| Product Code: ETC10867887 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Thailand import trend in the supplements market showed a notable growth rate of 23.04% from 2023 to 2024, following a compound annual growth rate (CAGR) of -5.26% from 2020 to 2024. This significant upturn can be attributed to a shifting demand towards health and wellness products, reflecting a market recovery post-pandemic challenges.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Supplements Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Supplements Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Supplements Market - Industry Life Cycle |
3.4 Thailand Supplements Market - Porter's Five Forces |
3.5 Thailand Supplements Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Thailand Supplements Market Revenues & Volume Share, By Form, 2022 & 2032F |
3.7 Thailand Supplements Market Revenues & Volume Share, By Consumer Group, 2022 & 2032F |
3.8 Thailand Supplements Market Revenues & Volume Share, By Function, 2022 & 2032F |
4 Thailand Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness and growing focus on preventive healthcare among consumers in Thailand. |
4.2.2 Rising disposable income levels leading to higher spending on health and wellness products, including supplements. |
4.2.3 Expansion of e-commerce platforms providing easier access to a wide range of supplements to consumers in Thailand. |
4.3 Market Restraints |
4.3.1 Lack of clear regulations and standards in the supplements market in Thailand, leading to concerns about product quality and safety. |
4.3.2 Limited consumer awareness about the benefits and proper usage of supplements, resulting in lower adoption rates. |
5 Thailand Supplements Market Trends |
6 Thailand Supplements Market, By Types |
6.1 Thailand Supplements Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Supplements Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Thailand Supplements Market Revenues & Volume, By Vitamins & Minerals, 2022 - 2032F |
6.1.4 Thailand Supplements Market Revenues & Volume, By Proteins & Amino Acids, 2022 - 2032F |
6.2 Thailand Supplements Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Thailand Supplements Market Revenues & Volume, By Capsules, 2022 - 2032F |
6.2.3 Thailand Supplements Market Revenues & Volume, By Tablets, 2022 - 2032F |
6.3 Thailand Supplements Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Thailand Supplements Market Revenues & Volume, By Infants, 2022 - 2032F |
6.3.3 Thailand Supplements Market Revenues & Volume, By Adults, 2022 - 2032F |
6.4 Thailand Supplements Market, By Function |
6.4.1 Overview and Analysis |
6.4.2 Thailand Supplements Market Revenues & Volume, By Bone Health, 2022 - 2032F |
6.4.3 Thailand Supplements Market Revenues & Volume, By Immunity Boosting, 2022 - 2032F |
7 Thailand Supplements Market Import-Export Trade Statistics |
7.1 Thailand Supplements Market Export to Major Countries |
7.2 Thailand Supplements Market Imports from Major Countries |
8 Thailand Supplements Market Key Performance Indicators |
8.1 Percentage of the population engaged in regular physical activities or fitness programs. |
8.2 Number of health and wellness events or expos held in Thailand showcasing supplements and related products. |
8.3 Growth in the number of health-conscious social media influencers or bloggers promoting supplements and healthy lifestyles. |
9 Thailand Supplements Market - Opportunity Assessment |
9.1 Thailand Supplements Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Thailand Supplements Market Opportunity Assessment, By Form, 2022 & 2032F |
9.3 Thailand Supplements Market Opportunity Assessment, By Consumer Group, 2022 & 2032F |
9.4 Thailand Supplements Market Opportunity Assessment, By Function, 2022 & 2032F |
10 Thailand Supplements Market - Competitive Landscape |
10.1 Thailand Supplements Market Revenue Share, By Companies, 2025 |
10.2 Thailand Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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