Thailand Tobacco Market (2025-2031) Outlook | Share, Size, Value, Growth, Trends, Revenue, Companies, Industry, Forecast & Analysis

Market Forecast By Product (Smokeless, Cigarettes, Cigar & Cigarillos, Next Generation Products, Waterpipes), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC227725 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Thailand Tobacco Market Size Growth Rate


The Thailand Tobacco Market is likely to experience consistent growth rate gains over the period 2025 to 2029. From 1.88% in 2025, the growth rate steadily ascends to 5.81% in 2029.

Thailand Tobacco Market Growth Rate

Tobacco Market: Thailand vs Top 5 Major Economies in 2027 (Asia)


In the Asia region, the Tobacco market in Thailand is projected to expand at a stable growth rate of 2.36% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

Tobacco Market: Thailand vs Top 5 Major Economies in 2027 (Asia)

Thailand Tobacco Market Synopsis

The Thailand tobacco market is a significant sector within the country`s economy. Despite various anti-smoking campaigns and government regulations to curb tobacco use, the market remains robust. Major international tobacco companies operate in Thailand, offering a wide range of tobacco products. Cigarettes are the dominant product in this market, with various brands and flavors catering to diverse consumer preferences. Additionally, smokeless tobacco products and e-cigarettes have gained popularity among certain demographics.

Drivers of the Market

The Thailand Tobacco market is driven by a combination of factors, including changing consumer preferences, government regulations, and social awareness campaigns. Thailand has implemented stringent tobacco control policies, including higher taxes on tobacco products, graphic warning labels, and smoking bans in public places. These measures have led to a decline in the overall tobacco consumption in the country. However, the market remains significant due to the presence of a sizable population of smokers and a growing market for smokeless tobacco products. Moreover, tobacco companies are continually innovating to adapt to changing consumer preferences, introducing reduced-risk products and alternative nicotine delivery systems.

Challenges of the Market

The Thailand Tobacco Market confronts stringent government regulations on tobacco advertising and packaging, which can affect brand visibility. There is also a growing health awareness among consumers, leading to a decline in tobacco consumption. Illicit tobacco trade and smuggling pose significant challenges, impacting revenue for legal tobacco manufacturers.

COVID-19 Impact on the Market

The Thailand tobacco market experienced a significant impact due to the COVID-19 pandemic. As governments worldwide imposed strict lockdowns and social distancing measures, consumers` lifestyles and purchasing patterns changed dramatically. The tobacco market faced a decline in sales, primarily attributed to reduced social interactions, limited access to public spaces like bars and restaurants, and heightened health concerns among consumers. Additionally, increased awareness of the health risks associated with smoking further deterred potential buyers.

Key Players in the Market

The Thailand Tobacco market is primarily driven by ThaiTobacco Group, one of the largest tobacco companies in the country, known for its diverse portfolio of cigarette brands. They have a significant presence in both domestic and international markets. Another major player is GlobalSmokes Ltd., focusing on premium and specialty tobacco products.

Key Highlights of the Report:

  • Thailand Tobacco Market Outlook
  • Market Size of Thailand Tobacco Market, 2024
  • Forecast of Thailand Tobacco Market, 2031
  • Historical Data and Forecast of Thailand Tobacco Revenues & Volume for the Period 2021-2031
  • Thailand Tobacco Market Trend Evolution
  • Thailand Tobacco Market Drivers and Challenges
  • Thailand Tobacco Price Trends
  • Thailand Tobacco Porter's Five Forces
  • Thailand Tobacco Industry Life Cycle
  • Historical Data and Forecast of Thailand Tobacco Market Revenues & Volume By Product for the Period 2021-2031
  • Historical Data and Forecast of Thailand Tobacco Market Revenues & Volume By Smokeless for the Period 2021-2031
  • Historical Data and Forecast of Thailand Tobacco Market Revenues & Volume By Cigarettes for the Period 2021-2031
  • Historical Data and Forecast of Thailand Tobacco Market Revenues & Volume By Cigar & Cigarillos for the Period 2021-2031
  • Historical Data and Forecast of Thailand Tobacco Market Revenues & Volume By Next Generation Products for the Period 2021-2031
  • Historical Data and Forecast of Thailand Tobacco Market Revenues & Volume By Waterpipes for the Period 2021-2031
  • Historical Data and Forecast of Thailand Tobacco Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Thailand Tobacco Market Revenues & Volume By Offline for the Period 2021-2031
  • Historical Data and Forecast of Thailand Tobacco Market Revenues & Volume By Online for the Period 2021-2031
  • Thailand Tobacco Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Distribution Channel
  • Thailand Tobacco Top Companies Market Share
  • Thailand Tobacco Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Tobacco Company Profiles
  • Thailand Tobacco Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand Tobacco Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Tobacco Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Tobacco Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Tobacco Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Tobacco Market - Industry Life Cycle

3.4 Thailand Tobacco Market - Porter's Five Forces

3.5 Thailand Tobacco Market Revenues & Volume Share, By Product , 2021 & 2031F

3.6 Thailand Tobacco Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Thailand Tobacco Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income of the population in Thailand

4.2.2 Growing urbanization leading to higher demand for convenience products

4.2.3 Rising awareness and acceptance of smoking in certain demographic groups

4.3 Market Restraints

4.3.1 Stringent government regulations on tobacco advertising and packaging

4.3.2 Health concerns and anti-smoking campaigns leading to a decline in smoking prevalence

5 Thailand Tobacco Market Trends

6 Thailand Tobacco Market, By Types

6.1 Thailand Tobacco Market, By Product

6.1.1 Overview and Analysis

6.1.2 Thailand Tobacco Market Revenues & Volume, By Product , 2021-2031F

6.1.3 Thailand Tobacco Market Revenues & Volume, By Smokeless, 2021-2031F

6.1.4 Thailand Tobacco Market Revenues & Volume, By Cigarettes, 2021-2031F

6.1.5 Thailand Tobacco Market Revenues & Volume, By Cigar & Cigarillos, 2021-2031F

6.1.6 Thailand Tobacco Market Revenues & Volume, By Next Generation Products, 2021-2031F

6.1.7 Thailand Tobacco Market Revenues & Volume, By Waterpipes, 2021-2031F

6.2 Thailand Tobacco Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Thailand Tobacco Market Revenues & Volume, By Offline, 2021-2031F

6.2.3 Thailand Tobacco Market Revenues & Volume, By Online, 2021-2031F

7 Thailand Tobacco Market Import-Export Trade Statistics

7.1 Thailand Tobacco Market Export to Major Countries

7.2 Thailand Tobacco Market Imports from Major Countries

8 Thailand Tobacco Market Key Performance Indicators

8.1 Per capita tobacco consumption

8.2 Number of new product launches in the tobacco market

8.3 Percentage of smokers in the population

8.4 Average selling price of tobacco products in Thailand

8.5 Compliance rate with tobacco advertising and packaging regulations

9 Thailand Tobacco Market - Opportunity Assessment

9.1 Thailand Tobacco Market Opportunity Assessment, By Product , 2021 & 2031F

9.2 Thailand Tobacco Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Thailand Tobacco Market - Competitive Landscape

10.1 Thailand Tobacco Market Revenue Share, By Companies, 2024

10.2 Thailand Tobacco Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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