| Product Code: ETC217585 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend in the spaghetti market showed a growth rate of 1.85% from 2023 to 2024, with a compound annual growth rate (CAGR) of 16.94% from 2020 to 2024. This notable CAGR indicates sustained market stability and consistent demand for imported spaghetti products in Thailand.
By 2027, Thailand's Spaghetti market is forecasted to achieve a growing growth rate of 6.42%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

Thailand`s Spaghetti Market reflects the global influence on the country`s culinary scene. While Thai cuisine remains a favorite, spaghetti and Italian pasta dishes have gained immense popularity. The market includes a wide range of pasta shapes, sauces, and flavors, appealing to a diverse customer base. The growth in Italian restaurants and the trend of fusion cuisine contribute to the thriving spaghetti market.
The Thailand spaghetti market is thriving due to various driving factors. Firstly, the influence of Western cuisine and the popularity of Italian dishes have led to an increased consumption of spaghetti in the country. The convenience and versatility of spaghetti make it a favorite choice for home-cooked meals. Additionally, the expansion of the foodservice sector, including restaurants and cafes, has further contributed to the market`s growth, as spaghetti dishes are commonly featured on menus. Health-conscious consumers are also driving the demand for whole wheat and gluten-free spaghetti options. Furthermore, the growing trend of cooking and dining at home, especially during the COVID-19 pandemic, has led to a surge in sales of spaghetti as a staple pantry item.
The Thailand Spaghetti Market faces several challenges. Firstly, there`s strong competition from local and international pasta brands, making it difficult for new entrants to establish themselves. Secondly, rising wheat prices globally can affect production costs, and any fluctuations in currency exchange rates may impact import prices. Additionally, health-conscious consumers are increasingly looking for healthier alternatives, which poses a challenge for traditional wheat-based pasta. To thrive in this market, businesses must innovate and diversify their product offerings, considering gluten-free or whole-grain options.
The Thailand Spaghetti market experienced a complex impact from COVID-19. During the early stages of the pandemic, there was a surge in demand for packaged pasta products, including spaghetti, as consumers sought convenient and long-lasting food options. However, as the economic downturn took hold, consumers started to shift towards more cost-effective choices. Some manufacturers responded by introducing affordable pasta variants and smaller packaging sizes, while others focused on promoting premium and specialty products to cater to changing consumer preferences. The market remained volatile throughout the pandemic, with demand patterns fluctuating.
In the spaghetti market, Thai President Foods Public Company Limited continues to be a dominant player, with its "Mama" brand offering spaghetti products alongside their instant noodles. Additionally, Thai Chef Food Public Company Limited also produces spaghetti products under its brand names, contributing to the market`s competitiveness.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Spaghetti Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Spaghetti Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Spaghetti Market - Industry Life Cycle |
3.4 Thailand Spaghetti Market - Porter's Five Forces |
3.5 Thailand Spaghetti Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Thailand Spaghetti Market Revenues & Volume Share, By End Use, 2021 & 2031F |
3.7 Thailand Spaghetti Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Spaghetti Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness and demand for Italian cuisine. |
4.2.2 Growing popularity of spaghetti as a convenient and versatile meal option. |
4.2.3 Tourism industry boosting the demand for international food products in Thailand. |
4.3 Market Restraints |
4.3.1 Competition from other pasta varieties and noodle dishes in the Thai market. |
4.3.2 Price fluctuations in key ingredients such as wheat and tomatoes. |
5 Thailand Spaghetti Market Trends |
6 Thailand Spaghetti Market, By Types |
6.1 Thailand Spaghetti Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Spaghetti Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Thailand Spaghetti Market Revenues & Volume, By Fresh, 2021-2031F |
6.1.4 Thailand Spaghetti Market Revenues & Volume, By Dried, 2021-2031F |
6.2 Thailand Spaghetti Market, By End Use |
6.2.1 Overview and Analysis |
6.2.2 Thailand Spaghetti Market Revenues & Volume, By Mass Market Retail, 2021-2031F |
6.2.3 Thailand Spaghetti Market Revenues & Volume, By Horeca, 2021-2031F |
6.3 Thailand Spaghetti Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Spaghetti Market Revenues & Volume, By Supermarket and Hypermarket, 2021-2031F |
6.3.3 Thailand Spaghetti Market Revenues & Volume, By Convenience Store, 2021-2031F |
6.3.4 Thailand Spaghetti Market Revenues & Volume, By Online, 2021-2031F |
6.3.5 Thailand Spaghetti Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Spaghetti Market Import-Export Trade Statistics |
7.1 Thailand Spaghetti Market Export to Major Countries |
7.2 Thailand Spaghetti Market Imports from Major Countries |
8 Thailand Spaghetti Market Key Performance Indicators |
8.1 Number of new Italian restaurants opening in Thailand. |
8.2 Household expenditure on pasta and pasta sauces. |
8.3 Number of food festivals or events featuring Italian cuisine in Thailand. |
9 Thailand Spaghetti Market - Opportunity Assessment |
9.1 Thailand Spaghetti Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Thailand Spaghetti Market Opportunity Assessment, By End Use, 2021 & 2031F |
9.3 Thailand Spaghetti Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Spaghetti Market - Competitive Landscape |
10.1 Thailand Spaghetti Market Revenue Share, By Companies, 2024 |
10.2 Thailand Spaghetti Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |