| Product Code: ETC352105 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
In the broader context of vitamins and supplements, Thailand boasts a diverse market offering a wide range of products, including multivitamins, single-nutrient supplements, herbal extracts, and more. The growing health-consciousness of Thai consumers, coupled with increased disposable income, has fueled the growth of this industry.
The Thailand Vitamins and Supplements market are experiencing robust growth due to multiple drivers. Firstly, the growing health and wellness trend, coupled with an aging population, has increased the demand for dietary supplements. Consumers are looking for ways to support their overall well-being and address specific health concerns. Secondly, the e-commerce boom in Thailand has made it easier for consumers to access a wide variety of vitamins and supplements, fostering market growth. Thirdly, the influence of social media and health influencers has raised awareness about the benefits of vitamins and supplements, encouraging their use. Moreover, the COVID-19 pandemic has heightened concerns about immunity, further boosting the market as consumers seek immune-boosting supplements.
The Thailand vitamins and supplements market faces overarching challenges, including regulatory compliance and quality control across various vitamin products. Ensuring that all supplements meet safety and efficacy standards is crucial. Consumer education about the benefits and appropriate usage of supplements is also necessary, as misuse can have adverse health effects. Price sensitivity and affordability remain concerns, especially for segments with limited disposable income.
The vitamins and supplements market in Thailand witnessed significant changes during the COVID-19 pandemic. Increased health consciousness and a focus on immune support led to a surge in demand for a wide range of vitamins and supplements. Online sales channels became crucial, and manufacturers adapted by expanding their product lines to meet diverse consumer needs. The market is expected to continue evolving as wellness remains a priority for consumers.
In the Thailand vitamins and supplements market, a wide range of companies participate. These include both local manufacturers like Mega Lifesciences Public Company Limited and international giants like Pfizer (Thailand) Limited. The market is diverse, offering a variety of vitamins and supplements to cater to the health and wellness needs of the Thai population. Companies with a strong commitment to quality and safety are well-regarded in this competitive market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Vitamins And Supplement Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Vitamins And Supplement Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Vitamins And Supplement Market - Industry Life Cycle |
3.4 Thailand Vitamins And Supplement Market - Porter's Five Forces |
3.5 Thailand Vitamins And Supplement Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Vitamins And Supplement Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Thailand Vitamins And Supplement Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Vitamins And Supplement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness among the Thai population |
4.2.2 Rising disposable income leading to higher spending on health and wellness products |
4.2.3 Growing elderly population in Thailand with a focus on preventive healthcare |
4.3 Market Restraints |
4.3.1 Lack of stringent regulations in the vitamins and supplements market |
4.3.2 Presence of counterfeit products affecting consumer trust |
4.3.3 Limited access to quality healthcare services in some regions of Thailand |
5 Thailand Vitamins And Supplement Market Trends |
6 Thailand Vitamins And Supplement Market, By Types |
6.1 Thailand Vitamins And Supplement Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Vitamins And Supplement Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Vitamins And Supplement Market Revenues & Volume, By Multivitamins, 2021-2031F |
6.1.4 Thailand Vitamins And Supplement Market Revenues & Volume, By Calcium Supplements, 2021-2031F |
6.1.5 Thailand Vitamins And Supplement Market Revenues & Volume, By Pediatric Supplements, 2021-2031F |
6.1.6 Thailand Vitamins And Supplement Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Vitamins And Supplement Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Thailand Vitamins And Supplement Market Revenues & Volume, By Capsule, 2021-2031F |
6.2.3 Thailand Vitamins And Supplement Market Revenues & Volume, By Tablet, 2021-2031F |
6.2.4 Thailand Vitamins And Supplement Market Revenues & Volume, By Powder, 2021-2031F |
6.2.5 Thailand Vitamins And Supplement Market Revenues & Volume, By Liquid/Gel, 2021-2031F |
6.3 Thailand Vitamins And Supplement Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Vitamins And Supplement Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 Thailand Vitamins And Supplement Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Thailand Vitamins And Supplement Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.5 Thailand Vitamins And Supplement Market Revenues & Volume, By Online Retails, 2021-2031F |
7 Thailand Vitamins And Supplement Market Import-Export Trade Statistics |
7.1 Thailand Vitamins And Supplement Market Export to Major Countries |
7.2 Thailand Vitamins And Supplement Market Imports from Major Countries |
8 Thailand Vitamins And Supplement Market Key Performance Indicators |
8.1 Number of new product launches in the vitamins and supplement market |
8.2 Percentage of population using vitamins and supplements regularly |
8.3 Health and wellness expenditure per capita in Thailand |
8.4 Number of partnerships between healthcare providers and supplement companies |
8.5 Consumer satisfaction and loyalty metrics for vitamins and supplements |
9 Thailand Vitamins And Supplement Market - Opportunity Assessment |
9.1 Thailand Vitamins And Supplement Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Vitamins And Supplement Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Thailand Vitamins And Supplement Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Vitamins And Supplement Market - Competitive Landscape |
10.1 Thailand Vitamins And Supplement Market Revenue Share, By Companies, 2024 |
10.2 Thailand Vitamins And Supplement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |