| Product Code: ETC4846367 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Togo couscous import market continues to thrive in 2024, with top countries such as Morocco, Turkey, Tunisia, Libya, and Canada dominating the shipments. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive compound annual growth rate (CAGR) of 23.37% from 2020 to 2024 highlights the strong demand for couscous in Togo. The growth rate of 28.47% in 2024 further underscores the increasing popularity of this traditional dish in the country, making it a lucrative market for exporters.

The Couscous market in Togo is projected to grow at a high growth rate of 13.17% by 2027, highlighting the country's increasing focus on advanced technologies within the Africa region, where Egypt holds the dominant position, followed closely by South Africa, Ethiopia, Algeria and Nigeria, shaping overall regional demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Togo Couscous Market Overview |
3.1 Togo Country Macro Economic Indicators |
3.2 Togo Couscous Market Revenues & Volume, 2021 & 2031F |
3.3 Togo Couscous Market - Industry Life Cycle |
3.4 Togo Couscous Market - Porter's Five Forces |
3.5 Togo Couscous Market Revenues & Volume Share, By Thickness, 2021 & 2031F |
3.6 Togo Couscous Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Togo Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about healthy eating habits leading to a growing demand for couscous as a healthier alternative to rice or pasta. |
4.2.2 Rising popularity of African cuisine globally, with Togo couscous being a unique and flavorful option, driving interest and consumption. |
4.2.3 Expansion of distribution channels and availability of Togo couscous in supermarkets and online platforms, making it more accessible to consumers. |
4.3 Market Restraints |
4.3.1 Limited awareness and familiarity with Togo couscous compared to more mainstream alternatives, hindering widespread adoption. |
4.3.2 Price sensitivity among consumers, as couscous may be perceived as a premium or exotic product compared to traditional staples. |
4.3.3 Challenges in maintaining consistent quality and supply chain logistics for Togo couscous, impacting reliability and customer satisfaction. |
5 Togo Couscous Market Trends |
6 Togo Couscous Market Segmentations |
6.1 Togo Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 Togo Couscous Market Revenues & Volume, By Fine Couscous, 2021-2031F |
6.1.3 Togo Couscous Market Revenues & Volume, By Medium Couscous, 2021-2031F |
6.1.4 Togo Couscous Market Revenues & Volume, By Thick Couscous, 2021-2031F |
6.2 Togo Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Togo Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Togo Couscous Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.2.4 Togo Couscous Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.5 Togo Couscous Market Revenues & Volume, By Speciality Stores, 2021-2031F |
6.2.6 Togo Couscous Market Revenues & Volume, By Online, 2021-2031F |
6.2.7 Togo Couscous Market Revenues & Volume, By Others, 2021-2031F |
7 Togo Couscous Market Import-Export Trade Statistics |
7.1 Togo Couscous Market Export to Major Countries |
7.2 Togo Couscous Market Imports from Major Countries |
8 Togo Couscous Market Key Performance Indicators |
8.1 Consumer engagement metrics such as website traffic, social media interactions, and online reviews reflecting increasing interest and awareness of Togo couscous. |
8.2 Retail penetration indicators like the number of new stores stocking Togo couscous, shelf space allocation, and promotional activities driving product visibility and availability. |
8.3 Quality assurance metrics such as product returns, customer complaints, and supplier performance evaluations to ensure the consistency and reliability of Togo couscous in the market. |
9 Togo Couscous Market - Opportunity Assessment |
9.1 Togo Couscous Market Opportunity Assessment, By Thickness, 2021 & 2031F |
9.2 Togo Couscous Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Togo Couscous Market - Competitive Landscape |
10.1 Togo Couscous Market Revenue Share, By Companies, 2024 |
10.2 Togo Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here