Product Code: ETC082004 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The toothbrushes market in Thailand has seen steady growth in recent years, driven by the country`s growing awareness of oral hygiene and dental care. Toothbrushes are essential oral care products used for daily dental cleaning, and their popularity has been bolstered by dental health education initiatives and increasing disposable income levels in Thailand. The market offers a wide range of toothbrush options, including manual and electric toothbrushes, catering to different consumer preferences and needs. The emphasis on oral health and the availability of a variety of toothbrush choices have contributed to the market`s expansion in Thailand.
Several factors have driven the growth of the toothbrushes market in Thailand. Firstly, dental health campaigns and education programs have raised awareness about the importance of regular dental care, including the use of appropriate toothbrushes. As a result, consumers are more conscious of maintaining good oral hygiene and are willing to invest in quality toothbrushes. Secondly, the increasing focus on personal grooming and appearance has also contributed to the demand for toothbrushes as part of daily grooming routines. Additionally, the introduction of technologically advanced electric toothbrushes with features like oscillating heads and pressure sensors has attracted consumers looking for more efficient dental cleaning solutions.
While the toothbrushes market in Thailand shows steady growth, it also faces certain challenges. One of the primary hurdles is the competition from alternative oral care products, such as dental floss, mouthwash, and interdental brushes. These products offer additional benefits in dental care routines and pose competition to toothbrushes` market share. Moreover, price sensitivity among some consumers can affect their purchasing decisions, particularly when it comes to electric toothbrushes, which tend to be more expensive than manual ones. To address this challenge, manufacturers need to offer a range of toothbrush options at different price points.
The Covid-19 pandemic had mixed impacts on the toothbrushes market in Thailand. During the initial stages of the pandemic, consumer spending on non-essential items, including toothbrushes, saw a temporary decline due to economic uncertainties. However, the pandemic also heightened health and hygiene awareness, leading to an increased focus on oral health and dental care. As a result, the demand for toothbrushes and other oral care products rose. Moreover, the rising popularity of online shopping during the pandemic facilitated the sales of toothbrushes through e-commerce channels.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Toothbrushes Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Toothbrushes Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Toothbrushes Market - Industry Life Cycle |
3.4 Thailand Toothbrushes Market - Porter's Five Forces |
3.5 Thailand Toothbrushes Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Toothbrushes Market Revenues & Volume Share, By Bristles, 2021 & 2031F |
3.7 Thailand Toothbrushes Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Thailand Toothbrushes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about oral hygiene and dental care among the Thai population |
4.2.2 Growing disposable income leading to higher spending on personal care products |
4.2.3 Innovation in toothbrush technology and design to cater to consumer preferences |
4.3 Market Restraints |
4.3.1 Price sensitivity among some consumer segments, impacting purchasing decisions |
4.3.2 Competition from alternative oral care products such as mouthwash and dental floss |
4.3.3 Limited penetration of electric toothbrushes due to higher cost compared to manual toothbrushes |
5 Thailand Toothbrushes Market Trends |
6 Thailand Toothbrushes Market, By Types |
6.1 Thailand Toothbrushes Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Toothbrushes Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Toothbrushes Market Revenues & Volume, By Manual, 2021-2031F |
6.1.4 Thailand Toothbrushes Market Revenues & Volume, By Electric, 2021-2031F |
6.2 Thailand Toothbrushes Market, By Bristles |
6.2.1 Overview and Analysis |
6.2.2 Thailand Toothbrushes Market Revenues & Volume, By Soft, 2021-2031F |
6.2.3 Thailand Toothbrushes Market Revenues & Volume, By Medium, 2021-2031F |
6.2.4 Thailand Toothbrushes Market Revenues & Volume, By Firm, 2021-2031F |
6.3 Thailand Toothbrushes Market, By Applications |
6.3.1 Overview and Analysis |
6.3.2 Thailand Toothbrushes Market Revenues & Volume, By Adult, 2021-2031F |
6.3.3 Thailand Toothbrushes Market Revenues & Volume, By Children, 2021-2031F |
7 Thailand Toothbrushes Market Import-Export Trade Statistics |
7.1 Thailand Toothbrushes Market Export to Major Countries |
7.2 Thailand Toothbrushes Market Imports from Major Countries |
8 Thailand Toothbrushes Market Key Performance Indicators |
8.1 Average spending per capita on oral care products in Thailand |
8.2 Adoption rate of new toothbrush technologies in the market |
8.3 Number of dental clinics and professionals promoting the use of toothbrushes in oral hygiene routines |
9 Thailand Toothbrushes Market - Opportunity Assessment |
9.1 Thailand Toothbrushes Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Toothbrushes Market Opportunity Assessment, By Bristles, 2021 & 2031F |
9.3 Thailand Toothbrushes Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Thailand Toothbrushes Market - Competitive Landscape |
10.1 Thailand Toothbrushes Market Revenue Share, By Companies, 2024 |
10.2 Thailand Toothbrushes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |