Thailand Wet Shave Market (2025-2031) Outlook | Industry, Forecast, Trends, Share, Analysis, Size, Growth, Revenue, Value & Companies

Market Forecast By Gender (Male, Female), By Product (Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Razor Cartridges, Blades, Others), By Distribution Channel (Hypermarkets, Supermarkets, Independent Retailers, Others) And Competitive Landscape
Product Code: ETC256165 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Thailand Wet Shave Market Synopsis

The Thailand Wet Shave Market has witnessed steady growth as grooming and personal hygiene become increasingly important. Wet shaving products such as razors, shaving creams, and aftershave lotions are in high demand among Thai consumers. The market is competitive, with both domestic and international brands vying for market share. Changing grooming trends and a focus on sustainable and skin-friendly products are influencing market dynamics.

Drivers of the Market

The Wet Shave market in Thailand is driven by several factors. Firstly, grooming and personal hygiene have gained importance among consumers, leading to an increased preference for wet shaving over other methods. Additionally, the availability of a wide range of shaving products and accessories, including razors, blades, and shaving creams, has contributed to market growth. The influence of advertising and grooming trends in media has also played a role in driving consumer demand for wet shaving products. Moreover, the rising number of men`s grooming salons and barbershops has contributed to the market`s expansion.

Challenges of the Market

The wet shave market in Thailand encounters challenges related to changing consumer preferences. Many consumers are now opting for electric razors and grooming products, which can erode the market share of traditional wet shaving products. Furthermore, the increased focus on sustainability and environmental concerns may lead to challenges in packaging and product disposal.

COVID-19 Impact on the Market

The wet shave market in Thailand experienced fluctuations during the pandemic. With lockdowns and remote work, some consumers reduced their grooming routines, impacting sales of razors and shaving products. However, as restrictions eased, the market rebounded, with consumers returning to personal grooming habits. E-commerce and subscription-based models gained traction as consumers sought convenient ways to purchase shaving products.

Key Players in the Market

The Thailand wet shave market has witnessed significant growth in recent years, driven by changing grooming preferences and an increasing emphasis on personal hygiene. Leading players in this market include both global giants and local brands. Gillette, a subsidiary of Procter & Gamble, holds a substantial market share with its wide range of razors, blades, and shaving creams. Another prominent player is Schick, known for its innovative razor designs and product quality. Additionally, Thai brands like Twin Lotus have gained popularity for their unique formulations and affordability, contributing to a competitive landscape in the Thailand wet shave market.

Key Highlights of the Report:

  • Thailand Wet Shave Market Outlook
  • Market Size of Thailand Wet Shave Market, 2024
  • Forecast of Thailand Wet Shave Market, 2031
  • Historical Data and Forecast of Thailand Wet Shave Revenues & Volume for the Period 2021-2031
  • Thailand Wet Shave Market Trend Evolution
  • Thailand Wet Shave Market Drivers and Challenges
  • Thailand Wet Shave Price Trends
  • Thailand Wet Shave Porter's Five Forces
  • Thailand Wet Shave Industry Life Cycle
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Gender for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Male for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Female for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Product for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Disposable Razors for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Non-disposable Razors for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Shaving Lotions & Creams for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Razor Cartridges for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Blades for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Supermarkets for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Independent Retailers for the Period 2021-2031
  • Historical Data and Forecast of Thailand Wet Shave Market Revenues & Volume By Others for the Period 2021-2031
  • Thailand Wet Shave Import Export Trade Statistics
  • Market Opportunity Assessment By Gender
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Distribution Channel
  • Thailand Wet Shave Top Companies Market Share
  • Thailand Wet Shave Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Wet Shave Company Profiles
  • Thailand Wet Shave Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand Wet Shave Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Wet Shave Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Wet Shave Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Wet Shave Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Wet Shave Market - Industry Life Cycle

3.4 Thailand Wet Shave Market - Porter's Five Forces

3.5 Thailand Wet Shave Market Revenues & Volume Share, By Gender, 2021 & 2031F

3.6 Thailand Wet Shave Market Revenues & Volume Share, By Product, 2021 & 2031F

3.7 Thailand Wet Shave Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Thailand Wet Shave Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income in Thailand leading to higher spending on personal grooming products.

4.2.2 Growing urban population in Thailand with a preference for clean-shaven looks.

4.2.3 Influence of social media and celebrities promoting grooming trends.

4.2.4 Introduction of innovative wet shave products catering to specific consumer needs.

4.3 Market Restraints

4.3.1 Competition from electric shavers and other hair removal methods.

4.3.2 Cultural preferences in some regions of Thailand favoring facial hair.

4.3.3 Economic fluctuations impacting consumer spending on non-essential items.

4.3.4 Concerns regarding sustainability and environmental impact of disposable shaving products.

5 Thailand Wet Shave Market Trends

6 Thailand Wet Shave Market, By Types

6.1 Thailand Wet Shave Market, By Gender

6.1.1 Overview and Analysis

6.1.2 Thailand Wet Shave Market Revenues & Volume, By Gender, 2021-2031F

6.1.3 Thailand Wet Shave Market Revenues & Volume, By Male, 2021-2031F

6.1.4 Thailand Wet Shave Market Revenues & Volume, By Female, 2021-2031F

6.2 Thailand Wet Shave Market, By Product

6.2.1 Overview and Analysis

6.2.2 Thailand Wet Shave Market Revenues & Volume, By Disposable Razors, 2021-2031F

6.2.3 Thailand Wet Shave Market Revenues & Volume, By Non-disposable Razors, 2021-2031F

6.2.4 Thailand Wet Shave Market Revenues & Volume, By Shaving Lotions & Creams, 2021-2031F

6.2.5 Thailand Wet Shave Market Revenues & Volume, By Razor Cartridges, 2021-2031F

6.2.6 Thailand Wet Shave Market Revenues & Volume, By Blades, 2021-2031F

6.2.7 Thailand Wet Shave Market Revenues & Volume, By Others, 2021-2031F

6.3 Thailand Wet Shave Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Thailand Wet Shave Market Revenues & Volume, By Hypermarkets, 2021-2031F

6.3.3 Thailand Wet Shave Market Revenues & Volume, By Supermarkets, 2021-2031F

6.3.4 Thailand Wet Shave Market Revenues & Volume, By Independent Retailers, 2021-2031F

6.3.5 Thailand Wet Shave Market Revenues & Volume, By Others, 2021-2031F

7 Thailand Wet Shave Market Import-Export Trade Statistics

7.1 Thailand Wet Shave Market Export to Major Countries

7.2 Thailand Wet Shave Market Imports from Major Countries

8 Thailand Wet Shave Market Key Performance Indicators

8.1 Average monthly searches for wet shave products in Thailand on search engines.

8.2 Number of grooming influencers promoting wet shave products in the Thai market.

8.3 Percentage of repeat customers for wet shave brands in Thailand.

9 Thailand Wet Shave Market - Opportunity Assessment

9.1 Thailand Wet Shave Market Opportunity Assessment, By Gender, 2021 & 2031F

9.2 Thailand Wet Shave Market Opportunity Assessment, By Product, 2021 & 2031F

9.3 Thailand Wet Shave Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Thailand Wet Shave Market - Competitive Landscape

10.1 Thailand Wet Shave Market Revenue Share, By Companies, 2024

10.2 Thailand Wet Shave Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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