| Product Code: ETC11290863 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Thailand import trend for the wallpaper market showed a growth rate of 6.32% from 2023 to 2024, contrasting with a compound annual growth rate (CAGR) of -27.63% for the period 2020-2024. The significant rebound in import momentum from 2023 to 2024 can be attributed to a notable demand shift towards higher-quality wallpapers and a recovery in the construction sector following market stabilization efforts.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Wallpapers Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Wallpapers Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Wallpapers Market - Industry Life Cycle |
3.4 Thailand Wallpapers Market - Porter's Five Forces |
3.5 Thailand Wallpapers Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Thailand Wallpapers Market Revenues & Volume Share, By Material Used, 2022 & 2032F |
3.7 Thailand Wallpapers Market Revenues & Volume Share, By Application, 2022 & 2032F |
3.8 Thailand Wallpapers Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Thailand Wallpapers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and modernization trends in Thailand leading to higher demand for interior decor products like wallpapers. |
4.2.2 Growing disposable income levels among the middle-class population in Thailand, driving spending on home improvement and decoration. |
4.2.3 Rising awareness about the variety of designs and customization options available in the wallpaper market, attracting more consumers. |
4.3 Market Restraints |
4.3.1 Competition from alternative wall decor products like paint, tiles, and wall decals, limiting the market share of wallpapers. |
4.3.2 Economic fluctuations and uncertainty affecting consumer spending on non-essential items like wallpapers. |
4.3.3 Limited availability of skilled installers and high installation costs acting as barriers to adoption for some consumers. |
5 Thailand Wallpapers Market Trends |
6 Thailand Wallpapers Market, By Types |
6.1 Thailand Wallpapers Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Wallpapers Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Thailand Wallpapers Market Revenues & Volume, By Vinyl Wallpaper, 2022 - 2032F |
6.1.4 Thailand Wallpapers Market Revenues & Volume, By Fabric Wallpaper, 2022 - 2032F |
6.1.5 Thailand Wallpapers Market Revenues & Volume, By Paper Wallpaper, 2022 - 2032F |
6.1.6 Thailand Wallpapers Market Revenues & Volume, By Grasscloth Wallpaper, 2022 - 2032F |
6.1.7 Thailand Wallpapers Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 Thailand Wallpapers Market, By Material Used |
6.2.1 Overview and Analysis |
6.2.2 Thailand Wallpapers Market Revenues & Volume, By PVC, 2022 - 2032F |
6.2.3 Thailand Wallpapers Market Revenues & Volume, By Textile, 2022 - 2032F |
6.2.4 Thailand Wallpapers Market Revenues & Volume, By Paper, 2022 - 2032F |
6.2.5 Thailand Wallpapers Market Revenues & Volume, By Natural Fiber, 2022 - 2032F |
6.3 Thailand Wallpapers Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Thailand Wallpapers Market Revenues & Volume, By Decorative, 2022 - 2032F |
6.3.3 Thailand Wallpapers Market Revenues & Volume, By Washable, 2022 - 2032F |
6.3.4 Thailand Wallpapers Market Revenues & Volume, By Peelable, 2022 - 2032F |
6.3.5 Thailand Wallpapers Market Revenues & Volume, By Textured, 2022 - 2032F |
6.4 Thailand Wallpapers Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Thailand Wallpapers Market Revenues & Volume, By Residential, 2022 - 2032F |
6.4.3 Thailand Wallpapers Market Revenues & Volume, By Hotels & Hospitality, 2022 - 2032F |
6.4.4 Thailand Wallpapers Market Revenues & Volume, By Offices & Workspaces, 2022 - 2032F |
6.4.5 Thailand Wallpapers Market Revenues & Volume, By Commercial Spaces, 2022 - 2032F |
7 Thailand Wallpapers Market Import-Export Trade Statistics |
7.1 Thailand Wallpapers Market Export to Major Countries |
7.2 Thailand Wallpapers Market Imports from Major Countries |
8 Thailand Wallpapers Market Key Performance Indicators |
8.1 Number of interior design exhibitions and events showcasing wallpapers in Thailand. |
8.2 Google Trends data on searches related to wallpaper designs and trends in Thailand. |
8.3 Percentage of residential and commercial real estate developments opting for wallpaper installation in Thailand. |
8.4 Adoption rate of eco-friendly and sustainable wallpaper materials in the Thai market. |
8.5 Average time taken from product launch to market availability for new wallpaper designs in Thailand. |
9 Thailand Wallpapers Market - Opportunity Assessment |
9.1 Thailand Wallpapers Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Thailand Wallpapers Market Opportunity Assessment, By Material Used, 2022 & 2032F |
9.3 Thailand Wallpapers Market Opportunity Assessment, By Application, 2022 & 2032F |
9.4 Thailand Wallpapers Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Thailand Wallpapers Market - Competitive Landscape |
10.1 Thailand Wallpapers Market Revenue Share, By Companies, 2025 |
10.2 Thailand Wallpapers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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