Product Code: ETC4401026 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Text analytics is gaining prominence in Thailand as organizations recognize the value of extracting insights from unstructured text data. The Thailand Text Analytics market is growing, driven by applications in sentiment analysis, customer feedback, and content categorization.
The Thailand Text Analytics market is witnessing substantial growth, driven by the analysis of unstructured text data from various sources, including social media, customer feedback, and documents. Text Analytics solutions use natural language processing and machine learning to extract meaningful insights from textual data. The market growth is fueled by the increasing volume of unstructured data, the desire for sentiment analysis, and the recognition of Text Analytics as a key technology for understanding customer opinions and market trends. As Thailand organizations seek to derive insights from diverse data sources, the Text Analytics market is expected to be a crucial facilitator of understanding and leveraging unstructured textual information.
Text analytics faces challenges in processing unstructured data and extracting meaningful insights from textual content. The diversity of languages and writing styles in a multilingual context like Thailand poses additional complexities. Overcoming language barriers and ensuring the accuracy of sentiment analysis and entity recognition are ongoing challenges in the text analytics market.
The Text Analytics market in Thailand saw significant growth during the COVID-19 pandemic as organizations sought to extract valuable insights from unstructured textual data sources. With the increased volume of text data from sources such as social media, customer reviews, and documents, the demand for text analytics solutions surged. The market responded by offering tools that use natural language processing and machine learning to analyze and extract meaningful information from text, supporting organizations in sentiment analysis, content categorization, and entity recognition. In the era of unstructured data intelligence, the Text Analytics market in Thailand continues to be a critical enabler, helping organizations derive actionable insights from the wealth of textual information.
DTAC and True Corporation are pivotal players in the Thailand Text Analytics market. These companies offer text analytics solutions that analyze unstructured textual data to extract meaningful insights. By applying natural language processing and machine learning techniques, these solutions support organizations in Thailand in understanding customer feedback, sentiment analysis, and deriving actionable intelligence from textual data.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Text Analytics Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Text Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Text Analytics Market - Industry Life Cycle |
3.4 Thailand Text Analytics Market - Porter's Five Forces |
3.5 Thailand Text Analytics Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 Thailand Text Analytics Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 Thailand Text Analytics Market Revenues & Volume Share, By Deployment Model, 2021 & 2031F |
3.8 Thailand Text Analytics Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
3.9 Thailand Text Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
4 Thailand Text Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of big data analytics in various industries in Thailand |
4.2.2 Growing demand for sentiment analysis and social media monitoring |
4.2.3 Rising focus on enhancing customer experience and engagement through text analytics solutions |
4.3 Market Restraints |
4.3.1 Data privacy and security concerns hindering adoption of text analytics tools |
4.3.2 Lack of skilled professionals proficient in text analytics technologies in Thailand |
4.3.3 High initial investment and ongoing maintenance costs associated with text analytics solutions |
5 Thailand Text Analytics Market Trends |
6 Thailand Text Analytics Market, By Types |
6.1 Thailand Text Analytics Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Thailand Text Analytics Market Revenues & Volume, By Component , 2021-2031F |
6.1.3 Thailand Text Analytics Market Revenues & Volume, By Software, 2021-2031F |
6.1.4 Thailand Text Analytics Market Revenues & Volume, By Services, 2021-2031F |
6.2 Thailand Text Analytics Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Text Analytics Market Revenues & Volume, By Customer experience management, 2021-2031F |
6.2.3 Thailand Text Analytics Market Revenues & Volume, By Marketing management, 2021-2031F |
6.2.4 Thailand Text Analytics Market Revenues & Volume, By Governance, risk, and compliance management, 2021-2031F |
6.2.5 Thailand Text Analytics Market Revenues & Volume, By Document management, 2021-2031F |
6.2.6 Thailand Text Analytics Market Revenues & Volume, By Workforce management, 2021-2031F |
6.2.7 Thailand Text Analytics Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Text Analytics Market, By Deployment Model |
6.3.1 Overview and Analysis |
6.3.2 Thailand Text Analytics Market Revenues & Volume, By On-premises, 2021-2031F |
6.3.3 Thailand Text Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.4 Thailand Text Analytics Market, By Industry Vertical |
6.4.1 Overview and Analysis |
6.4.2 Thailand Text Analytics Market Revenues & Volume, By Banking, Financial Services, and Insurance (BFSI), 2021-2031F |
6.4.3 Thailand Text Analytics Market Revenues & Volume, By Telecommunications and Information Technology (IT), 2021-2031F |
6.4.4 Thailand Text Analytics Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.4.5 Thailand Text Analytics Market Revenues & Volume, By Healthcare and life sciences, 2021-2031F |
6.4.6 Thailand Text Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.4.7 Thailand Text Analytics Market Revenues & Volume, By Government and defense, 2021-2031F |
6.4.8 Thailand Text Analytics Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.4.9 Thailand Text Analytics Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.5 Thailand Text Analytics Market, By Organization Size |
6.5.1 Overview and Analysis |
6.5.2 Thailand Text Analytics Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.5.3 Thailand Text Analytics Market Revenues & Volume, By Small and Medium-sized Enterprises (SMEs), 2021-2031F |
7 Thailand Text Analytics Market Import-Export Trade Statistics |
7.1 Thailand Text Analytics Market Export to Major Countries |
7.2 Thailand Text Analytics Market Imports from Major Countries |
8 Thailand Text Analytics Market Key Performance Indicators |
8.1 Customer retention rate |
8.2 Sentiment analysis accuracy rate |
8.3 Text analytics software adoption rate in key industries in Thailand |
9 Thailand Text Analytics Market - Opportunity Assessment |
9.1 Thailand Text Analytics Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 Thailand Text Analytics Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 Thailand Text Analytics Market Opportunity Assessment, By Deployment Model, 2021 & 2031F |
9.4 Thailand Text Analytics Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
9.5 Thailand Text Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
10 Thailand Text Analytics Market - Competitive Landscape |
10.1 Thailand Text Analytics Market Revenue Share, By Companies, 2024 |
10.2 Thailand Text Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |