Product Code: ETC4416866 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Thailand Video on Demand (VoD) in Hospitality market is growing as the hospitality industry seeks to enhance guest experiences. VoD solutions provide hotels and resorts with the capability to offer on-demand entertainment and information services to their guests. As the hospitality sector aims to differentiate itself and adapt to changing traveler preferences, VoD is becoming a prominent feature in the overall guest experience.
The Thailand Video on Demand in Hospitality market is undergoing rapid expansion as hotels and hospitality providers leverage on-demand video services to enhance guest experiences and differentiate their offerings. The adoption of video on demand (VOD) solutions in hospitality, including in-room entertainment and personalized content delivery, is driven by the desire to meet the expectations of modern travelers for on-demand and customized content. As the hospitality industry in Thailand embraces digital guest services, the demand for VOD solutions is a key driver for market growth, providing a unique and engaging entertainment experience for hotel guests.
The Thailand Video on Demand in Hospitality market encounters challenges related to evolving consumer preferences, content licensing complexities, and the integration of advanced in-room entertainment solutions. Meeting diverse consumer preferences for on-demand content in hospitality settings poses challenges in curating and licensing content that appeals to a broad audience. Complexities in negotiating and managing content licenses, especially for international content, add layers of difficulty to the market. Moreover, integrating advanced in-room entertainment solutions into existing hotel infrastructure requires careful planning and investment. Overcoming these challenges involves understanding and adapting to changing consumer trends, establishing streamlined content licensing processes, and investing in technology infrastructure that supports a seamless in-room entertainment experience.
The Thailand Video on Demand in Hospitality Market has undergone significant changes influenced by the COVID-19 pandemic, transforming how the hospitality industry delivers entertainment and content services to guests. With changes in travel dynamics and an increased demand for in-room entertainment, hospitality businesses in Thailand are adopting video on demand solutions for personalized content delivery, streaming services, and guest engagement. The pandemic has accelerated the adoption of technology-driven video on demand platforms, emphasizing the importance of enhancing the guest experience through digital entertainment. As the hospitality industry in Thailand adapts to changing guest expectations, the Video on Demand in Hospitality market becomes crucial in providing immersive and personalized content experiences in the post-pandemic era.
Transforming the hospitality industry in Thailand are key players like Netflix and Amazon Prime Video. Netflix and Amazon Prime Video provide popular video-on-demand services, shaping the entertainment experiences for guests in hotels and hospitality establishments across Thailand. These companies play a pivotal role in influencing the video-on-demand landscape within the hospitality sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Video on Demand in Hospitality Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Video on Demand in Hospitality Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Video on Demand in Hospitality Market - Industry Life Cycle |
3.4 Thailand Video on Demand in Hospitality Market - Porter's Five Forces |
3.5 Thailand Video on Demand in Hospitality Market Revenues & Volume Share, By Solution , 2021 & 2031F |
3.6 Thailand Video on Demand in Hospitality Market Revenues & Volume Share, By Service, 2021 & 2031F |
3.7 Thailand Video on Demand in Hospitality Market Revenues & Volume Share, By Delivery Model, 2021 & 2031F |
3.8 Thailand Video on Demand in Hospitality Market Revenues & Volume Share, By User Type, 2021 & 2031F |
3.9 Thailand Video on Demand in Hospitality Market Revenues & Volume Share, By Revenue Model, 2021 & 2031F |
4 Thailand Video on Demand in Hospitality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for personalized entertainment experiences in hospitality industry |
4.2.2 Growing tourism industry in Thailand |
4.2.3 Advancements in technology leading to improved streaming quality and accessibility |
4.3 Market Restraints |
4.3.1 High initial investment and maintenance costs for implementing VOD services in hospitality establishments |
4.3.2 Limited internet infrastructure and connectivity issues in certain regions of Thailand |
5 Thailand Video on Demand in Hospitality Market Trends |
6 Thailand Video on Demand in Hospitality Market, By Types |
6.1 Thailand Video on Demand in Hospitality Market, By Solution |
6.1.1 Overview and Analysis |
6.1.2 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Solution , 2021-2031F |
6.1.3 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Pay TV, 2021-2031F |
6.1.4 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Internet Protocol Television, 2021-2031F |
6.1.5 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Over The Top, 2021-2031F |
6.2 Thailand Video on Demand in Hospitality Market, By Service |
6.2.1 Overview and Analysis |
6.2.2 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Training & Support, 2021-2031F |
6.2.3 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Professional Services, 2021-2031F |
6.3 Thailand Video on Demand in Hospitality Market, By Delivery Model |
6.3.1 Overview and Analysis |
6.3.2 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Laptops and Desktops, 2021-2031F |
6.3.3 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Smart phones and Tablets, 2021-2031F |
6.3.4 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Smart TV, 2021-2031F |
6.4 Thailand Video on Demand in Hospitality Market, By User Type |
6.4.1 Overview and Analysis |
6.4.2 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Hotels, 2021-2031F |
6.4.3 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Cruise/Luxury Yachts, 2021-2031F |
6.4.4 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Day Care Center, 2021-2031F |
6.4.5 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Others (Restaurants and Lounges), 2021-2031F |
6.5 Thailand Video on Demand in Hospitality Market, By Revenue Model |
6.5.1 Overview and Analysis |
6.5.2 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Subscription, 2021-2031F |
6.5.3 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Rental, 2021-2031F |
6.5.4 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Retail, 2021-2031F |
6.5.5 Thailand Video on Demand in Hospitality Market Revenues & Volume, By Advertisement, 2021-2031F |
7 Thailand Video on Demand in Hospitality Market Import-Export Trade Statistics |
7.1 Thailand Video on Demand in Hospitality Market Export to Major Countries |
7.2 Thailand Video on Demand in Hospitality Market Imports from Major Countries |
8 Thailand Video on Demand in Hospitality Market Key Performance Indicators |
8.1 Average viewing time per guest |
8.2 Percentage of hotel rooms equipped with VOD services |
8.3 Customer satisfaction ratings for VOD content and service. |
9 Thailand Video on Demand in Hospitality Market - Opportunity Assessment |
9.1 Thailand Video on Demand in Hospitality Market Opportunity Assessment, By Solution , 2021 & 2031F |
9.2 Thailand Video on Demand in Hospitality Market Opportunity Assessment, By Service, 2021 & 2031F |
9.3 Thailand Video on Demand in Hospitality Market Opportunity Assessment, By Delivery Model, 2021 & 2031F |
9.4 Thailand Video on Demand in Hospitality Market Opportunity Assessment, By User Type, 2021 & 2031F |
9.5 Thailand Video on Demand in Hospitality Market Opportunity Assessment, By Revenue Model, 2021 & 2031F |
10 Thailand Video on Demand in Hospitality Market - Competitive Landscape |
10.1 Thailand Video on Demand in Hospitality Market Revenue Share, By Companies, 2024 |
10.2 Thailand Video on Demand in Hospitality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |