Product Code: ETC256165 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Wet Shave Market has witnessed steady growth as grooming and personal hygiene become increasingly important. Wet shaving products such as razors, shaving creams, and aftershave lotions are in high demand among Thai consumers. The market is competitive, with both domestic and international brands vying for market share. Changing grooming trends and a focus on sustainable and skin-friendly products are influencing market dynamics.
The Wet Shave market in Thailand is driven by several factors. Firstly, grooming and personal hygiene have gained importance among consumers, leading to an increased preference for wet shaving over other methods. Additionally, the availability of a wide range of shaving products and accessories, including razors, blades, and shaving creams, has contributed to market growth. The influence of advertising and grooming trends in media has also played a role in driving consumer demand for wet shaving products. Moreover, the rising number of men`s grooming salons and barbershops has contributed to the market`s expansion.
The wet shave market in Thailand encounters challenges related to changing consumer preferences. Many consumers are now opting for electric razors and grooming products, which can erode the market share of traditional wet shaving products. Furthermore, the increased focus on sustainability and environmental concerns may lead to challenges in packaging and product disposal.
The wet shave market in Thailand experienced fluctuations during the pandemic. With lockdowns and remote work, some consumers reduced their grooming routines, impacting sales of razors and shaving products. However, as restrictions eased, the market rebounded, with consumers returning to personal grooming habits. E-commerce and subscription-based models gained traction as consumers sought convenient ways to purchase shaving products.
The Thailand wet shave market has witnessed significant growth in recent years, driven by changing grooming preferences and an increasing emphasis on personal hygiene. Leading players in this market include both global giants and local brands. Gillette, a subsidiary of Procter & Gamble, holds a substantial market share with its wide range of razors, blades, and shaving creams. Another prominent player is Schick, known for its innovative razor designs and product quality. Additionally, Thai brands like Twin Lotus have gained popularity for their unique formulations and affordability, contributing to a competitive landscape in the Thailand wet shave market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Wet Shave Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Wet Shave Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Wet Shave Market - Industry Life Cycle |
3.4 Thailand Wet Shave Market - Porter's Five Forces |
3.5 Thailand Wet Shave Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.6 Thailand Wet Shave Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Thailand Wet Shave Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Wet Shave Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Thailand leading to higher spending on personal grooming products. |
4.2.2 Growing urban population in Thailand with a preference for clean-shaven looks. |
4.2.3 Influence of social media and celebrities promoting grooming trends. |
4.2.4 Introduction of innovative wet shave products catering to specific consumer needs. |
4.3 Market Restraints |
4.3.1 Competition from electric shavers and other hair removal methods. |
4.3.2 Cultural preferences in some regions of Thailand favoring facial hair. |
4.3.3 Economic fluctuations impacting consumer spending on non-essential items. |
4.3.4 Concerns regarding sustainability and environmental impact of disposable shaving products. |
5 Thailand Wet Shave Market Trends |
6 Thailand Wet Shave Market, By Types |
6.1 Thailand Wet Shave Market, By Gender |
6.1.1 Overview and Analysis |
6.1.2 Thailand Wet Shave Market Revenues & Volume, By Gender, 2021-2031F |
6.1.3 Thailand Wet Shave Market Revenues & Volume, By Male, 2021-2031F |
6.1.4 Thailand Wet Shave Market Revenues & Volume, By Female, 2021-2031F |
6.2 Thailand Wet Shave Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 Thailand Wet Shave Market Revenues & Volume, By Disposable Razors, 2021-2031F |
6.2.3 Thailand Wet Shave Market Revenues & Volume, By Non-disposable Razors, 2021-2031F |
6.2.4 Thailand Wet Shave Market Revenues & Volume, By Shaving Lotions & Creams, 2021-2031F |
6.2.5 Thailand Wet Shave Market Revenues & Volume, By Razor Cartridges, 2021-2031F |
6.2.6 Thailand Wet Shave Market Revenues & Volume, By Blades, 2021-2031F |
6.2.7 Thailand Wet Shave Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Wet Shave Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Wet Shave Market Revenues & Volume, By Hypermarkets, 2021-2031F |
6.3.3 Thailand Wet Shave Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.3.4 Thailand Wet Shave Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.3.5 Thailand Wet Shave Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Wet Shave Market Import-Export Trade Statistics |
7.1 Thailand Wet Shave Market Export to Major Countries |
7.2 Thailand Wet Shave Market Imports from Major Countries |
8 Thailand Wet Shave Market Key Performance Indicators |
8.1 Average monthly searches for wet shave products in Thailand on search engines. |
8.2 Number of grooming influencers promoting wet shave products in the Thai market. |
8.3 Percentage of repeat customers for wet shave brands in Thailand. |
9 Thailand Wet Shave Market - Opportunity Assessment |
9.1 Thailand Wet Shave Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.2 Thailand Wet Shave Market Opportunity Assessment, By Product, 2021 & 2031F |
9.3 Thailand Wet Shave Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Wet Shave Market - Competitive Landscape |
10.1 Thailand Wet Shave Market Revenue Share, By Companies, 2024 |
10.2 Thailand Wet Shave Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |