Product Code: ETC218725 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Spreads Market is likely to experience consistent growth rate gains over the period 2025 to 2029. From 3.51% in 2025, the growth rate steadily ascends to 12.21% in 2029.
By 2027, Thailand's Spreads market is forecasted to achieve a stable growth rate of 4.88%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.
The Thailand spreads market offers a variety of products, including jams, peanut butter, and chocolate spreads. These products are commonly consumed as breakfast condiments or snack options. Health-conscious consumers are driving demand for spreads made from natural ingredients and those with reduced sugar content. Both local and international brands are actively participating in this competitive market, providing consumers with a wide range of choices.
The Thailand Spreads market is growing due to the increasing demand for versatile and convenient food products. Spreads such as peanut butter, chocolate spreads, and fruit preserves are favored for their versatility in sandwiches, snacks, and baking. The market is witnessing innovation with healthier spread options, including those with reduced sugar, organic ingredients, and nut-based alternatives. The trend of at-home breakfast and snack preparation is also contributing to the market`s growth.
The Spreads market faces competition from both domestic and international brands, making it crucial for local manufacturers to maintain product quality and develop unique flavors and formulations to stand out in the market.
The COVID-19 pandemic significantly affected the Thailand Spreads Market. As lockdowns were implemented and consumers spent more time at home, the demand for spreads such as peanut butter, jam, and chocolate spread surged. However, supply chain disruptions and reduced disposable income led to some consumers opting for lower-priced alternatives. Manufacturers also faced challenges in sourcing raw materials and ensuring production continuity. Online sales of spreads saw a remarkable increase as people turned to e-commerce for their grocery needs during lockdowns. In the post-pandemic era, the market is expected to stabilize as consumer preferences shift back to a more balanced mix of home and away-from-home consumption.
The Thailand spreads market features a mix of local and international players. Kraft Heinz Company is a major international player with a diverse range of spreads, including peanut butter and cheese spreads. Betagro Public Company Limited, a Thai conglomerate, has made a notable impact with its spreadable products like chicken spreads and p?t?s. Additionally, Ornate Ocean Co., Ltd. has gained recognition for its premium seafood spreads, catering to the discerning tastes of Thai consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Spreads Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Spreads Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Spreads Market - Industry Life Cycle |
3.4 Thailand Spreads Market - Porter's Five Forces |
3.5 Thailand Spreads Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Spreads Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Spreads Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a shift towards healthier spread options |
4.2.2 Growing demand for convenience food products in Thailand |
4.2.3 Rising disposable income levels in the country driving the consumption of premium spreads |
4.3 Market Restraints |
4.3.1 Price volatility of key ingredients used in spreads production |
4.3.2 Regulatory challenges related to food safety standards and labeling requirements in Thailand |
5 Thailand Spreads Market Trends |
6 Thailand Spreads Market, By Types |
6.1 Thailand Spreads Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Spreads Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Spreads Market Revenues & Volume, By Jam, 2021-2031F |
6.1.4 Thailand Spreads Market Revenues & Volume, By Chocolate spreads, 2021-2031F |
6.1.5 Thailand Spreads Market Revenues & Volume, By Peanut Butter, 2021-2031F |
6.1.6 Thailand Spreads Market Revenues & Volume, By Syrup, 2021-2031F |
6.1.7 Thailand Spreads Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Spreads Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Spreads Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.3 Thailand Spreads Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.4 Thailand Spreads Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.5 Thailand Spreads Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Spreads Market Import-Export Trade Statistics |
7.1 Thailand Spreads Market Export to Major Countries |
7.2 Thailand Spreads Market Imports from Major Countries |
8 Thailand Spreads Market Key Performance Indicators |
8.1 Consumer engagement with digital marketing campaigns for spreads |
8.2 Percentage of market share held by premium spread products |
8.3 Rate of new product launches and innovations in the spreads market |
9 Thailand Spreads Market - Opportunity Assessment |
9.1 Thailand Spreads Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Spreads Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Spreads Market - Competitive Landscape |
10.1 Thailand Spreads Market Revenue Share, By Companies, 2024 |
10.2 Thailand Spreads Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |