Thailand Spaghetti Market (2025-2031) Outlook | Industry, Size, Growth, Share, Trends, Companies, Forecast, Analysis, Value & Revenue

Market Forecast By Product (Fresh, Dried), By End Use (Mass Market Retail, Horeca), By Distribution Channel (Supermarket and Hypermarket, Convenience Store, Online, Others) And Competitive Landscape
Product Code: ETC217585 Publication Date: Aug 2022 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Thailand Spaghetti Market: Import Trend Analysis

Thailand import trend in the spaghetti market showed a growth rate of 1.85% from 2023 to 2024, with a compound annual growth rate (CAGR) of 16.94% from 2020 to 2024. This notable CAGR indicates sustained market stability and consistent demand for imported spaghetti products in Thailand.

Spaghetti Market: Thailand vs Top 5 Major Economies in 2027 (Asia)


By 2027, Thailand's Spaghetti market is forecasted to achieve a growing growth rate of 6.42%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

Spaghetti Market: Thailand vs Top 5 Major Economies in 2027 (Asia)

Thailand Spaghetti Market Synopsis

Thailand`s Spaghetti Market reflects the global influence on the country`s culinary scene. While Thai cuisine remains a favorite, spaghetti and Italian pasta dishes have gained immense popularity. The market includes a wide range of pasta shapes, sauces, and flavors, appealing to a diverse customer base. The growth in Italian restaurants and the trend of fusion cuisine contribute to the thriving spaghetti market.

Drivers of the Market

The Thailand spaghetti market is thriving due to various driving factors. Firstly, the influence of Western cuisine and the popularity of Italian dishes have led to an increased consumption of spaghetti in the country. The convenience and versatility of spaghetti make it a favorite choice for home-cooked meals. Additionally, the expansion of the foodservice sector, including restaurants and cafes, has further contributed to the market`s growth, as spaghetti dishes are commonly featured on menus. Health-conscious consumers are also driving the demand for whole wheat and gluten-free spaghetti options. Furthermore, the growing trend of cooking and dining at home, especially during the COVID-19 pandemic, has led to a surge in sales of spaghetti as a staple pantry item.

Challenges of the Market

The Thailand Spaghetti Market faces several challenges. Firstly, there`s strong competition from local and international pasta brands, making it difficult for new entrants to establish themselves. Secondly, rising wheat prices globally can affect production costs, and any fluctuations in currency exchange rates may impact import prices. Additionally, health-conscious consumers are increasingly looking for healthier alternatives, which poses a challenge for traditional wheat-based pasta. To thrive in this market, businesses must innovate and diversify their product offerings, considering gluten-free or whole-grain options.

COVID-19 Impact on the Market

The Thailand Spaghetti market experienced a complex impact from COVID-19. During the early stages of the pandemic, there was a surge in demand for packaged pasta products, including spaghetti, as consumers sought convenient and long-lasting food options. However, as the economic downturn took hold, consumers started to shift towards more cost-effective choices. Some manufacturers responded by introducing affordable pasta variants and smaller packaging sizes, while others focused on promoting premium and specialty products to cater to changing consumer preferences. The market remained volatile throughout the pandemic, with demand patterns fluctuating.

Key Players in the Market

In the spaghetti market, Thai President Foods Public Company Limited continues to be a dominant player, with its "Mama" brand offering spaghetti products alongside their instant noodles. Additionally, Thai Chef Food Public Company Limited also produces spaghetti products under its brand names, contributing to the market`s competitiveness.

Key Highlights of the Report:

