Product Code: ETC419361 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand whole grain foods market is experiencing growing interest from health-conscious consumers seeking nutritious and wholesome food options. Whole grains, such as brown rice, quinoa, and oats, are known for their health benefits, including improved digestion and reduced risk of chronic diseases. This market encompasses a wide range of products, including whole grain cereals, bread, pasta, and snacks. As awareness of the importance of whole grains in a balanced diet continues to rise, food manufacturers are introducing innovative whole grain products to meet consumer demand. The market is characterized by a shift towards healthier eating habits and the inclusion of whole grains in everyday diets, reflecting changing consumer preferences.
The whole grain foods market in Thailand is experiencing growth driven by multiple factors. Firstly, there is a growing awareness of the health benefits associated with whole grains, including reduced risk of chronic diseases and better digestive health. Consumers in Thailand are increasingly embracing healthier dietary choices, which is boosting the demand for whole grain products such as whole wheat bread, brown rice, and whole grain pasta. Additionally, government campaigns promoting healthier eating habits and the availability of a wide range of whole grain options in the market are supporting its growth. The trend toward organic and natural foods is also a contributing factor.
The whole grain foods market in Thailand confronts challenges related to consumer education and awareness. Many consumers may not fully understand the health benefits of whole grains, leading to lower demand for whole grain products. Price competitiveness with refined grain products can also be a challenge. Furthermore, supply chain issues, including sourcing and quality control, are important concerns, especially when it comes to ensuring the availability of high-quality whole grain ingredients.
The pandemic had a mixed impact on the Thailand whole grain foods market. Initially, panic buying led to a surge in demand for staple food items, including whole grains. However, supply chain disruptions and labor shortages affected production and distribution, causing temporary shortages. As consumers became more health-conscious during the pandemic, the market for whole grain foods eventually rebounded, with increased interest in products promoting overall well-being.
In the Thailand whole grain foods market, several well-established companies are dedicated to offering nutritious and wholesome grain-based products. Leading players like "Thai WholeGrains Co.," "Healthy Harvest Thailand," and "Natural Grains Ltd." are known for their range of whole grain cereals, flours, and snacks. These companies cater to health-conscious consumers seeking quality whole grain options for a balanced diet.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Whole Grain Foods Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Whole Grain Foods Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Whole Grain Foods Market - Industry Life Cycle |
3.4 Thailand Whole Grain Foods Market - Porter's Five Forces |
3.5 Thailand Whole Grain Foods Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Thailand Whole Grain Foods Market Revenues & Volume Share, By nature, 2021 & 2031F |
3.7 Thailand Whole Grain Foods Market Revenues & Volume Share, By Flavors, 2021 & 2031F |
3.8 Thailand Whole Grain Foods Market Revenues & Volume Share, By Source, 2021 & 2031F |
4 Thailand Whole Grain Foods Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers |
4.2.2 Growing awareness about the benefits of whole grain foods |
4.2.3 Government initiatives promoting healthy eating habits |
4.3 Market Restraints |
4.3.1 Higher prices of whole grain foods compared to regular alternatives |
4.3.2 Limited availability and accessibility of whole grain products in certain regions |
4.3.3 Preference for traditional, refined grains in Thai cuisine |
5 Thailand Whole Grain Foods Market Trends |
6 Thailand Whole Grain Foods Market, By Types |
6.1 Thailand Whole Grain Foods Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Whole Grain Foods Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Thailand Whole Grain Foods Market Revenues & Volume, By Bakery, 2021-2031F |
6.1.4 Thailand Whole Grain Foods Market Revenues & Volume, By Snack Bars, 2021-2031F |
6.1.5 Thailand Whole Grain Foods Market Revenues & Volume, By Crisps And Crackers, 2021-2031F |
6.1.6 Thailand Whole Grain Foods Market Revenues & Volume, By Pastas And Noodles, 2021-2031F |
6.1.7 Thailand Whole Grain Foods Market Revenues & Volume, By Breakfast Cereals, 2021-2031F |
6.2 Thailand Whole Grain Foods Market, By nature |
6.2.1 Overview and Analysis |
6.2.2 Thailand Whole Grain Foods Market Revenues & Volume, By conventional, 2021-2031F |
6.2.3 Thailand Whole Grain Foods Market Revenues & Volume, By organic, 2021-2031F |
6.3 Thailand Whole Grain Foods Market, By Flavors |
6.3.1 Overview and Analysis |
6.3.2 Thailand Whole Grain Foods Market Revenues & Volume, By Vanilla, 2021-2031F |
6.3.3 Thailand Whole Grain Foods Market Revenues & Volume, By Honey, 2021-2031F |
6.3.4 Thailand Whole Grain Foods Market Revenues & Volume, By Chocolate, 2021-2031F |
6.3.5 Thailand Whole Grain Foods Market Revenues & Volume, By Nuts, 2021-2031F |
6.3.6 Thailand Whole Grain Foods Market Revenues & Volume, By Fruits, 2021-2031F |
6.3.7 Thailand Whole Grain Foods Market Revenues & Volume, By Chocolates, 2021-2031F |
6.4 Thailand Whole Grain Foods Market, By Source |
6.4.1 Overview and Analysis |
6.4.2 Thailand Whole Grain Foods Market Revenues & Volume, By Multi-grain, 2021-2031F |
6.4.3 Thailand Whole Grain Foods Market Revenues & Volume, By Rye, 2021-2031F |
6.4.4 Thailand Whole Grain Foods Market Revenues & Volume, By Maize, 2021-2031F |
6.4.5 Thailand Whole Grain Foods Market Revenues & Volume, By Quinoa, 2021-2031F |
6.4.6 Thailand Whole Grain Foods Market Revenues & Volume, By Wheat, 2021-2031F |
6.4.7 Thailand Whole Grain Foods Market Revenues & Volume, By Oats, 2021-2031F |
6.4.8 Thailand Whole Grain Foods Market Revenues & Volume, By Barley, 2021-2031F |
6.4.9 Thailand Whole Grain Foods Market Revenues & Volume, By Barley, 2021-2031F |
7 Thailand Whole Grain Foods Market Import-Export Trade Statistics |
7.1 Thailand Whole Grain Foods Market Export to Major Countries |
7.2 Thailand Whole Grain Foods Market Imports from Major Countries |
8 Thailand Whole Grain Foods Market Key Performance Indicators |
8.1 Consumer awareness and perception of whole grain foods |
8.2 Number of new product launches in the whole grain foods segment |
8.3 Percentage of households regularly purchasing whole grain products |
9 Thailand Whole Grain Foods Market - Opportunity Assessment |
9.1 Thailand Whole Grain Foods Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Thailand Whole Grain Foods Market Opportunity Assessment, By nature, 2021 & 2031F |
9.3 Thailand Whole Grain Foods Market Opportunity Assessment, By Flavors, 2021 & 2031F |
9.4 Thailand Whole Grain Foods Market Opportunity Assessment, By Source, 2021 & 2031F |
10 Thailand Whole Grain Foods Market - Competitive Landscape |
10.1 Thailand Whole Grain Foods Market Revenue Share, By Companies, 2024 |
10.2 Thailand Whole Grain Foods Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |