| Product Code: ETC418521 | Publication Date: Oct 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend for superfood powders in 2024 experienced a decline of -45.39% compared to the previous year, with a compound annual growth rate (CAGR) of -3.6% from 2020 to 2024. This negative momentum may be attributed to shifts in consumer preferences or changes in trade policies impacting the market stability.
The Thailand Superfood Powders market is reflective of global health and wellness trends, with consumers increasingly seeking nutrient-dense, plant-based foods. Superfood powders, packed with vitamins, minerals, and antioxidants, have gained popularity in the country. These powders are used in smoothies, beverages, and recipes to enhance nutritional intake. Thai producers are capitalizing on the abundance of local superfoods, such as moringa, turmeric, and spirulina, to create diverse superfood powder offerings. As health-conscious consumers prioritize holistic well-being, the superfood powders market in Thailand is expected to experience continued growth.
The superfood powders market in Thailand is driven by the rising health and wellness trend. Consumers are increasingly looking for convenient ways to incorporate nutrition-packed superfoods into their diets. Superfood powders, rich in vitamins, minerals, and antioxidants, offer a convenient solution. Additionally, the market is influenced by a growing awareness of the benefits of traditional Thai superfoods like moringa and turmeric, which have gained global recognition for their health-promoting properties.
The superfood powders market in Thailand faces challenges related to product sourcing and quality control. Ensuring a consistent supply of high-quality superfood ingredients can be affected by weather patterns and global supply chain disruptions. Market players must also address consumer skepticism and misinformation regarding superfood health claims. Regulatory compliance in labeling and health claims further adds complexity to the market.
The superfood powders market in Thailand witnessed a notable shift in consumer preferences during the pandemic. With a heightened focus on health and well-being, there was an initial surge in demand for superfood powders. Consumers sought products rich in immunity-boosting nutrients. However, the economic impact of the pandemic led to changes in purchasing behavior, with some consumers cutting back on premium products. The market adjusted by diversifying product offerings and catering to a wider range of budgets.
The Thailand superfood powders market boasts companies like Thai Superfoods Ltd. and NutraVita Thailand Co., Ltd. These firms have made significant contributions to the health and wellness sector by producing a range of superfood powders. Their focus on natural and nutritious ingredients has positioned them as leaders in this growing market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Superfood Powders Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Superfood Powders Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Superfood Powders Market - Industry Life Cycle |
3.4 Thailand Superfood Powders Market - Porter's Five Forces |
3.5 Thailand Superfood Powders Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Thailand Superfood Powders Market Revenues & Volume Share, By Distribution Channels, 2021 & 2031F |
4 Thailand Superfood Powders Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and wellness among Thai consumers |
4.2.2 Growing demand for natural and organic products |
4.2.3 Rising disposable income leading to higher spending on premium food products |
4.3 Market Restraints |
4.3.1 Lack of awareness about superfood powders and their benefits |
4.3.2 Price sensitivity among price-conscious consumers |
4.3.3 Limited distribution channels for superfood powders in Thailand |
5 Thailand Superfood Powders Market Trends |
6 Thailand Superfood Powders Market, By Types |
6.1 Thailand Superfood Powders Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Superfood Powders Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Thailand Superfood Powders Market Revenues & Volume, By Conventional, 2021-2031F |
6.1.4 Thailand Superfood Powders Market Revenues & Volume, By Organic, 2021-2031F |
6.2 Thailand Superfood Powders Market, By Distribution Channels |
6.2.1 Overview and Analysis |
6.2.2 Thailand Superfood Powders Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 Thailand Superfood Powders Market Revenues & Volume, By Offline, 2021-2031F |
7 Thailand Superfood Powders Market Import-Export Trade Statistics |
7.1 Thailand Superfood Powders Market Export to Major Countries |
7.2 Thailand Superfood Powders Market Imports from Major Countries |
8 Thailand Superfood Powders Market Key Performance Indicators |
8.1 Number of new product launches in the superfood powders segment |
8.2 Growth in online sales of superfood powders |
8.3 Number of partnerships with local retailers for increasing distribution reach |
9 Thailand Superfood Powders Market - Opportunity Assessment |
9.1 Thailand Superfood Powders Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Thailand Superfood Powders Market Opportunity Assessment, By Distribution Channels, 2021 & 2031F |
10 Thailand Superfood Powders Market - Competitive Landscape |
10.1 Thailand Superfood Powders Market Revenue Share, By Companies, 2024 |
10.2 Thailand Superfood Powders Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |