Product Code: ETC350065 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Tissue Paper Market is poised for steady growth rate improvements from 2025 to 2029. From 4.08% in 2025, the growth rate steadily ascends to 13.93% in 2029.
By 2027, the Tissue Paper market in Thailand is anticipated to reach a growth rate of 5.61%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.
The tissue paper market in Thailand has witnessed consistent growth, driven by factors such as changing consumer preferences, urbanization, and increased hygiene awareness. Tissue paper products like facial tissues, toilet paper, and paper towels are essential in households, commercial establishments, and public facilities. The market is characterized by both domestic and international manufacturers offering a wide range of products. Sustainability and eco-friendly packaging are becoming important considerations in the tissue paper market as consumers and businesses seek environmentally responsible solutions.
The Thailand tissue paper market is experiencing continuous growth, driven by changing consumer lifestyles and hygiene awareness. Tissue paper products, such as facial tissues, toilet paper, and paper towels, are essential items in daily life. The COVID-19 pandemic has heightened the importance of hygiene, leading to an increased demand for tissue paper products. Additionally, the hospitality and foodservice sectors rely on tissue paper for sanitary purposes, further fueling market expansion.
The Thailand tissue paper market confronts several challenges. Rising raw material costs, including pulp and energy, can affect production costs and pricing. Competition is intense among both local and international tissue paper manufacturers, leading to pricing pressures. Sustainability concerns, such as deforestation and environmental impact, require market players to adopt eco-friendly practices. Meeting hygiene and quality standards is crucial in this market, which necessitates investments in quality control and R&D. Furthermore, fluctuations in consumer demand, influenced by economic conditions and lifestyle changes, can affect market stability.
The tissue paper market in Thailand experienced fluctuations during the pandemic. Initially, panic buying led to a surge in demand for tissue products. However, as supply chains were disrupted and consumers became more price-sensitive, manufacturers faced challenges in meeting demand. The market adapted by diversifying product offerings and focusing on online sales channels to ensure product availability and reach consumers during lockdowns.
Major players in the Thailand tissue paper market include companies like SCG Packaging Public Company Limited, Nippon Paper Crecia Co., Ltd., and Siam Paper Industry Co., Ltd. These companies are leaders in the production and distribution of tissue paper products in Thailand, serving both consumer and industrial markets.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Tissue Paper Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Tissue Paper Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Tissue Paper Market - Industry Life Cycle |
3.4 Thailand Tissue Paper Market - Porter's Five Forces |
3.5 Thailand Tissue Paper Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 Thailand Tissue Paper Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Thailand Tissue Paper Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Tissue Paper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and sanitation practices |
4.2.2 Growth in the hospitality and tourism industry leading to higher demand for tissue paper products |
4.2.3 Rising disposable income and changing lifestyle preferences towards convenience products |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices affecting production costs |
4.3.2 Environmental concerns leading to a shift towards eco-friendly alternatives |
4.3.3 Intense competition among key market players leading to pricing pressures |
5 Thailand Tissue Paper Market Trends |
6 Thailand Tissue Paper Market, By Types |
6.1 Thailand Tissue Paper Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Thailand Tissue Paper Market Revenues & Volume, By Application, 2021-2031F |
6.1.3 Thailand Tissue Paper Market Revenues & Volume, By At Home, 2021-2031F |
6.1.4 Thailand Tissue Paper Market Revenues & Volume, By Away From Home, 2021-2031F |
6.2 Thailand Tissue Paper Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Tissue Paper Market Revenues & Volume, By Paper Tissues, 2021-2031F |
6.2.3 Thailand Tissue Paper Market Revenues & Volume, By Wet Wipes, 2021-2031F |
6.2.4 Thailand Tissue Paper Market Revenues & Volume, By Facial Tissue, 2021-2031F |
6.2.5 Thailand Tissue Paper Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Tissue Paper Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Tissue Paper Market Revenues & Volume, By Offline, 2021-2031F |
6.3.3 Thailand Tissue Paper Market Revenues & Volume, By Online, 2021-2031F |
7 Thailand Tissue Paper Market Import-Export Trade Statistics |
7.1 Thailand Tissue Paper Market Export to Major Countries |
7.2 Thailand Tissue Paper Market Imports from Major Countries |
8 Thailand Tissue Paper Market Key Performance Indicators |
8.1 Percentage increase in the adoption of tissue paper products in commercial establishments |
8.2 Growth rate of tissue paper consumption in the healthcare sector |
8.3 Number of new product innovations in the tissue paper market |
8.4 Expansion of distribution channels for tissue paper products |
8.5 Improvement in production efficiency and reduction in waste generation |
9 Thailand Tissue Paper Market - Opportunity Assessment |
9.1 Thailand Tissue Paper Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 Thailand Tissue Paper Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.3 Thailand Tissue Paper Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Tissue Paper Market - Competitive Landscape |
10.1 Thailand Tissue Paper Market Revenue Share, By Companies, 2024 |
10.2 Thailand Tissue Paper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |