Product Code: ETC4467386 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Sports Technology market in Thailand is growing as technology-driven innovations are transforming sports and fitness activities. Wearable devices, data analytics, and virtual coaching are enhancing the sports experience.
The Sports Technology market in Thailand is witnessing substantial growth, propelled by the convergence of technology and sports for performance optimization and fan engagement. AI applications, such as player performance analytics, injury prevention, and immersive fan experiences, are driving innovation in the sports industry. Increasing investments in sports technology, coupled with a growing sports culture in Thailand, contribute to the expansion of this market as stakeholders recognize the potential of AI to revolutionize training methodologies and fan interactions.
The Thailand Sports Technology market faces challenges related to user adoption, data privacy, and the integration of technology into traditional sports practices. Balancing the desire for innovation with concerns about the impact of technology on the authenticity of sports experiences poses challenges. Additionally, addressing data security and privacy concerns in sports-related technologies, such as wearable devices, requires robust regulatory frameworks. Ensuring inclusivity and accessibility of sports technology across different demographics is crucial for widespread adoption. Collaborative efforts between sports organizations, technology developers, and regulatory bodies are necessary to navigate these challenges and foster the responsible growth of sports technology in Thailand.
The Sports Technology market in Thailand showcased resilience during the COVID-19 pandemic as the sports and fitness industry embraced technology for remote training and engagement. The demand for sports technology solutions, including virtual training and analytics tools, surged. Challenges related to disrupted sports events influenced market dynamics. However, companies in this sector adapted by introducing innovative technologies to enhance the at-home sports experience. The market demonstrated resilience by contributing to the transformation of the sports and fitness landscape in a changing world.
Enhancing athletic performance and fan engagement, key players such as Catapult Sports and Hawk-Eye Innovations significantly contribute to the Sports Technology market in Thailand. Catapult Sports is a sports technology company offering athlete tracking solutions that impact areas like performance analysis, injury prevention, and sports science in Thailand. Hawk-Eye Innovations, a sports technology provider, engages in ball tracking and officiating technologies, influencing sectors such as tennis, cricket, and soccer in Thailand. These companies play a crucial role in advancing Sports Technology for data-driven insights and immersive fan experiences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Sports Technology Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Sports Technology Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Sports Technology Market - Industry Life Cycle |
3.4 Thailand Sports Technology Market - Porter's Five Forces |
3.5 Thailand Sports Technology Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.6 Thailand Sports Technology Market Revenues & Volume Share, By Sport, 2021 & 2031F |
3.7 Thailand Sports Technology Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Thailand Sports Technology Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of wearable technology in sports and fitness activities |
4.2.2 Growing interest in health and wellness among the Thai population |
4.2.3 Rising demand for advanced sports equipment and technologies |
4.2.4 Government initiatives to promote sports and fitness activities in Thailand |
4.3 Market Restraints |
4.3.1 High initial costs associated with sports technology products |
4.3.2 Limited awareness and understanding of the benefits of sports technology among consumers |
4.3.3 Lack of skilled professionals to support the implementation and maintenance of sports technology solutions |
5 Thailand Sports Technology Market Trends |
6 Thailand Sports Technology Market, By Types |
6.1 Thailand Sports Technology Market, By Technology |
6.1.1 Overview and Analysis |
6.1.2 Thailand Sports Technology Market Revenues & Volume, By Technology, 2021-2031F |
6.1.3 Thailand Sports Technology Market Revenues & Volume, By Devices, 2021-2031F |
6.1.4 Thailand Sports Technology Market Revenues & Volume, By Smart Stadiums, 2021-2031F |
6.1.5 Thailand Sports Technology Market Revenues & Volume, By Sports Analytics, 2021-2031F |
6.1.6 Thailand Sports Technology Market Revenues & Volume, By Esports, 2021-2031F |
6.2 Thailand Sports Technology Market, By Sport |
6.2.1 Overview and Analysis |
6.2.2 Thailand Sports Technology Market Revenues & Volume, By Soccer, 2021-2031F |
6.2.3 Thailand Sports Technology Market Revenues & Volume, By Baseball, 2021-2031F |
6.2.4 Thailand Sports Technology Market Revenues & Volume, By Basketball, 2021-2031F |
6.2.5 Thailand Sports Technology Market Revenues & Volume, By Ice Hockey, 2021-2031F |
6.2.6 Thailand Sports Technology Market Revenues & Volume, By American Football/Rugby, 2021-2031F |
6.2.7 Thailand Sports Technology Market Revenues & Volume, By Tennis, 2021-2031F |
6.2.8 Thailand Sports Technology Market Revenues & Volume, By Others, 2021-2031F |
6.2.9 Thailand Sports Technology Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Sports Technology Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Thailand Sports Technology Market Revenues & Volume, By Sports Associations, 2021-2031F |
6.3.3 Thailand Sports Technology Market Revenues & Volume, By Clubs, 2021-2031F |
6.3.4 Thailand Sports Technology Market Revenues & Volume, By Leagues, 2021-2031F |
6.3.5 Thailand Sports Technology Market Revenues & Volume, By Athletes, 2021-2031F |
6.3.6 Thailand Sports Technology Market Revenues & Volume, By Coaches, 2021-2031F |
7 Thailand Sports Technology Market Import-Export Trade Statistics |
7.1 Thailand Sports Technology Market Export to Major Countries |
7.2 Thailand Sports Technology Market Imports from Major Countries |
8 Thailand Sports Technology Market Key Performance Indicators |
8.1 Percentage increase in the number of sports technology startups in Thailand |
8.2 Average time spent on sports and fitness activities per capita |
8.3 Number of partnerships between sports technology companies and local sports organizations |
9 Thailand Sports Technology Market - Opportunity Assessment |
9.1 Thailand Sports Technology Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.2 Thailand Sports Technology Market Opportunity Assessment, By Sport, 2021 & 2031F |
9.3 Thailand Sports Technology Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Thailand Sports Technology Market - Competitive Landscape |
10.1 Thailand Sports Technology Market Revenue Share, By Companies, 2024 |
10.2 Thailand Sports Technology Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |