysis | 
| 6.5.2 Thailand Social Media Analytics Market Revenues & Volume, By Small and Medium-Sized Enterprises, 2021-2031F | 
| 6.5.3 Thailand Social Media Analytics Market Revenues & Volume, By Large Enterprises, 2021-2031F | 
| 6.6 Thailand Social Media Analytics Market, By Vertical | 
| 6.6.1 Overview and Analysis | 
| 6.6.2 Thailand Social Media Analytics Market Revenues & Volume, By BFSI, 2021-2031F | 
| 6.6.3 Thailand Social Media Analytics Market Revenues & Volume, By Retail and Consumer Goods, 2021-2031F | 
| 6.6.4 Thailand Social Media Analytics Market Revenues & Volume, By Government and Public Sector, 2021-2031F | 
| 6.6.5 Thailand Social Media Analytics Market Revenues & Volume, By Healthcare and Life Sciences, 2021-2031F | 
| 6.6.6 Thailand Social Media Analytics Market Revenues & Volume, By IT and Telecom, 2021-2031F | 
| 6.6.7 Thailand Social Media Analytics Market Revenues & Volume, By Media and Entertainment, 2021-2031F | 
| 6.6.8 Thailand Social Media Analytics Market Revenues & Volume, By Others, 2021-2031F | 
| 6.6.9 Thailand Social Media Analytics Market Revenues & Volume, By Others, 2021-2031F | 
| 7 Thailand Social Media Analytics Market Import-Export Trade Statistics | 
| 7.1 Thailand Social Media Analytics Market Export to Major Countries | 
| 7.2 Thailand Social Media Analytics Market Imports from Major Countries | 
| 8 Thailand Social Media Analytics Market Key Performance Indicators | 
| 8.1 Social media engagement rate | 
| 8.2 Customer sentiment analysis accuracy | 
| 8.3 Social media reach and impression growth | 
| 8.4 Customer acquisition cost through social media analytics | 
| 8.5 Social media campaign conversion rate | 
| 9 Thailand Social Media Analytics Market - Opportunity Assessment | 
| 9.1 Thailand Social Media Analytics Market Opportunity Assessment, By Application , 2021 & 2031F | 
| 9.2 Thailand Social Media Analytics Market Opportunity Assessment, By Component, 2021 & 2031F | 
| 9.3 Thailand Social Media Analytics Market Opportunity Assessment, By Analytics Type, 2021 & 2031F | 
| 9.4 Thailand Social Media Analytics Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F | 
| 9.5 Thailand Social Media Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F | 
| 9.6 Thailand Social Media Analytics Market Opportunity Assessment, By Vertical, 2021 & 2031F | 
| 10 Thailand Social Media Analytics Market - Competitive Landscape | 
| 10.1 Thailand Social Media Analytics Market Revenue Share, By Companies, 2024 | 
| 10.2 Thailand Social Media Analytics Market Competitive Benchmarking, By Operating and Technical Parameters | 
| 11 Company Profiles | 
| 12 Recommendations | 
| 13 Disclaimer |