  • Thailand Spaghetti Market Outlook
  • Market Size of Thailand Spaghetti Market, 2024
  • Forecast of Thailand Spaghetti Market, 2031
  • Historical Data and Forecast of Thailand Spaghetti Revenues & Volume for the Period 2021-2031
  • Thailand Spaghetti Market Trend Evolution
  • Thailand Spaghetti Market Drivers and Challenges
  • Thailand Spaghetti Price Trends
  • Thailand Spaghetti Porter's Five Forces
  • Thailand Spaghetti Industry Life Cycle
  • Historical Data and Forecast of Thailand Spaghetti Market Revenues & Volume By Product for the Period 2021-2031
  • Historical Data and Forecast of Thailand Spaghetti Market Revenues & Volume By Fresh for the Period 2021-2031
  • Historical Data and Forecast of Thailand Spaghetti Market Revenues & Volume By Dried for the Period 2021-2031
  • Historical Data and Forecast of Thailand Spaghetti Market Revenues & Volume By End Use for the Period 2021-2031
  • Historical Data and Forecast of Thailand Spaghetti Market Revenues & Volume By Mass Market Retail for the Period 2021-2031
  • Historical Data and Forecast of Thailand Spaghetti Market Revenues & Volume By Horeca for the Period 2021-2031
  • Historical Data and Forecast of Thailand Spaghetti Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Thailand Spaghetti Market Revenues & Volume By Supermarket and Hypermarket for the Period 2021-2031
  • Historical Data and Forecast of Thailand Spaghetti Market Revenues & Volume By Convenience Store for the Period 2021-2031
  • Historical Data and Forecast of Thailand Spaghetti Market Revenues & Volume By Online for the Period 2021-2031
  • Historical Data and Forecast of Thailand Spaghetti Market Revenues & Volume By Others for the Period 2021-2031
  • Thailand Spaghetti Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By End Use
  • Market Opportunity Assessment By Distribution Channel
  • Thailand Spaghetti Top Companies Market Share
  • Thailand Spaghetti Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Spaghetti Company Profiles
  • Thailand Spaghetti Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand Spaghetti Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Spaghetti Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Spaghetti Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Spaghetti Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Spaghetti Market - Industry Life Cycle

3.4 Thailand Spaghetti Market - Porter's Five Forces

3.5 Thailand Spaghetti Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 Thailand Spaghetti Market Revenues & Volume Share, By End Use, 2021 & 2031F

3.7 Thailand Spaghetti Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Thailand Spaghetti Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing consumer awareness and demand for Italian cuisine.

4.2.2 Growing popularity of spaghetti as a convenient and versatile meal option.

4.2.3 Tourism industry boosting the demand for international food products in Thailand.

4.3 Market Restraints

4.3.1 Competition from other pasta varieties and noodle dishes in the Thai market.

4.3.2 Price fluctuations in key ingredients such as wheat and tomatoes.

5 Thailand Spaghetti Market Trends

6 Thailand Spaghetti Market, By Types

6.1 Thailand Spaghetti Market, By Product

6.1.1 Overview and Analysis

6.1.2 Thailand Spaghetti Market Revenues & Volume, By Product, 2021-2031F

6.1.3 Thailand Spaghetti Market Revenues & Volume, By Fresh, 2021-2031F

6.1.4 Thailand Spaghetti Market Revenues & Volume, By Dried, 2021-2031F

6.2 Thailand Spaghetti Market, By End Use

6.2.1 Overview and Analysis

6.2.2 Thailand Spaghetti Market Revenues & Volume, By Mass Market Retail, 2021-2031F

6.2.3 Thailand Spaghetti Market Revenues & Volume, By Horeca, 2021-2031F

6.3 Thailand Spaghetti Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Thailand Spaghetti Market Revenues & Volume, By Supermarket and Hypermarket, 2021-2031F

6.3.3 Thailand Spaghetti Market Revenues & Volume, By Convenience Store, 2021-2031F

6.3.4 Thailand Spaghetti Market Revenues & Volume, By Online, 2021-2031F

6.3.5 Thailand Spaghetti Market Revenues & Volume, By Others, 2021-2031F

7 Thailand Spaghetti Market Import-Export Trade Statistics

7.1 Thailand Spaghetti Market Export to Major Countries

7.2 Thailand Spaghetti Market Imports from Major Countries

8 Thailand Spaghetti Market Key Performance Indicators

8.1 Number of new Italian restaurants opening in Thailand.

8.2 Household expenditure on pasta and pasta sauces.

8.3 Number of food festivals or events featuring Italian cuisine in Thailand.

9 Thailand Spaghetti Market - Opportunity Assessment

9.1 Thailand Spaghetti Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 Thailand Spaghetti Market Opportunity Assessment, By End Use, 2021 & 2031F

9.3 Thailand Spaghetti Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Thailand Spaghetti Market - Competitive Landscape

10.1 Thailand Spaghetti Market Revenue Share, By Companies, 2024

10.2 Thailand Spaghetti Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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