Thailand Vodka Market (2025-2031) Outlook | Revenue, Value, Trends, Industry, Forecast, Analysis, Companies, Size, Share & Growth

Thailand Vodka Market Synopsis

The vodka market in Thailand was worth around $27 million in 2025, up from just over $25 million a year earlier. It is estimated that the sector will grow by 3% annually to reach nearly $30 million. The primary drivers of this growth are the increasing preference for premium brands among Thai consumers, which is being fuelled by rising incomes and greater exposure to international culture through travel and media consumption. The availability of flavoured vodkas is also contributing to higher levels of consumption within this category.

Drivers of the Market

The Thailand vodka market is experiencing growth due to its versatility in cocktails and mixed drinks. Vodka`s neutral flavor profile makes it an ideal base for various concoctions, appealing to a diverse range of consumers.

Challenges of the Market

In the vodka market, competition is fierce, and building a distinct brand identity is a challenge. The market`s growth potential is often influenced by changing consumption patterns, government regulations, and the need to innovate to attract new consumers.

Trends & Oppourtunites of the Market

The vodka market remains dynamic, with opportunities for premiumization and creative branding. Entrepreneurs can establish vodka brands that embody Thai culture, utilizing local ingredients and artistic packaging to set themselves apart.

COVID-19 Impact on the Market

The closure of bars and entertainment venues impacted the Thailand vodka market, leading to reduced demand for vodka-based cocktails and beverages.

Key Players in the Market

The Thailand vodka market involves key players like Thai Beverage Public Co., Ltd., and Siam Winery Co., Ltd., producing and distributing vodka products that cater to various preferences and occasions.

Key Highlights of the Report:

• Thailand Vodka Market Outlook
• Market Size of Thailand Vodka Market, 2024
• Forecast of Thailand Vodka Market, 2031
• Historical Data and Forecast of Thailand Vodka Revenues & Volume for the Period 2021-2031
• Thailand Vodka Market Trend Evolution
• Thailand Vodka Market Drivers and Challenges
• Thailand Vodka Price Trends
• Thailand Vodka Porter's Five Forces
• Thailand Vodka Industry Life Cycle
• Historical Data and Forecast of Thailand Vodka Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Thailand Vodka Market Revenues & Volume By Flavored for the Period 2021-2031
• Historical Data and Forecast of Thailand Vodka Market Revenues & Volume By Non-flavored for the Period 2021-2031
• Historical Data and Forecast of Thailand Vodka Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Thailand Vodka Market Revenues & Volume By Restaurants and Bars for the Period 2021-2031
• Historical Data and Forecast of Thailand Vodka Market Revenues & Volume By Specialty Stores for the Period 2021-2031
• Historical Data and Forecast of Thailand Vodka Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Thailand Vodka Market Revenues & Volume By Online Stores for the Period 2021-2031
• Historical Data and Forecast of Thailand Vodka Market Revenues & Volume By Others for the Period 2021-2031
• Thailand Vodka Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Distribution Channel
• Thailand Vodka Top Companies Market Share
• Thailand Vodka Competitive Benchmarking By Technical and Operational Parameters
• Thailand Vodka Company Profiles
• Thailand Vodka Key Strategic Recommendations